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Leaders

Top 10 Account Wins of the Week

Karmarama - Philadelphia Philadelphia, the Mondelez power brand and category leader, has appointed Karmarama as their new lead creative agency across Europe, following a competitive pitch at the end of last year. Philadelphia tasked agencies to...

Posted by: Creativepool Editorial
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Leaders

Top 10 Ads of the Week: Super Bowl Special

David&Goliath - KIA Kia is wasting no time in teasing its Super Bowl ad this year. After releasing two short teaser spots last week, the automaker has now released another teaser spot starring its celebrity spokesperson, Melissa McCarthy. The latest...

Posted by: Creativepool Editorial
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Inspiration

Design Trends 2017: Upcycling

The concepts of building something out of nothing and finding gold in somebody else's garbage are very much at the heart of a trend that could very well be seen as a euphemism for 2017 as a whole, given the widespread disappointment with the...

Posted by: Benjamin Hiorns
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Industry

7 Reasons why you should enter the Annual 2017

1. You will get your work on the desks of the industry’s leading directors from around the world. The Annual physically gets your work in front of those people who have achieved ‘epicness’ throughout their career. As well as 165...

Posted by: Creativepool
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Leaders

Rebrand Roundup: BBC Three, Hula Hoops and other stories

Studio Output - BBC Three Studio Output has created a new brand refresh for BBC Three, which aims to help them reconnect with their audience by defining the brand's character and designing a new visual toolkit that's more relevant for the digital...

Posted by: Creativepool Editorial
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Inspiration

Trailblazers: Everyday truths in the photography of Sophie Harris-Taylor

Sophie Harris-Taylor is an emerging photographer from London whose work explores both the relationships we have with ourselves and those we have with others. Truth and honesty are common themes in her work, as reflected in her decision to shoot only...

Posted by: Kate Lewin
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Leaders

Rebrand Roundup: Bathrooms, Cookbooks, Opera and some very quirky beer

StudioMono - Kingsbury Press StudioMono has rebranded and repositioned Kingsbury Press as masters of “The Art of Print” as the printer marks its 50th year in business. The new look is minimal and monochromatic and is offset by an online...

Posted by: Creativepool Editorial
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Leaders

PETA takeover Clapham Common tube station for Veganuary

PETA have taken over an entire London tube station with posters encouraging Londoners to go vegan in January as part of an ambitious new out of home advertising campaign that takes more than a few pointers from the more prevalent “Dry...

Posted by: Creativepool Editorial
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Leaders

Top Tech Trends of 2017 from the Industry

AI, VR, AR. 2016 was very much the year of the double letter acronym, and, if our panel of industry experts is to be believed, then 2017 looks set to take the developments of 2016 and push them into overdrive. We asked a number of industry experts...

Posted by: Creativepool Editorial
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Leaders

Advertising Trends of 2017 from the Industry

When discussing the trends that will take hold in advertising next year, it's important to understand what a polarising year 2016 has been. As we approach year's end, we've all no doubt grown tired of the generic “I'll be glad when this year is...

Posted by: Creativepool Editorial
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Leaders

The Top Advertising Campaigns of 2016 from the Industry

Whilst 2016 has been something of a banner year for many horrible things, it's been business as usual in advertising, and business navigating new frontiers. One thing that appears to have come to the forefront this year is the coming together of...

Posted by: Benjamin Hiorns
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Leaders

Top 10 Ads of the Year: 2016

Another 12 months and another few hundred ads to sort through, but this year it was actually more of a pleasure than a chore. My only criteria this year was that I vowed to steer clear of any spots that were tied to heavily to a particular pop...

Posted by: Benjamin Hiorns
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Leaders

Top 10 Ads of the Week

Saatchi & Saatchi LA - Toyota Toyota and Saatchi & Saatchi Los Angeles have launched a new campaign to mark Toyota’s 37th annual “Toyotathon,” celebrating the brands’ yearly December Sales event. The campaign is comprised of...

