Displaying 6373 - 6408 of 7474 results
Reports have been leaking in over the weekend that Liberty Global, the owners of Virgin Media, are looking at placing a takeover bid for ITV. The telecommunications and television company owned by billionaire John Malone has reportedly been...
Posted by: Benjamin Hiorns
The John Morrell Food Group and Arby's Restaurant Group have announced they'll be teaming up to support the “No Kid Hungry” campaign, a national initiative by Share Our Strength to end childhood hunger in America. The two brand's combined...
Posted by: Benjamin Hiorns
In a new TV spot created by BBDO New York for Snickers' “You're Not You When You're Hungry” campaign, rookie Cleveland Browns quarterback Johnny Manziel (known as “Johnny Football” by fans) is transformed by sheer hunger into...
Posted by: Benjamin Hiorns
It was announced yesterday that Paul Roebuck will return to BBDO as executive vice president and worldwide senior business director with oversight of the agency’s Johnson & Johnson consumer business at the BBDO headquarters in New York. This is...
Posted by: Benjamin Hiorns
Hyperlapse from Instagram is a brand new app (Instagram's second standalone app following the release of the Snapchat clone Bolt in July) currently available on iOS devices through the Apple App Store. The mind-bogglingly clever tool allows iPhone...
Posted by: Benjamin Hiorns
Leading North, the full-service boutique hospitality consulting firm, recently announced the launch of a brand new social media and digital marketing platform, which has been built from the ground up by a team of highly skilled and innovative digital...
Posted by: Benjamin Hiorns
As part of the PR surrounding the launch of Uncle Ben's new “Ben's Beginners” campaign, which is encouraging kids to get involved in the kitchen, Abbott Mead Vickers BBDO has launched a new two-minute online film called “Where's the...
Posted by: Benjamin Hiorns
It was confirmed yesterday that McCann Worldgroup have poached WPP's Jean-Michel Wu as chief talent officer. The move, effective from the 20th of October, will see Wu moving from his base in Shanghai to Singapore, where he'll be responsible for...
Posted by: Benjamin Hiorns
DigitasLBi, the Publicis Groupe's global digital marketing and technology agency, recently acquired a new digital agency of their own in the form of South African shop Liquorice, which will form part of DigitasLBi's Middle East & Africa region under...
Posted by: Benjamin Hiorns
News has been trickling in through the grapevine over the last 24 hours, suggesting that online retail giants Amazon have purchased the streaming site Twitch for over $970 million (, edging out Google, who have reportedly been in talks to acquire the...
Posted by: Benjamin Hiorns
GoPro, the developers of the mobile HD video camera that has been taking the world by storm, recently unveiled a new device that allows GoPro owners to film from the perspectives of their dogs. The new 'Fetch' mount, which is the company's first pet...
Posted by: Benjamin Hiorns
Marketing Evolution CEO, Rex Briggs presented new findings and new analytic capabilities at the Association of National Advertisers (ANA) Innovation Day hosted by Disney. Briggs' presentation, entitled ACCELERATING THE TRANSFORMATION AND INNOVATION...
Posted by: Creativepool
Buzz advertising, or the ability for your advertisement to create conversation, is an art, slowly being perfected through past decades of advertising history. Many advertisements achieve good buzz marketing naturally, through internet and televised...
Posted by: Creativepool
The leading marketing consulting, analytics and research firm, Optimal Strategix Group (OSG), announced last week that they have been included on the Inc. 500|5000 list for the fifth consecutive year. The annual Inc. 500|5000 list is an exclusive...
Posted by: Creativepool
Earlier this year, Jeremy Paxman suggested some editions of Newsnight should simply inform the viewing audience there was nothing much to talk about, before rolling the closing credits. Knowing Paxo, he was probably just being provocative, or even...
Posted by: Magnus Shaw
It all started innocently enough. Somebody I follow on Twitter, re-tweeted a post from somebody I don’t. The post suggested there had been severe wrongdoing in the Thatcher government of the 1980s, including the deeds of Mrs. Thatcher herself,...
Posted by: Magnus Shaw
Andre Harrell, vice chairman of REVOLT, the multi-genre, multi-platform network, recently announced that the "REVOLT Music Conference" is to be renamed the "REVOLT Media Conference," in recognition of the growing convergence of media and music....
Posted by: Benjamin Hiorns
AccuWeather, the internet's top global weather information company, recently announced that a new version of its “Weather for Life” app has been released for Windows Phone users. This iteration of the app, which is also available for...
