Displaying 1 - 36 of 595 results
Last week, I wrote about the key differences between copywriting and 'writing'. And while I attempted to make the challenges inherent in copywriting clear, I wouldn't say the profession is in crisis. Unlike the art of writing comedy. Quite when the...
Posted by: Magnus Shaw
Let’s keep things simple. I’ve seen an ad campaign I really like. It’s funny, witty, smart, highly noticeable and very memorable. I know, I know - if you’ve read my articles for Creativepool, you’ll be aware I rarely...
Posted by: Magnus Shaw
Dapper Laughs isn't funny. He isn't not funny because he plays fast and loose with accepted standards of decency and respect towards women (although he does); nor because he uses infantile language in his 'routines' and 'pranks' (although he does...
Posted by: Magnus Shaw
What is it about the Simpsons that inspire graphic art? The simple lines? The spiky hair? A sudden influx of yellow and blue paint? From the 1990s to now, the Simpsons have held a special place in our hearts. There’s something about their...
Posted by: Jade French
Nabhan Abdullatif is an illustrator and graphic designer. He studied graphic design in Applied Science University in Jordan where his skills were brought to the next level. Nabhan always loved drawing and with the education he received, he was able...
Posted by: Creativepool
Entitled 'A Creative Catharsis', Ireland's creative community got together to release a lot of pent up anger and sadness through the medium of the A3 poster, all in aid of Temple Street Children's Hospital. Ad creatives, designers, animators,...
Posted by: Creativepool
In celebration of the 60th Anniversary of the President’s Council on Fitness, Sports & Nutrition, Funny Or Die and SS+K has launched a new video encouraging Americans to be healthy and active starring First Lady Michelle Obama and comedy actor...
Posted by: Creativepool Editorial
With London hosting more Taylor Swift Eras Tour shows than any other city in the world, bringing 700,000 people across eight dates at Wembley Stadium, and fans expected to boost the London economy by £300million, London-based wine start-up, Nice...
Posted by: Creativepool Editorial
The new Rise To It campaign from Lexus will be the flagship platform for Lexus UK’s upcoming tennis ventures, which celebrate the brand’s partnerships with Sky Sports Tennis, LTA and the ATP tour. To learn more about the campaign, I...
Posted by: Creativepool Editorial
Betfair, one of the world’s largest international online sports betting providers and part of the world’s biggest entertainment company, Flutter, has today launched a new bran positioning and brand platform developed with their creative...
Posted by: Creativepool Editorial
This week, we’re thrilled to sit down with Bo Bishop, Executive Director of Creative Strategy at Sibling Rivalry, whose approach to blending strategy with storytelling has made waves in the branding world. With a background in narrative fiction...
Posted by: Creativepool Editorial
Paddy Power and actor Danny Dyer have teamed up to celebrate England as 'Europe's favourites' to win Euro 2024 in a new campaign by BBH London. In a playful nod to England's unique post-Brexit position, the campaign features Dyer, embodying a...
Posted by: Creativepool Editorial
Tesco Mobile recently released the second film of the It Pays to be Connected campaign with BBH, Parent Posse. In the second film of three, Mum Flora describes what it’s like to be on a group chat with other parents, which she joined 8 years...
Posted by: Creativepool Editorial
This week, I had the pleasure of speaking with Chloe Christian and Olivia Dowd, the brilliant co-directors behind the powerful new production GRILLS, which is set to headline The Camden Roar Festival at Camden People’s Theatre from Tuesday,...
Posted by: Benjamin Hiorns
OLIVER recently created a pan-London OOH campaign entitled “No pic, no vote” to raise awareness among young people of the need for photo ID to vote for the London Elections which took place on 2 May 2024. Led by a group of young...
Posted by: Creativepool Editorial
Lovehoney, the UK’s “leading destination for sexual happiness,” recently unveiled its latest out-of-home campaign, 'Not a Sex Toy', spotlighting the everyday household objects that people in the UK turn to for sexual pleasure....
Posted by: Creativepool Editorial
This week, I spoke to Nikola Jellačić, Chief Marketing Officer at online casino brand Casumo, about their recent rebranding by SNASK. What was the brief for the rebrand? The initial brief was a brand refresh rather than a full rebrand. But we...
Posted by: Creativepool Editorial
Comedy is a funny thing (naturally). For one thing, it’s incredibly subjective. Indeed, one person’s lol can be another person’s lawsuit. When it comes to humour in advertising, this means there’s an even finer line to tread...
