Displaying 1 - 36 of 556 results
A new app that tells parents and children how much sugar is in the food they eat has been launched by Public Health England (PHE) in a bid to combat obesity and encourage families to lead a healthier lifestyle. The new free Sugar Smart app forms part...
Posted by: Creativepool Editorial
Amscreen, the largest digital signage company in Europe, has announced a strategic partnership with outdoor media agency Clear Channel UK, which will see a new range of sun-light visible digital outdoor screens deployed across the UK. The idea behind...
Posted by: Creativepool Editorial
Coca-Cola has unveiled its first TV ad campaign for Coca-Cola Zero Sugar, the reformulated and rebranded no-sugar Coke, which was, until recently, known as Coke Zero. The ad continues Coca-Cola's brand message for Coca-Cola Zero Sugar, which the...
Posted by: Creativepool Editorial
“Normal or diet?” The standard question you ask when you’re going to the bar and someone orders a Coke. I haven’t counted, but in my experience, I would guestimate that eight times out of ten, the answer will be diet...
Posted by: Ashley Morrison
Though he might be more famous as an icy television personality these days thanks to his annual appearance on BBC One's The Apprentice as a stereotypical curmudgeon doling out advice to an increasingly infuriating batch of guileless narcissists...
Posted by: Creativepool Editorial
Sugar Creative is regarded as one of the leading creative innovators in the UK. Through the power of emerging technologies such as AR and VR, the team crafts beautiful stories (often with well-known characters) and works with brands all over the...
Posted by: Creativepool Editorial
To launch Rowntree’s new 30% less sugar range of Fruit Pastilles and Randoms, the confectionary brand tasked Amplify with concepting, creating and delivering the two-month long nationwide #RowntreesTasteTour. The Rowntree’s Taste Tour invites a...
Posted by: Creativepool Editorial
Coca-Cola has built some iconic and memorable advertising campaigns over the years and has certainly spread the festive cheer in regards to Christmas. From now until the end of the year, Coca-Cola UK has reintroduced its zero sugar Cinnamon limited...
Posted by: Steve Wignall
Could they have been the most expensive two minutes in advertising history? Well, if they weren’t, they certainly weren’t far off. Last Saturday during X Factor - and therefore requiring the sign-off from pop mogul Simon Cowell himself -...
Posted by: Ashley Morrison
In yet another coup scored thanks to our partnership with the Dubai Lynx International Festival of Creativity, which is celebrating its 10th anniversary this year, Creativepool founder Michael Tomes sat down with Simon Gosling, Creative Evangelist...
Posted by: Creativepool
A globally acclaimed and multidisciplinary creative director would have all the reasons to feel proud or even entitled - but if there's anything that this industry has taught Simon Waloszek, it is the value of humility and being yourself at all...
Posted by: Creativepool Editorial
Simon Waloszek is something of a Creativepool legend. In the 6 years since he first joined the site, his work has been nominated for the Annual four times and last year, he received two silver People’s Choice awards for his insanely colourful...
Posted by: Creativepool Editorial
What is Simon Cowell? A TV presenter? A music producer? An pop manager? Well, undeniably all these things; but ultimately he's one of the most accomplished marketeers the UK has ever created. Just look at his greatest achievement. He not only...
Posted by: Magnus Shaw
The advertising clutter is real. According to research from the industry and beyond, consumers are exposed to an average of 8,000 ads every single day and all of these aim to sell products en masse, creating more problems than the ones they claim to...
Posted by: Creativepool Editorial
Not everyone is lucky enough to grow up in a context and environment where creativity is encouraged. Managing director at JustSo Simon Bell went one step further: with his father running a small business, Simon was always curious about the ins and...
Posted by: Creativepool Editorial
Simon Callender isn’t just Creative Planning Director at Initials, he’s also a keen motorcycle enthusiast with an Amazon series under his belt! But we’re not here to talk to him about that today, we’re here to talk all things...
Posted by: Creativepool Editorial
Last week saw Sir John Heggarty proclaiming most modern advertising to be sh*t. Perhaps there's something in the bracing Spring air, because this week ITV's commercial boss Simon Daglish has warned brands that '90% of content is crap'. Some livewires...
Posted by: Magnus Shaw
As part of our series catching up with Creativepool Annual winners from last year, we recently caught up with Simon Manchipp, the Executive Strategic Creative Director and Founder of SomeOne. A world-class London design practice that launches,...