Posted by: Benjamin Hiorns
The news that the next 'Star Wars' film will be a sequel to episode six - 'Return Of The Jedi' - fills me with genuine excitement. That it will star Mark Hamill, Harrison Ford, Carrie Fisher and Peter Mayhew is thrill upon thrill. However, if this...
Posted by: Magnus Shaw
The world of professional Basketball and 21st century sports technology in general took a dramatic leap into the future recently with the unveiling of the world's first interactive, touch-sensitive LCD basketball court in Shanghai, China. The court...
Posted by: Benjamin Hiorns
Barangaroo, the redevelopment project on the western edge of Sydney's central business district, has appointed 15 agencies to cover categories of creative engagement, design services, digital media services, public relations services, writing...
Posted by: Benjamin Hiorns
The full-service, Floridian marketing agency BMI Elite, recently decided to arrange a company-wide Ice Bucket Challenge earlier this week, raising over $3000 for the ALS Association in the process. The Ice Bucket Challenge is the latest 'nomination'...
Posted by: Benjamin Hiorns
Electronics giants Samsung recently unveiled a new digital in-store display known as “Centre Stage,” in an effort to show off its vast portfolio of appliances to customers in true-to-life size. The display, which launched yesterday at a...
Posted by: Benjamin Hiorns
An internal announcement made yesterday has stated that Doug Scott, the president and founder of Ogilvy Entertainment, will be joining WME | IMG as the firm's New York-based executive vice president of marketing and brand solutions. A new role...
Posted by: Benjamin Hiorns
As the first American brand to bring modular, computerised steam shower systems to the US, Ariel Bath is looking to set Ariel at the standard in luxury for in-home steam showers with its 2014-2015 brand campaign. The "Healthy Living at Home" campaign...
Posted by: Benjamin Hiorns
3BlackDot, the multimedia entertainment company launched last month by former Machinima executives Angelo Pullen and Luke Stapleton in partnership with YouTube gaming influencers Tom Cassell and Adam Montoya, recently announced the appointment of...
Posted by: Benjamin Hiorns
Publicis Worldwide North America has announced that CEO Andrew Bruce has chosen Julie Levin, a rising star in the advertising industry, to round out his new executive team as chief marketing officer at the agency. Levin will be joining the agency's...
Posted by: Benjamin Hiorns
Do you remember when Tony Blair said he couldn't use a computer? I do, because it infuriated me. At the time, he was leader of one the world's largest economies and democracies, and there he was, smirking gleefully about the fact that he couldn't...
Posted by: Magnus Shaw
Boutique Los Angeles creative agency Omelet announced recently that Shannon McGlothin has been signed as the shop's group creative director. McGlothin, who is a veteran of the industry with time spent at several prominent agencies, will be leading...
Posted by: Benjamin Hiorns
Guitar Centre, the world's largest musical equipment retailer, recently announced that DJ and producer Steve Aoki will be the latest artist ambassador in the retailer's "All we sell is the Greatest Feeling on Earth" campaign, following previous...
Posted by: Benjamin Hiorns
“Misunderstood,” the Christmas themed ad that TBWA released over the holiday season last year, was recently named “Most Outstanding Commercial” at the Creative Arts Emmys on Saturday (the 16th). The ad, which was put together...
Posted by: Benjamin Hiorns
UGG, the Australian lifestyle brand most famous for its sheepskin boots and slippers, has announced the launch of its very first global brand marketing campaign. Called “THIS IS UGG,” the campaign debuted across the world yesterday (the...
Posted by: Benjamin Hiorns
Regular readers of the Creativepool blog will know that, although I am no artist, I like nothing more than to spend several hours at an exhibition, having a good moan. True, I don't need to be in an exhibition to do that; Ed Reardon lives - he's 42...
Posted by: Ashley Morrison
In the gaming world, it's almost impossible genuinely surprise anyone anymore. The constant speculation surrounding industry showcase events such as E3 and Gamescom means that most fans know exactly what to expect and their suspicions are almost...
Posted by: Benjamin Hiorns
McCann recently won back the Chinese Coca-Cola account they lost to Leo Burnett back in 2007. The switch will not be affecting Leo Burnett's Publicis Groupe siblings or WPP's Ogilvy, which handle the Coca-Cola owned brands Sprite, Minute Maid and...
Posted by: Benjamin Hiorns
This month many Londoners have been lucky enough to bear witness to British artist Lucy Sparrow taking an everyday cornershop and catapulting it into the art world with her felt FMCG creations. You can read all about it here. Clearly Lucy's skill...
Posted by: bluemarlin