Posted by: Benjamin Hiorns
Irish pubs are globally recognized cultural icons and continue to play a fundamental role in the communities they serve, and their heritage deserves to be preserved. To help showcase these pubs’ value and importance, Heineken has opened virtual...
Posted by: Creativepool Editorial
Directly addressing young adults who still live at home, Sprite recognizes the difficulty of finding solitary moments. Given the economic challenges they face, many young people have delayed leaving home, often due to limited options. To address...
Posted by: Creativepool Editorial
GREAT, Pablo, and UNLIMITED recently announced the launch of the latest iteration of the Unicorn Kingdom campaign, with the world’s first ‘Ever-Changing Statue’ - a distinctive, 3D-hologram installation in New York City - to raise...
Posted by: Creativepool Editorial
Carlsberg is launching a new global brand campaign - Do the best things begin with curiosity? Probably - championing that all progress in the world starts with a spark of curiosity. The new campaign from Fold7 follows consumer research that...
Posted by: Creativepool Editorial
This week, we spoke to longtime Creativepool friend and SomeOne Founder Simon Manchipp, to discuss his agency’s visual identity for a bold new regenerative programme in London. What was the brief? Create a new comprehensive visual and verbal...
Posted by: Creativepool Editorial
Sofa-in-a-box brand SNUG launched its first out of home (OOH) campaign in March with the tag line ‘Sofas to fit big, little or awkward spaces’, created by krow Group. The campaign aims to show Londoners they don’t have to sacrifice...
Posted by: Creativepool Editorial
Snickers has kicked off its latest campaign, teaming up with football superstars Luka Modrić and Bukayo Saka. Helping football fans steer clear of embarrassing ‘own goals’, it’s a through the line campaign featuring TVC, OOH, Paid...
Posted by: Creativepool Editorial
OLIVER - the only company in the world to exclusively design, build and run in-house agencies and ecosystems for brands - launches its creative campaign to entice Britain’s youth into connecting with nature. The campaign launches in response...
Posted by: Creativepool Editorial
What’s the obvious answer when putting together a campaign for an online education company? Create a four-part comedy series, of course! To learn more about this bonkers but brilliant idea, we spoke to the team behind it. What was the...
Posted by: Creativepool Editorial
Philips Avent, in collaboration with LePub, is launching an empowering new campaign called #ShareTheCare. This initiative aims to address the challenges faced by moms and put a spotlight on the importance of their well-being and self-care. To raise...
Posted by: Creativepool Editorial
Pot Noodle, the Unilever snack brand, was positioned as filling a hole and a tongue-in-cheek film that takes that a step further showing the noodles in all sorts of holes such as a pool table pocket, a bird house and a washing machine drum. It also...
Posted by: Creativepool Editorial
Fortune recently published an interview with Liquid Death CEO Mike Cessario, who is described as being ‘like a lot of 41-year-old guys who used to work in advertising. He likes whisky, bourbon, and Italian spirits, and has a sense of humor that...
Posted by: Novagram
If sarcasm is the lowest form of with then parody surely can’t be fair behind. Parody is a well-tried and tested form of humour used in everything from comedy sketch shows to major motion pictures. It’s an artistic form in and of itself,...
Posted by: Benjamin Hiorns
Following the highly successful ‘I Spy Maynards’ campaign which grabbed the public’s attention last summer, Maynards Bassetts and agency of record, VCCP London have launched another bold and playful OOH campaign to remind the nation...
Posted by: Creativepool Editorial
Dave Anderson is an animator, illustrator and storyboard artist born in Wales, and currently based in Barcelona, who has for over a decade has been helping even the most uptight organisation find their funny. In recent years he’s directed...
Posted by: Creativepool Editorial
AI is fast becoming a part of our everyday lives, making life easier in both our personal and professional lives. But what does the future AI personal assistant look like? With its new concept, Swift Creatives sets out what could be the next...
Posted by: Creativepool Editorial
A major new billboard and digital radio campaign launched last month by creative agency Pablo and intensive care rehabilitation nurse Kate Tantam, calls for an end to the postcode lottery for NHS rehabilitation services that help people recover from...
Posted by: Creativepool Editorial
For over a year now we’ve been waxing lyrical on this site about the creative potential of AI, but we’ve also never shied away from highlighting the potential pitfalls. One of those pitfalls was underlines quite spectacularly this week...
Posted by: Benjamin Hiorns