Displaying 1 - 36 of 841 results

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Leaders

10 Tips For Running A Cheaper Creative Business

As Mr. Osborne will never tire of telling us, between now and May 7th, things are looking up. The economy, which at one point was about as healthy as a pigeon in a bus lane, is really picking up. But make no mistake, this is no time to be frivolous...

Posted by: Magnus Shaw
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Leaders

Adot shines a light on homelessness

In order to raise awareness of the 93,000 homeless people sleeping on the streets in the UK in Christmas, Adot.com, the organisation that aims to “Ignite worldwide awareness of the singular true nature of mankind,” has created a new...

Posted by: Creativepool Editorial
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Leaders

The Piccadilly Circus Lights and Hunter Artwork

As you may have noticed, the Piccadilly Circus lights have been switched back on after 9 months in darkness, the second longest time without light since the Blitz in World War 2. The lights were turned off in January for renovations which saw the six...

Posted by: Tapestry
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Leaders

Ocean Outdoor unveil Piccadilly Lights 4K digital transformation for 2017

Piccadilly Lights, the world’s number one advertising location in London’s West End, is looking set to undergo a significant transformation. Ocean Outdoor has won the contract to operate the central London landmark as part of a milestone upgrade...

Posted by: Creativepool Editorial
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Leaders

Framestore lights up Times Square for Morgan Stanley

The London-based visual effects shop Framestore has unveiled their latest large-scale, outdoor data visualisation project for leading investment bank Morgan Stanley. Working alongside Morgan Stanley and creative partners Bloomberg, the Labs team has...

Posted by: Creativepool Editorial
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Leaders

M&C Saatchi team up with QUIT and urge smokers to put their lights out

In order to raise awareness about the serious dangers of smoking on 'World No Tobacco Day', the global anti-smoking charity QUIT have teamed up with M&C Saatchi to create an integrated social media campaign which uses the micro-video site Vine to...

Posted by: Benjamin Hiorns
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Inspiration

Lights, Camera, Pitch: What Hollywood Teaches Us About Advertising

The advertising industry, as portrayed by the world of film and television, is a fascinating, deeply weird place, and likely a rather unrealistic one, given the things that happen in fictional boardroom meetings and as a consequence of imaginary...

Posted by: Creativepool
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Inspiration

Are Brand Mascots Still Relevant in 2024? #BrandMonth

When we think of the 90s, we often picture neon lights, garish colours, skateboards, “attitude” and POGS. But above all else, what the 90s represented to me was the dawn of the mascot. Of course, many entertainment franchises lived or...

Posted by: Benjamin Hiorns
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Inspiration

The agency founder who became her own client #BehindTheBrand

Sister Mary, a new strategic design agency founded by Leigh Chandler, has unveiled the design for a limited-edition run of intricately designed votive candles. The client? Leigh herself. Leigh, whose 20 year career has seen her design for major...

Posted by: Creativepool Editorial
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Inspiration

The EPIC untold story behind Fairytale of New York #BehindTheIdea

Over Christmas last year, Irish independent creative agency The Public House launched their ampaign for EPIC The Irish Emigration Museum featuring a choir of NYPD veterans, correcting a musical myth at the heart of The Pogues’ classic Fairytale...

Posted by: Creativepool Editorial
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Features

Global creative calendar: December 2023

While 2023 is almost history, I hope you are ready, willing, and able to celebrate the best days yet to come. Are you focused on sharpening your skills for the new year ahead? If so, some of the world’s most elite organizers are preparing to...

Posted by: The Darnell Works Agency
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Features

Purpose: You're doing it wrong

With Brand Purpose back on the agenda for debate, I thought I’d finally get round to telling everyone you’re doing it wrong, using the purist’s example of a Purpose led brand to make my case. Death Cigarettes. The term...

