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Advice

A guide to reviewing your brand: 13 key questions

We understand that a full-rebrand is a big deal and requires quite a level of commitment and valuable resources. The strength of your brand gives you an advantage over your competitors, so we recommend re-assessing your branding every so often. This...

Posted by: Progression Design
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Inspiration

Two trends influencing the performance of your brand

The best-laid strategies have to be amenable to change. In the long term, market forces, cultural changes and technological innovation can all shift the foundations you’ve built on. And as Darwin explained: it’s not the strongest that...

Posted by: Bray Leino
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Features

The Future: Lifestyle Branding

Customers are increasingly pushing for more experiences - viewed as a luxury to share and embrace. Lifestyle brands need to give consumers bigger, better, bolder and more distinct experiences. Lifestyle branding is about: Storytelling and engaging...

Posted by: Noir Agency
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Features

5 Minutes with... Blair Thomson - Creative Director at Believe In

"I'm a creative thinker. My role is a combination of design, creative direction, brand strategy, and all the business and management side of agency life." -- Blair Thomson -- How did you get started in the industry? Started out as the unofficial...

Posted by: Creativepool
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Design

Let’s pretend - Social influencers turn virtual

Activists, trendsetters, mummy bloggers, Youtubers, pet influencers, unboxers and Instagrammers. Everywhere you look on social media there is someone trying to steer your choice for your next purchase, be it a snack, trainers or a new car. But what...

Posted by: ifour
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Trends

Why? & The Golden Circle

I was reminded recently, whilst watching the various political party election kick-offs, of a book by Simon Sinek called “Start with why”. As David and Ed start kicking metaphorical lumps out of each other, it occurred to me just how far...

Posted by: BWP Group
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Design

Introducing HolaBrief.com, a better way to create design briefs

A lot happened since my last post talking about my branding process. I started new projects with clients I already had which made me realise how much they trust me. I met new people willing to start new collaborations. I also received (and declined)...

Posted by: Fernando Ifran
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Trends

Get to know the 12 brand archetypes

Think about your favourite stories. Did you ever notice that the characters within them fall into broad categories? The hard-drinking detective fuelled by cheap liquor... The femme fatale who always has a perfect put down to hand... The naïve...

Posted by: Woven Agency
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Inspiration

Brand Perspective with Lisa Hogg, EMEA Marketing Director at TOMS

As part of our "Brand Perspective" Annual 2018 judges series, meet Lisa Hogg. Tell us what you do for a living and who you work for? I am a Brand Marketing professional and currently am the EMEA Marketing Director for TOMS, based in Amsterdam. I...

Posted by: Heather Deacon
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Features

Turn up the volume on your brand identity

It’s obvious when you think about it. Your brand speaks to your audience. It occupies ‘mental space’ in the minds of your most loyal consumers. You NEED to know how it sounds to your customers. But you probably won’t find...

Posted by: ifour
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Trends

Conscious consumerism and what it means for your brand - part I

Remember when we went mad for organic? In 2002 the UK industry was estimated to be worth £1 billion. Galvanised by a pesticide-free product that promised better taste and nutritional value, champions of organic produce threw serious shade on the...

Posted by: Southpaw
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Careers

6 steps for positioning a new brand

We've all heard of the term 'positioning', but people sometimes don’t understand it quite correctly. It's all about striving to find a place for your brand in the minds of your customers. Therefore, it's highly recommended that you start...

Posted by: Liam Smith
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Features

How To Master the Omnichannel Brand Experience

The original article was published on Brand Quarterly. Knowing the difference between a brand providing a multichannel and omnichannel experience for your consumers is vital to understanding how to ignite true brand affinity. In an age of...

Posted by: Loveurope and Partners
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Inspiration

Brand Case Studies: Casper & the new frontiers of sleep

In the last year, Casper have claimed a spot in Time’s Best 25 Inventions of 2015, won a Big Innovation Award, been finalists of a Fast Company Innovation by Design Award, and bagged a spot on The Ellen DeGeneres Show. These aren’t...

Posted by: Kate Lewin
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Harness the Power of "Why" In Your Brand Story

We all remember great stories. It’s what helps us make connections, strengthens our memories and inspires action. So it is no surprise that brands who use storytelling are the ones that get noticed. Storytelling in marketing is not a new...

Posted by: Emma McCarthy
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Inspiration

Brand Case Studies: PAX - "The iPhone of Vaporizers"

In 2007, two Stanford Design Program graduates, James Monsees and Adam Bowen, came together and formed the company Ploom with the aim of innovating the portable vaporization market - an area which they rightly felt “lacked...

Posted by: Kate Lewin
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Inspiration

Brand Case Studies: Breaking menstruation taboos at Thinx

Even in 2016, opening a dialogue that promotes, educates, reworks and sells a product for female menstruation is a bit tricky. Bodyform did a lot to fight the old stereotypes of blue liquids and active, smiling women in this excellent advert four...

Posted by: Kate Lewin
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Advertising

McCann London launches Wimbledon's first ever brand campaign

The All England Lawn Tennis Club (AELTC) has launched a new strategic brand positioning and campaign for the upcoming Wimbledon Championships, under the platform “In Pursuit of Greatness,” which is the first major campaign for the...

Posted by: Creativepool Editorial
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Advertising

The first united global marketing strategy in Coca-Cola history

At an event in Paris earlier this week, Coca-Cola's Chief Marketing Officer, Marcos de Quinto, revealed a new “One Brand” global marketing strategy that, for the first time in its history, unites all of the Coca-Cola brands under one...

Posted by: Creativepool Editorial
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News

FIVE WAYS TO KEEP YOUR BRAND RELEVANT.

Embrace constant change, keep it new and tell dramatic stories. Freddie Baveystock, our Strategy Director, explains how brands can remain fresh as featured in The Guardian. The ever-changing competition between which brands are hot and which are not...

Posted by: Rufus Leonard
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Inspiration

Brand Stretch

Soft drinks and shower gel. Heavy machinery and hats. A film franchise and manly cologne. At bluemarlin, we believe that all brands have the innate potential to stretch their identity into certain foreign categories. The right positioning and a...

Posted by: bluemarlin
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News

Why your brand or marketing agency should be using Vine

In the world of the marketing agency, 2013 won't just be the year of the Snake. It'll be the year the number of mobile devices exceeds the human population. I'm knocking at your proverbial door to spread the word of Vine. Have you heard about the...

Posted by: FindGood

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