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Leaders

BetVictor and VCCP diversify their mascot

BetVictor has really doubled (or tripled even) down on its loony mascot Maurice in a trio of new spots by VCCP, which feature the zany character played by Paul 'Denis Pennis' Kaye in a variety of guises, each one obsessed with getting the best odds...

Posted by: Creativepool Editorial
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Leaders

Coley Porter Bell celebrate Centenary anniversary for The RAF

To mark the centennial of the RAF, Coley Porter Bell has developed a new strategic and creative campaign proposition celebrating the oldest independent air force in the world. Primarily targeting millennials, the “RAF100” campaign was...

Posted by: Creativepool Editorial
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Leaders

Managing Director Simon Bell on Seizing Opportunities

Not everyone is lucky enough to grow up in a context and environment where creativity is encouraged. Managing director at JustSo Simon Bell went one step further: with his father running a small business, Simon was always curious about the ins and...

Posted by: Creativepool Editorial
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Leaders

#GettingToKnow Mike Bell, Executive Producer @ FutureDeluxe

Tell us a bit about your role! Is there a “typical” day? Life as an EP means that no two days are the same - and for me that’s part of what makes it so compelling. My focus is on considering the needs of our client partners...

Posted by: Creativepool Editorial
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Leaders

Natalie Portman escapes wedding by helicopter

Anton Corbijn might be more famous for his band photography and music videos (for seminal acts such as U2 and Depeche Mode), but his recent forays into film, which include the stunning Joy Division biopic “Control,” and last year's “A Most...

Posted by: Creativepool Editorial
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Leaders

Cannes Lions 2016: Tuesday's Top Highlights

Whilst there were not quite as many award announcements at the fourth day of the 2016 Cannes Lions Festival of Creativity, the day certainly wasn't without its drama. Will Smith shares his thoughts on the state of marketing Hollywood A-list actor...

Posted by: Creativepool Editorial
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Inspiration

Tesco's incredibly ambitious Finest rebrand | #BehindTheBrand

Coley Porter Bell has embarked on a major packaging rebrand, telling the stories behind the food, and bringing consistency and clear navigation to over 1000 products for Tesco’s “Finest” range. This incredibly ambitious rebrand has...

Posted by: Creativepool Editorial
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Industry

Behind the Idea: nailing natural and clever humour with Zulu Alpha Kilo

You can tell at first glance why Zulu Alpha Kilo was an Annual 2020 Gold Winner. Their hilarious campaign for Bell, the largest telecommunications provider in Canada, is a testimony to the team's mastery and it's just so incredibly hilarious to...

Posted by: Creativepool Editorial
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Leaders

VCCP packs a real punch!

I don't get boxing. I'll admit it. The idea of watching two (admittedly skilled and highly athletic) men bash seven shades of shit out of each other for the amusement of a baying crowd is simply not my idea of a good time. I do, however, get...

Posted by: Benjamin Hiorns
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Leaders

Sven-Göran Eriksson and Mark Lawrenson place their bets

Football legends Sven-Göran Eriksson (former England manager and current Shanghai SIPG manager) and Mark Lawrenson (BBC football presenter and former Liverpool defender) recently starred in a new campaign for the online betting site BetVictor. In...

Posted by: Creativepool Editorial
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Leaders

Top Hires of the Week

AnalogFolk Independent digital agency AnalogFolk, has announced the appointment of Fredrik Dahlberg as Creative Director. Dahlberg will be responsible for the development of the agency’s copy arm as well as bolstering the agency’s...

Posted by: Creativepool Editorial
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#AWEurope Unveils 2016 Lineup

The fourth edition of Advertising Week Europe is bringing more industry heavy hitters and unique programmes to the stages of the brand new Picturehouse Central venue. The thought leadership agenda and corporate partner roster for the 2016 event has...

Posted by: Advertising Week
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Features

Why experiential marketing walks all over product marketing #MoneyMonth

According to Ofcom, we check our phones on average every 12-minutes and are bombarded daily with between 4,000 and 10,000 messages. Separate research shows we tap our phones 2,617 times and scroll through 362 feet of content a day. In many cases, we...

Posted by: Collider
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Features

What does the Best Place to Work For look like?

The new year is upon us, January is almost over, and chances are you’ve been spending the past few weeks thinking about the next steps in your career. Or perhaps you would like to know how to make your business the best out there for employee...