Posted by: Creativepool Editorial
As creative partner at photographic and illustration management agency JSR, Simon Amster sees a lot of content. With a background in broadcast at the likes of Disney and NBC Universal, he’s observed how the meaning of the word has changed over...
Posted by: Ryan Watson
As photographer/director Simon Frederick peers down the stairway overlooking his current exhibition at the National Portrait Gallery, it’s a significant moment. Black is the New Black features 30 prominent black personalities from the worlds...
Posted by: Ryan Watson
Maxus Partnerships have recently announced a new campaign, known as 'Curry Inspiration' for the Indian food brand Patak's. The brand (which is owned by Associated british Foods), will launch a six figure campaign, running across TV, print, digital,...
Posted by: Benjamin Hiorns
When did you join LBi and what encouraged you to? I joined LBi two years ago, with my writer Abi Ellis. Why? We'd have been stupid not to. We love every medium, but LBi's devotion to digital made us weak at the knees. And still does. It has all the...
Posted by: Creativepool
What do you actually do? I am the Creative Director of exposure. We sometimes discuss amongst ourselves what it is a modern creative director does. At exposure my job falls into four main sections; idea architect, creative conductor, talent scout...
Posted by: Creativepool "Blue Marlin is the home of landing big ideas, which are at the heart of everything we do. We pride ourselves on delivering relevant, unique and consistent experiences across brand touch points worldwide. Blue Marlin is an independent integrated...
Posted by: Creativepool What do you actually do? From a business standpoint, I'm involved in the day-to-day management of ATTIK. My title is Executive Creative Director, so I oversee all the creative that comes out of the agency. I evaluate creative, direct broadcast, and...
Posted by: Creativepool
Tell us what you do for a living and who you work for? ECD of McCann London What does that involve? Shepherding, motivating, inspiring, selling. How did you get started in the industry? Saatchi and Saatchi. It was a brutal but an invaluable...
Posted by: Creativepool
In the highly competitive sugar substitute market, rebranding can be a game-changer. We had the opportunity to sit down with Maor Ofek, Founder of SIDE ST, to discuss the recent rebranding of Resugar. SIDE ST was tasked with transforming...
Posted by: Creativepool Editorial
Cannes Lions announces Lions Entertainment Juries Lions Entertainment, the new specialist event dedicated to unskippable creativity at the Cannes Lions International Festival of Creativity, has announced the jury members for the Entertainment Lions...
Posted by: Creativepool Editorial
Special K has teamed up with courageous TV presenter Katie Piper in a new digital campaign which aims to bust myths wide open and challenge common criticisms surrounding the breakfast cereal. In a bid to tackle tricky questions around nutrition,...
Posted by: Creativepool Editorial
Edit_ - Constellation The Manchester-based brand consultancy Edit_ , which was founded in January by Karen Hughes alongside Khadija Kapacee, both formerly of brand consultancy True North, has designed the place branding for a local enterprise...
Posted by: Creativepool Editorial
Leon&Chris: Way Out West Stockholm-based design studio Leon&Chris has created the identity for this year’s Way Out West festival (also in Sweden), around the theme of throwing paint. The Way Out West festival is a three-day music festival held...
Posted by: Creativepool Editorial
The Honey Monster was really starting to show his age when the official Sugar Puffs mascot was benched back in 2010, but it would appear he's due a comeback in his autumn years. Having originally been created by the advertising legend John Webster...
Posted by: Benjamin Hiorns
Nokia sue Apple over design patents Mere weeks after the tech giant lost out to Samsung in a gigantic patent court case over design, another competing company, Nokia, has now accused Apple of infringing more than 30 of its design patents, filing...
Posted by: Benjamin Hiorns
'Solve a problem.' That's what they teach you at advertising school - and it's not a bad lesson. If one can identify, spotlight and fix a problem a consumer is enduring, then you really have a selling point. Really it's the 'What's in it for me?'...
Posted by: Magnus Shaw
Brothers and Sisters - webuyanycar.com The next two ads in the major new campaign for webuyanycar.com launched this week, starring much-loved personality Phillip Schofield. Created by Brothers and Sisters, the ads, “Kitten” (above) and...
Posted by: Creativepool Editorial
Around this time last year, I was getting pumped up to go to a Nightmare Before Christmas live concert on the night of the 5th of December. Danny Elfman was there. Pretty much the entire cast was there. Tim Burton wasn't, but that's okay. It was one...
Posted by: Antonino Lupo
