Displaying 9109 - 9144 of 9230 results
by Magnus Shaw The internet is full of hyperbole. Social media in particular. 'The funniest video ever!', 'The best song of all time!' - in a rush to draw attention to their tiny corner of the web, users understandably become overexcited and...
Posted by: Creativepool
by Jessica Hazel Over the last week or so your feed on Facebook might well have come up with something like this: It comes from one of your friends with the title "LMFAO!!! SEE WHO VIEWED YOUR PROFILE!! Click Here -->..." If you are silly enough...
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by Magnus Shaw Yahoo - that other search engine - has announced it is to axe its personalised, digital magazine Livestand, after just seven months of publication. Don't worry if you haven't heard of it, the platform was only launched in the States...
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by John Fountain Ever wondered if you're being paid the market rate for all the long hours you work? Well if you are working every hour God sends then maybe it's time you put your prices up. Today I'm going to have a look at typical day rates for...
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by Ashley Morrison Good old Yellow Pages. There was something rather comforting about those adverts, about the fact that good old Yellow Pages is not just there for that leaky roof. Or for the warm and fluffy things in life: the boy who bought his...
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by John Fountain How would you feel about taking a personality test when applying for a job? Well in the US this kind of procedure is quite commonplace. In fact it is estimated that over 90% of organisations use some sort of psychometric testing as...
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by Magnus Shaw I'm in America. Staying in Kissimmee, Florida and genuinely delighted to see things looking a lot better. Last year I was alarmed at the number of boarded up stores and saddened by the prevalence of regular Americans soliciting money...
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by Magnus Shaw I'm easily annoyed. So it really riles me when my fellow airline passengers don't pay attention to the safety film. Indeed, I often notice travelers reaching for a magazine as soon as it starts. Presumably this is some childish...
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by John Fountain Now that the Olympic flame is finally arriving on these shores and they've tracked down a mutton handed individual in Cornwall to keep the frigging thing alight, our thoughts turn to the proud British torchbearers and wonder how we,...
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by Magnus Shaw When I was a kid, homosexuality bemused and troubled us. I went to a public school and, despite the stereotypes, any boy even hinting at same sex attraction would be inviting ridicule or worse. That's how stupid we were. Now in...
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by Jessica Hazel Sacha Baron Cohen is not one to shy away from controversy. In fact, he has made a whole career out of it, pointing out the humour in all manner of taboo subjects and somehow not getting murdered by extremeists in the process. His...
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by Magnus Shaw Perhaps we shouldn't expect anything more from ITV2 - after all, this is the home of Celebrity Juice, Life On Murrs and The Only Way Is Essex. But while those shows may grate and irritate, they manage to avoid devaluing and...
Posted by: Creativepool
by Ashley Morrison In the past, we bloggers at Creativepool have given our opinions, advice and guidance, whether you asked for it or not! Hey, that's blogging for you. The internet is a free-for-all where anyone can purport to be an "expert", but...
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by Magnus Shaw For a jet propulsion lab brochure: "What we do isn't rocket science. Oh, hang on ...". For Sainsbury's: "We say 'hello' to good buyers". A recruitment ad for security guards: "Who says you can't have a successful career after the...
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by Jessica Hazel The Barbican has just launched an exhibition about the most influential art school of the twentieth century, the largest to take place in the capital in the last 40 years. That art school is of course Bauhaus - think tubular steel...
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Loaded, the title from which all lads mags sprang, is to be sold for the second time in as many years. Its publisher, Vitality, was taken into administration last week, owing creditors £1m and liquidators Cooper Young have been tasked with...
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Up until a month ago I'd never attended a networking group. In truth I didn't know much about them. I assumed that they were for geeks and braggers, for the totally incompetent and the mildly desperate, for people either short of friends or folk who...
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HM Government and Tesco must have thought they'd found the Holy Grail. In an era of high unemployment and a conspicuous absence of career opportunities, the idea that the jobless could somehow be coerced into working for the ubiquitous supermarket...
