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Inspiration

Opening windows with creative director Dennis Hooftman

When it comes to inspiration, few things are as important as being able to remain open to new inputs. Creativity isn't always about doing something original. Sometimes, looking at work that has already been done can help you come up with new,...

Posted by: Creativepool Editorial
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Leaders

Top Hires of the Week

CP+B Former TBWA\Chiat Day CD Gustavo Sarkis, was appointed this week as executive creative director of CP+B Miami, where he'll lead creative on all accounts. The native Brazilian began his career in advertising at Almap/BBDO São Paulo where he...

Posted by: Creativepool Editorial
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Inspiration

Meet Award Winning Designer, Rick Banks aka Face37

Rick Banks is an award winning, London-based designer, otherwise known as Face37. He has created brand identities, bespoke typefaces and logo designs for some of the world’s biggest companies, including Triumph, Douwe Egberts, Nike and Adidas....

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Leaders

JCDecaux launches London-based digital creative hub

Outdoor advertising company JCDecaux has announced the launch of its London based digital creative hub “JCDecaux Dynamic,” with the appointment of BBH’s Alex Matthews and Rick Burgess as MD and CTO respectively. JCDecaux Dynamic...

Posted by: Creativepool Editorial
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Job Description: Retoucher

The job of a retoucher is far more complicated and exciting than just making exceptionally pretty people even prettier. Editing images and videos, or photographic retouching, helps the creative present his or her project in the best light...

Posted by: Creativepool
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Leaders

Top 10 Hires of the Week

bigdog Full-service, integrated marketing agency bigdog has announced that Harman Randhawa has joined its management board as Associate Director. Reporting into Managing Director, Ross Faulkner, he will be leading the client services team while also...

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

Above+Beyond Following a flurry of new business wins, including Ornua Foods, which has seen Above + Beyond propelled up the rankings table, the agency has made two senior hires to its creative department. Ben Da Costa has been hired as Creative...

Posted by: Creativepool Editorial
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Leaders

Top 10 Account Wins of the Week

Droga5 London - Glenmorangie Droga5 London has been awarded the global creative account for the Glenmorangie whisky brand. Amsterdam-based BSUR had worked with Glenmorangie, which is owned by Europe's luxury conglomerate LVMH, since 2013. BSUR did...

Posted by: Creativepool Editorial
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Leaders

Top Hires of the Week

Durable Goods Venice, California-based production company Durable Goods has signed comedy director Greg Bray for US commercial representation. Bray is a character-driven director who intuitively embraces awkward and eccentric moments to deliver a...

Posted by: Creativepool Editorial
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Inspiration

Oxfam’s ambitious first TV campaign in almost a decade #BehindTheIdea

Oxfam has launched its latest legacy campaign, as it encourages activists to “stay in the fight” and continue to fight for causes important to them. Shot on location in London, UK and Nairobi, Kenya, the inspiring film brings to life a...

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

JJ Creative Integrated marketing agency JJ Creative has recruited two highly established creatives, with over 40 years of combined industry experience, to add to their growing team. Rick Gillham and Kat Wild join the Oxfordshire-based JJ, whose...

Posted by: Creativepool Editorial
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Leaders

Google enter the smartphone race in a big way with Pixel

It was only a matter of time. Google have been dipping their increasingly gigantic toes into the ever-widening smartphone pool for years now, but it's only now, when the market is arguably at its peak, that the tech giants have finally decided to...

Posted by: Benjamin Hiorns
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Leaders

Are you living the Wrangler way or the Wrongler way?

Amsterdam-based agency WE ARE Pi have teased a brand new brand platform for iconic denim makers Wrangler. The cheeky social and OOH campaign is called “Wrangler Vs Wrongler,” and it aims to motivate people on how to lead a better life by...

Posted by: Creativepool Editorial
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Leaders

The LIA Announce the new Jury President

Brian Collins, chief creative officer and co-founder of the Collins brand consultancy, has been named as the Design and Package Design Jury President for the 2015 London International Awards (LIA). He joins an esteemed panel, which will consist of a...

Posted by: Creativepool Editorial
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Inspiration

Transforming traditional Irish pubs into AR virtual museums #BehindTheIdea

Irish pubs are globally recognized cultural icons and continue to play a fundamental role in the communities they serve, and their heritage deserves to be preserved. To help showcase these pubs’ value and importance, Heineken has opened virtual...

Posted by: Creativepool Editorial
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Features

There is always time to find your true call

I have so many memories of the person I wanted to be when I finished my studies. Idealisations, that’s what they were. Some of those have come to life over time, others I’m still working on - but barely any of those has remained...

Posted by: Antonino Lupo
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Features

Is it worth it to burn yourself out for that pitch?

Some time ago, I took a few days to read an interesting little book by Bloomberg reporter Jason Schreier, named Blood, Sweat & Pixels. In it, Jason interviewed a number of game studios behind some of the most famous games, learning the crazy and...

Posted by: Antonino Lupo
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Leaders

Top hires this week

Better boosts senior management team Brand agency Better has appointed two new members to its senior management team, including Simon Preece who joins as associate brand director. Preece will support the agency’s strategic growth, service...

Posted by: Creativepool Editorial
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Inspiration

Next-Gen Brand Builders You Should Know

If you spend a bit too much time sitting in back-to-back meetings, planning rollout dates, looking at demographics and campaign performance analytics you can sometimes be in danger of forgetting what ‘it’ feels like. What is it exactly?...

Posted by: Crush
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Leaders

La La Land was robbed at the Oscars according to Social Media

Global media agency Carat analysed consumer sentiment around the Oscars on social media to determine the ‘audience votes’ ahead of the big announcement made on 26th February, when the underdog “Moonlight” walked away with the Best Picture...

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

IAB UK Jon Mew has been announced as CEO of the IAB (Internet Advertising Bureau), making him the successor to Guy Phillipson, who recently stepped down from the role. Mew has been at the IAB since 2008, joining as head of mobile before being...

Posted by: Creativepool Editorial
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Leaders

Top 10 Account Wins of the Week

Taylor Herring - The Week Junior The Week Junior magazine have hired creative PR agency Taylor Herring to promote the brand in its debut year. The campaign will highlight Britain’s “Knowledge Gap” on current affairs and will see...

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

Industry Garrett Reil has joined the global brand consultancy Industry as Creative Director, following a three year stint at FutureBrand. In his newly created role, Reil will have a remit to grow and develop the creative team, with creative...

Posted by: Creativepool Editorial
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#AWEurope Unveils 2016 Lineup

The fourth edition of Advertising Week Europe is bringing more industry heavy hitters and unique programmes to the stages of the brand new Picturehouse Central venue. The thought leadership agenda and corporate partner roster for the 2016 event has...

Posted by: Advertising Week

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