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Features

Funny business. British comedy writing is in crisis, but why?

Last week, I wrote about the key differences between copywriting and 'writing'. And while I attempted to make the challenges inherent in copywriting clear, I wouldn't say the profession is in crisis. Unlike the art of writing comedy. Quite when the...

Posted by: Magnus Shaw
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Inspiration

Two naughty cows and the best advertising campaign in America.

Let’s keep things simple. I’ve seen an ad campaign I really like. It’s funny, witty, smart, highly noticeable and very memorable. I know, I know - if you’ve read my articles for Creativepool, you’ll be aware I rarely...

Posted by: Magnus Shaw
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Inspiration

Don’t Have A Cow Man: The Simpsons Effect

What is it about the Simpsons that inspire graphic art? The simple lines? The spiky hair? A sudden influx of yellow and blue paint? From the 1990s to now, the Simpsons have held a special place in our hearts. There’s something about their...

Posted by: Jade French
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Inspiration

Humorous Conceptual Illustrations

Nabhan Abdullatif is an illustrator and graphic designer. He studied graphic design in Applied Science University in Jordan where his skills were brought to the next level. Nabhan always loved drawing and with the education he received, he was able...

Posted by: Creativepool
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20 Quirky & Creative Responses to Weird Client Requests

Entitled 'A Creative Catharsis', Ireland's creative community got together to release a lot of pent up anger and sadness through the medium of the A3 poster, all in aid of Temple Street Children's Hospital. Ad creatives, designers, animators,...

Posted by: Creativepool
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Inspiration

Can’t you be more specific?

Funny how we always talk about how important it is to have a point of view. Something singular. Specific. Fixed. When in fact all of our thinking life is a duality. Of a restless, constant combination of two or many things. In this shiftlessness...

Posted by: Richard
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Inspiration

Selling a unicorn and going #BehindTheIdea with Spendesk

European startup Spendesk recently launched its first-ever multi-market brand campaign, putting people and play front and centre to reinforce not only its service differentiation but its people-first company identity. As a newly minted...

Posted by: Creativepool Editorial
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Workshop

Simplifying the overcomplicated with Suzuki | #BehindTheIdea

Car manufacturer Suzuki UK recently launched its new brand campaign, “Suzuki Good Different” to celebrate the perception that the brand and its cars are different from everything else on the market. The campaign was created by Iris and...

Posted by: Creativepool Editorial
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Workshop

The one-man-band photography studio | #CompanySpotlight

This week, we’re shining our company spotlight on Ewan Burns, a one-man Swiss army knife when it comes to photography, videography and filmmaking. How was your company born and where are you based? It was born under a bright star, born out of...

Posted by: Creativepool Editorial
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Leaders

#GettingToKnow the special ops man born with mischief in his blood

Paul Mallon is a man who feels he was always a perfect fit for Lucky Generals as it’s an agency, like him, “born with mischief in their blood.” He came to LG after working at Paddy Power, who were the agency’s first client...

Posted by: Creativepool Editorial
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Inspiration

The V&A explores the transformative power of creativity | #BehindTheIdea 

Back in April, the V&A Museum launched a campaign created by adam&eveDDB to champion the belief that creativity is what makes us human. The campaign promoted the V&A’s permanent collection and encouraged the public to explore the abundance of...

Posted by: Creativepool Editorial
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Inspiration

SodaStream set colour free in honour of Pride Month | #BehindTheIdea

In celebration of Pride Month, SodaStream has launched its 2022 “Set All Your Colours Free” campaign. In celebration of the groups which are rising within the LGBTQIA+ community and promoting acceptance and tolerance between people,...

Posted by: Creativepool Editorial
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Industry

Drawing a hard line under sexual harassment | #CannesLions2022

Sexual harassment is the kind of thing that, by all rights, should have been weeded out of existence decades ago. As a species, I’d like to think we’ve evolved enough socially since the “boys club” days of the 1960s to be able...

Posted by: Benjamin Hiorns
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Workshop

Rewilding the smoothie space for innocent | #BehindTheIdea

London-based design and brand studio ShopTalk recently partnered with the innocent drinks brand to create a digital platform as part of the "Big Rewild" campaign. ShopTalk created a digital hub which forms an integral part of the digital toolkit for...

Posted by: Creativepool Editorial
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Industry

Honouring the next generation of boaters | #BehindTheIdea

The newly rebranded Discover Boating, the world's largest online resource and guide to recreational boating, has teamed up with the National Marine Manufacturers Association (NMMA) and creative and media agency Cutwater to launch a campaign honouring...

Posted by: Creativepool Editorial
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Inspiration

Highlighting stories from the LGBTQ+ sports community | #BehindTheIdea

Voltarol recently announced the launch of its new campaign “More than Movement” to promote the brand in partnership with Channel 4 and GAY TIMES. The partnership, brokered by Publicis Media’s platformGSK and Publicis Media Content,...

Posted by: Creativepool Editorial
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Inspiration

Giving Optimus Prime a day off from saving the universe | #BehindTheIdea

While the later, Mark Whalberg fronted Michael Bay films might have started to sour the public’s relationship with the Transformers, their lasting widespread appeal can’t be denied, particularly among the millennials who grew up with...

Posted by: Creativepool Editorial
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Inspiration

Seeing the world differently with Virgin Atlantic | #BehindTheIdea

The first work for Virgin Atlantic created by Lucky Generals launched last month introducing the the new endline “See the world differently”, which acknowledges the travel industry is entering a new era. The campaign is headlined by a...

Posted by: Creativepool Editorial
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Inspiration

Transforming Royal Ascot into a high-stakes Netflix drama | #BehindTheIdea

Drama takes the saddle in another heart-racing campaign for Royal Ascot. The ad, created by Isobel's Tom Dyson and Lance Boreham, takes the form of a 60-second film reminiscent of a Bond-esque movie trailer or a high-stakes Netflix drama. Directed...

Posted by: Creativepool Editorial
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Industry

How Engine boosted recruitment for the Royal Air Force | #BehindTheIdea

The Air and Space Operations division of the Royal Air Force doesn't get much drama on a day-to-day basis; but when they do, it's as high-stakes as you could ever imagine. The Royal Air Force needed to recruit the right people to help protect the...

Posted by: Creativepool Editorial

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