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As you are no doubt well aware, copywriters are, of course, some of the brightest, kindest and most imaginative people walking this planet. Indeed, when God was busy spooning out the talent, he took a particular shine to the marketing wordsmith -...
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Last Sunday Facebook surprised the world. Without waiting for their market flotation later this week - and like a big shot investment banker casually ordering the 1900 Cristal Brut - the social network laid down $1b in cash and stock to acquire...
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The Great Depression aside, there has rarely been a worse time to apply for a job. And yet for anyone leaving college or school, or simply attempting to recover from the cruelty of redundancy, it has never been more essential. So with high hopes and...
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Easter's a bit confusing, isn't it? I've managed to get my head around the crucifixion being on 'Good' Friday and Easter weekend falling on different dates every year - but now I find myself befuddled by the whole egg thing. Try as I might, I simply...
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As Facebook timeline is being pushed upon us more and more forcefully from the powers that be, you might want to stop and ponder the implications of opting to have your entire Facebook past accessible to all. Click on 2008 and photos of a stag night...
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I suppose when you create the most useful invention since the Corby Trouser Press, you have the right  to outsmart your audience. And the good people at Google certainly like to take advantage of their elevated position on the first day of the...
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From the moment the brief lands on the table and the creative team cast their eyes over the words 'TV Script' the salivating begins. Will this be the one? The one with the inexhaustible budget. The one that shouts 'GO BIG'. The one that doesn't...
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Like many other people, the first email to pop into my inbox each morning is from Groupon, offering me a wealth of hot stone massages, teeth whitening, stately home breaks and exotic cuisines for a fraction of their normal prices. I often sleepily...
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Mobile advertising has grown 132% in the first half of the year. The progression in the popularity of smartphones has led to mobile advertising revenues almost hitting £500 million in 2012. In the first 6 months of this year mobile advertising...
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In comparison with the tabloids, The Guardian uses television advertising sparingly. This may be a cost consideration, but actually ensures a rather pleasing impact when a spot does appear. In the past, the paper's TV efforts have been intriguing,...
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Last year I wrote a piece and published it from Egypt while the population was engaged in an, ultimately successful, push to overthrow its president. Now I am back and writing this from Dahab, a town on the eastern coast of the Sinai peninsula where...
Posted by: Creativepool Violent. Rude. Sexist. Dangerous. And harmful to animals. Here's some top TV ads that have fallen foul of the authorities. Suicide Bomber. Volkswagen Here's an idea. How about we show a suicide bomber in an ad designed to show the VW Polo as a...
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Last week The Guardian launched a major campaign to showcase what it terms ‘open journalism' and its multi-platform credentials. The storyline for the main ad, devised by BBH London and directed by Ringan splices the story of the The Three...
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I was a human rights worker, specialising in gender and conflict in West Africa, when my first book was published. The freelance life appealed to my sense of adventure, so I tendered in my resignation. Here, in no particular order, are the lessons...
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In the eighties and nineties I lived in London and throughout that time, London Underground put buskers on a par with the small, grey, dusty mice running between the rails. That is, vermin ripe for extermination. Okay, maybe not extermination, but...
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Jeremy You know the Honey Monster? Big, funny, cuddly, kooky old rug? Cold-blooded, careerist vampire more like. Because those of us in our forties know he usurped Jeremy Bear, casting him out of his proud role as the face of Sugar Puffs; condemning...
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This week Channel 4 has attracted considerable attention. Its high-profile, much discussed ‘documentary’ strand Big Fat Gypsy Weddings has returned to a big fat viewing audience and water-cooler debate over the style merits of pineapple...
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For decades brand marketeers have worked hard to draw a direct link between a product and the possibility of success with the opposite sex (they’ve rarely been brave enough to suggest a connection with same sex relationships outside specialist...
Posted by: Creativepool