Posted by: Antonino Lupo
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Leaders

Creative Opinions on AI

Dan Koren, Head of ADI at Wix.com, on how AI is creating a new market standard for web design. Currently, artificial intelligence is mainly associated with robotics and self-driving cars. Nonetheless, major advances in AI technology have opened the...

Posted by: Benjamin Hiorns
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Leaders

Ads of the Week

adam&eveDDB - #DontFuckMyFuture #DontFuckMyFuture - Keira Knightley We're all probably suffering from Brexit fatigue right now, but that doesn't make it any less important. On that note, adam&eveDDB have created a series of provocative new films...

Posted by: Benjamin Hiorns
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Inspiration

Get to grips with Tel Aviv's street art scene

Meshuna Gallery, in Tel Aviv, is run by Oren Fischer and Anton Avramov. A cross-between a studio space and exhibition space, they show the work of mainly upcoming street artists. Fitting for their graffiti scrawled location in Florentin. The space,...

Posted by: Creativepool Editorial
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Leaders

Publicis Worldwide put their front foot first

Publicis Worldwide are continuing to expand their roster of digital and mobile focused businesses with the acquisition of the award-winning mobile specialist business, Front Foot, which will be joining forces with Publicis Worldwide Australia,...

Posted by: Benjamin Hiorns
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Leaders

Top Hires of the Week

VML VML has rebranded its channel activation team to connections to reflect the department’s role as experts in connecting brands to consumers in a contemporary and relevant way. VML’s retail team will become a connections channel,...

Posted by: Creativepool Editorial
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Leaders

Rebrand Roundup: From YO! Sushi to World Sailing and Pandora

Paul Belford Ltd – YO! Sushi YO! Sushi has unveiled a pretty bold rebrand, which actually goes so far as to drop “Sushi” from the main logo. Elsewhere, it also takes on a decisively simpler, and more illustration-inspired look. The rebrand was...

Posted by: Creativepool Editorial
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Leaders

Top 10 Account Wins of the Week

FCB Inferno - Holland & Barrett Health food retailer Holland & Barrett International has added FCB Inferno to its UK agency roster. The majority of their spend will be placed with FCB Inferno who will support their shift to a more digital and...

Posted by: Creativepool Editorial
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Leaders

Top Hires of the Week

The OLIVER Group The OLIVER Group has announced three new senior promotions with immediate effect as it expands its unique experience planning discipline: Mark Bell to chief experience officer for OLIVER Group, and John Gibbard and Roz Thomas to...

Posted by: Creativepool Editorial
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Leaders

Fancy using Sonic the Hedgehog in your next ad campaign?

“Video games are the new cinema.” A common statement, especially in certain corners of the internet, and one that I don't necessarily disagree with. Irregardless of your stance on the gaming industry however, it cannot be denied that the...

Posted by: Benjamin Hiorns
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Leaders

Top Hires of the Week

Pablo Pablo continues to gather momentum with the recruitment of Harriet Knight, from Ogilvy as Head of Account Management; and Marcus Eley, from Grey as Head of Production. Tim Doust, founding Partner of FCB Inferno, will also join as Non-executive...

Posted by: Creativepool Editorial
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Leaders

Top Hires of the Week

Great Guns Great Guns has welcomed directing team Kronck to its roster, where they will be represented throughout the US. Jessica Benzing and Maximilian Gerlach, the German duo behind Kronck, began their careers while both studying production and...

Posted by: Creativepool Editorial
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Leaders

Rebrand Roundup: Food, Drink and Jewellery

BrandOpus - BirdsEye Chicken BrandOpus has worked with family frozen food favourites, Birds Eye, to create new packaging for their entire chicken portfolio. The frozen chicken category is in decline, concerns over quality has seen mums looking...

Posted by: Creativepool Editorial
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Leaders

Rebrand Roundup: WeTransfer drop the transfer and other stories...

Bold Monday - WeTransfer Online file sharing service WeTransfer has unveiled a bold redesign of its identity, logo and website, which includes the rater severe step of removing the “Transfer” from the brand name. This is the first...

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

M&C Saatchi M&C Saatchi has announced the appointment of the highly regarded Sian Cook to the role of Managing Partner. In her new role, Cook will lead one of the agency’s largest accounts, Woolworths. Cook comes to the role from BBH, London...

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

McCann New York McCann New York announced this week that Caprice Yu and Grant Smith have joined the agency as Executive Creative Directors. “We are truly excited to welcome Grant and Caprice,” said Eric Silver, CCO of McCann North...

Posted by: Creativepool Editorial

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