Posted by: Creativepool Editorial
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Inspiration

Trailblazers: Scandinavian traditions at NORM Architects

NORM Architects was founded in 2008 by Jonas Bjerre-Poulsen and Kasper Ronn. Based in the heart of Copenhagen, this architecture studio works in the fields of industrial design, residential architecture, commercial interiors, products and art...

Posted by: Kate Lewin
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Leaders

Helen Marten claims 2016 Turner Prize

The winner of the ever controversial Turner Prize was announced yesterday (December 5), with 31-year-old painter and sculptor Helen Marten claiming the 2016 prize. The youngest of the four shortlisted artists, Marten, who graduated from...

Posted by: Benjamin Hiorns
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Inspiration

Trailblazers: Finding courage with Studio Mut

Based in South Tyrol, a very curious area of Northern Italy located right next to the country’s border with Austria, where the majority of residents speak German despite their Italian nationality, Studio Mut is used to looking at the world a little...

Posted by: Kate Lewin
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Leaders

Unconventional Christmas Trees turn Xmas upside down in London

Amongst my friends and family members, I've become known as something of a Scrooge when it comes to everything festive. Long gone are the days when the opening chords of “Merry Christmas Everyone” would ignite an ember of longing in my...

Posted by: Benjamin Hiorns
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Leaders

Top 10 Ads of the Week

BETC Paris - CANAL The French TV networks CANAL+ and CANALSAT recently united their forces in order to become one giant television destination: CANAL. To celebrate this holy union, the new entity asked BETC Paris to create a spectacular commercial...

Posted by: Benjamin Hiorns
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Leaders

Rebrand Roundup: WeTransfer drop the transfer and other stories...

Bold Monday - WeTransfer Online file sharing service WeTransfer has unveiled a bold redesign of its identity, logo and website, which includes the rater severe step of removing the “Transfer” from the brand name. This is the first...

Posted by: Creativepool Editorial
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Leaders

San Miguel and Pablo unveil the Alternative Rich List in The Guardian

San Miguel, the beloved Spanish beer brand, will be launching its debut “Rich List’” supplement with The Guardian newspaper on Saturday 26th November. Acting as an alternative to generic rich lists, which tend to favour business barons and...

Posted by: Creativepool Editorial
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Leaders

Top 10 Ads of the Week

LIDA – Blue Cross Award-winning customer engagement agency, LIDA this week released a new integrated campaign for animal charity, Blue Cross. The charity tasked LIDA with developing a bold and brave campaign running across press, social, radio,...

Posted by: Creativepool Editorial
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Leaders

Rebrand Roundup: From High Fashion to North Korea

Spring - Browns Fashion Spring has rebranded fashion retailer Browns, including a redesigned logo, packaging, store design and website. Founded in 1970, this marks the London-based retailer’s first rebrand in 40 years. The aim is to reflect...

Posted by: Creativepool Editorial
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Leaders

Top 10 Account Wins of the Week

Maxus - Perfetti Van Melle Perfetti Van Melle UK has announced the appointment of Maxus as its lead media agency. Maxus won the account following a competitive four-way pitch that included the incumbent agency. The account is worth £4 million...

Posted by: Creativepool Editorial
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Leaders

Top 10 Ads of the Week

McCann London - Subway Subway is releasing a new festive campaign to celebrate its limited edition new sub sandwich, the “Festive Feast,” which is packed with turkey, sausage, bacon, and cranberry sauce. The ad, created by McCann London,...

Posted by: Benjamin Hiorns
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Leaders

Creativity Breaks by Canopy & Stars is the perfect creative retreat

Being a creative individual isn't always a picnic. Unreasonable deadlines, the inability to switch off and those constant, nagging feelings that theres always “Something we should be doing right now” can often lead to heightened stress...

Posted by: Benjamin Hiorns

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