Displaying 181 - 205 of 205 results
As an unashamed lover of the Harry Potter books (and movies to a lesser extent), I was one of millions of fans who were largely unwilling to let the franchise go when it climaxed rather spectacularly at in 2011. So whilst J.K Rowling and Warner...
Posted by: Benjamin Hiorns
Black Friday isn't a real thing. At least it wasn't until recently, but in recent years it appears to have become one of the most successful American imports since Breaking Bad. Thankfully the droves of rapid shoppers largely migrated online this...
Posted by: Creativepool Editorial
Taking horses skiing for Canon The latest instalment of the “Come and See” campaign for Canon from JWT took a range of Canon cameras and some intrepid bearded crew members to Argentina’s mountains to film Franco Moro, the 55-year...
Posted by: Creativepool Editorial
Cancer is such a ubiquitous force in our lives that there is a genuine danger of us growing almost complacent about it, which is something Cancer Research UK is attempting to combat with a gorgeous and forward-thinking new campaign. It takes the form...
Posted by: Benjamin Hiorns
Ogilvy & Mather own Cannes. Again On the final evening of the Cannes Lions 2015 last week, Ogilvy & Mather was crowned as Network of the Year for the fourth year in a row. Highlights of Ogilvy & Mather's Cannes Lions 2016 included 1 Titanium Lion -...
Posted by: Creativepool Editorial
TBWA\Chiat\Day – Kenwood Vineyards TBWA\Chiat\Day has been named agency of record for Kenwood Vineyards, a brand that was acquired by wine & spirits leader Pernod Ricard USA last year. The agency was appointed to help lead a re-launch of the brand...
Posted by: Creativepool Editorial
Odysseus Arms Independent ad agency Odysseus Arms welcomed Eric Dunn to the newly created role of Managing Director this week. He will be responsible for expanding the operation, refining client services and steering digital architecture. Dunn is a...
Posted by: Creativepool Editorial
Whilst it began life back in the mid-90's as an easy punchline, thanks largely to the larger than life public persona of its founder Stelios Haji-loannou, EasyJet has evolved in the ensuing 20 years to become Europe's leading airline. It's also...
Posted by: Benjamin Hiorns
Glasses Direct, a UK retailer that sells prescription glasses online, has been working with the London-based design agency SomeOne and its digital sister agency SomeOne/Else on an “Elegant” rebrand. The idea is to make the process of...
Posted by: Creativepool Editorial
Many, many years ago - when I was a mere lad (so that really is a long time back), many products had 'boards'. I don't mean the manufacturers had directors - although they did. Nor do I mean they came complete with a large piece of wood - excepting...
Posted by: Magnus Shaw
Soft drinks and shower gel. Heavy machinery and hats. A film franchise and manly cologne. At bluemarlin, we believe that all brands have the innate potential to stretch their identity into certain foreign categories. The right positioning and a...
Posted by: bluemarlin
Whilst he's more renowned for his movie roles than his roles in advertising (indeed, according to IMDB he is officially the 'highest grossing actor of all time'), esteemed British actor (and oscar nominee) Gary Oldman is currently appearing in a...
Posted by: Benjamin Hiorns
You are aware, I'm sure, that Prince William, heir to the throne, is to marry Kate Middleton at Westminster Abbey on 29th April 2011. What you may not be aware of, however, that the national celebration has caused an outbreak of organisations to jump...
Posted by: Creativepool
Had it not been for an internship, I wouldn't be a copywriter. Once I'd completed my training, my tutor arranged for a series of placements at various agencies. It was called 'work experience' then, and each placement lasted a few days. It was a...
Posted by: Magnus Shaw
I'm no statistician, but I can be fairly sure fewer people are watching movies at the cinema with every passing month. Netflix, Sky Movies, Film 4, downloads and DVDs are all conspiring to keep film buffs glued to the sofa and away from the big...
Posted by: Magnus Shaw
When the Kevin Bacon EE 4G mobile network commercials first came out at the cinema, the auditoriums (or at least the ones I sat in) were awash with laughter. Tightly scripted, informative and amusing to boot, they were a breath of fresh air and just...
Posted by: Ashley Morrison
Company Brand & Deliver Job title Design Director Social media Creativepool.com/robpratt Twitter: @prattrob Website: robprattdesign.co.uk Tell us a bit about what it is that you do I’ve worked across iOS apps, websites and digital...
Posted by: Creativepool
Converse have just launched a new line which they have labelled as their 'Well Worn Collection'. Before you start conjuring images of cheesy smells and athletes foot contagions please bear in mind that these trainers have been artificially worn in...
Posted by: Creativepool What do you actually do? I am the Creative Director of exposure. We sometimes discuss amongst ourselves what it is a modern creative director does. At exposure my job falls into four main sections; idea architect, creative conductor, talent scout...
Posted by: Creativepool "The Chase is a creative consultancy, based in London, Manchester and Preston. We work mainly in branding but have done everything from a football stadium design to stamps. Our strength is the variety or work we produce. It's kept us in the top five...
Posted by: Creativepool
by Jessica Hazel When I am not blogging for Creative Pool I am running my vintage clothing market at Brick Lane and Spitalfields. All of the traders there follow the trends and stock their stalls accordingly, working hard to hunt down vintage...
Posted by: Creativepool
by Magnus Shaw When Matt Pledger posted this https://www.facebook.com/ODEON/posts/523396924342167 he couldn't have imagined he'd attract 120,000 "likes"and 10,000 comments, but perhaps he shouldn't be surprised. Almost anyone attending a multiplex...
Posted by: Creativepool
Recent months have seen a swathe of articles predicting the end of the traditional, journalistic newspaper. Indeed, I have commented on the topic on Creativepool. But, as far as I'm aware, there has been no suggestion that the art of copywriting may...
Posted by: Creativepool
Over the last few weeks 26 writers have been charged with the task of writing short stories based on various scraps of paper found somewhere between Waterloo and Clerkenwell. The rain-swept, wind-strewn, handwritten scraps had been collected by Andy...
Posted by: Creativepool
This week, the soothsayers at BBC's weather centre promised me the dizzying heights of 22 degrees Celsius. Frankly, that would make a nice change because spring so far this year has been rubbish. If I didn't know better, I'd say that there was some...
Posted by: Creativepool