Posted by: Whistlejacket
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Inspiration

Kia find the beauty in loneliness with a CGI firefly | #BehindTheIdea

Creative comms agency Innocean UK worked with long time client Kia on its most recent ad. The agency showcased the enticing design and class leading features of the Kia Sportage, with the help of a CGI firefly. In collaboration with director Lee J...

Posted by: Creativepool Editorial
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Inspiration

Finding the perfect sound with Sonic Lens | #Company Spotlight

Marco Vitali, Managing Partner at Sonic Lens Agency, is something of a renaissance man. A musical prodigy and marketing specialist that has mastered both sides of his brain and cultivated a career as one of the foremost voices in sonic...

Posted by: Creativepool Editorial
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Leaders

#GettingToKnow Martin Talbot, CEO of The Official Charts Company

Tell us a bit about your role! Is there a “typical” day? There is no typical day, but there is a fairly common structure. It kicks off walking Bobby (our puppy) round our local park, while answering a handful of early emails, sending a...

Posted by: Creativepool Editorial
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Inspiration

How Barbie can inspire brands to get creative with cinema #PurposeMonth

Legendary characters and stories are having a moment in film. Iconic pop culture video game Super Mario Bros. had a box office hit with its animated film amassing $1 billion globally earlier this year, meanwhile, Greta Gerwig’s highly...

Posted by: Creativepool Editorial
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Inspiration

Distinctly Japanese restaurant comes to the UK in style | #BehindTheBrand

This week we sat down with Kevin Grima, Creative Director at Harrison, to discuss how the 360 branding agency worked with casual dining Udon noodle restaurant Marugame Udon to bring the authentic Japanese experience to the UK market. What was the...

Posted by: Creativepool Editorial
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Industry

Make business green again - Going green without greenwashing

Two-thirds of businesses in the UK have no kind of plan for sustainable operations. This is hardly a surprising statistic - in the current economic climate, enterprises across all industries are looking to reduce their outgoings and avoid any kind of...

Posted by: Creativepool Editorial
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Inspiration

Fanta scare the public silly at Piccadilly Circus | #BehindTheIdea

For this weeks behind the idea feature, we’re turning back the clock to Halloween last year when Fanta took over Piccadilly Circus with a unique and scarily silly Halloween experience that made the public the star of their own horror film on...

Posted by: Creativepool Editorial
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Workshop

Reshaping human storytelling with addressable media

It’s starting to feel a lot like Christmas as the nights draw in and snow is on its way. Yet this year, the chill in the air isn’t a nostalgic reminder of Christmas past but a stark realisation that this winter is going to be tough. With...

Posted by: Creativepool Editorial
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Features

Global creative calendar: December 2022

While 2022 is almost history, I hope you are ready, willing and able to celebrate the best days yet to come. Are you focused on sharpening your skills for the new year ahead? If so, some of the world's most elite organizers are preparing to unleash...

Posted by: The Darnell Works Agency
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Industry

Zero to virtual production hero in 14 steps

Virtual production has arrived with a bang. Big name producers - most famously for The Mandalorian - are filming with huge state-of-the-art LED walls as virtual backdrops, instead of going out on location. But you don't have to be Disney to create...

Posted by: We Are Tilt
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Inspiration

Designing our time - The case for R&D and a 4-day work week

An approach to doing better work We’re often asked about the way we work. New clients understandably want to look behind the curtain to better understand our approach, process and culture. They want to know when we’re available, and what...

Posted by: ELSE London
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Inspiration

Neurodiversity - Designing offices with everyone in mind | #PurposeMonth

Work environments, like many other spaces, tend to be designed for neurotypical people. This leaves neurodivergent individuals - those with natural variations in the brain - in a compromising position. One of the most significant hurdles that the...

Posted by: Creativepool Editorial
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Inspiration

Waking up to a unique way to travel | #BehindTheIdea

Scottish train company Caledonian Sleeper recently launched its new brand positioning ‘Wake Up To A Unique Way’, a follow-up to the successful 2019 “Dream Big” campaign. The aim, as ever, is to drive traffic to the...

Posted by: Creativepool Editorial

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