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Features

The best a man can get: Ten milestone moments in advertising history.

1. 79 A.D. Billboards in Pompeii Ah! The glory of the ancient Roman empire. Olive skinned, muscular men striding the avenues, clad in togas, debating the great issues of the day. Beautiful, raven-haired maidens bearing baskets laden with the...

Posted by: Creativepool
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Workshop

Opinions - The Paralympic effect

by Jessica Hazel The aftermath of the Olympics has been a bleak and disorientating time. Doctors have had to treat a number of patients suffering from Post-Olympic-Depression-Syndrome, or PODS as it is now known. It does feel like Boxing Day, or...

Posted by: Creativepool
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Inspiration

Spraycan copywriting

Here's a true story. Back in the late 70's, right smack in the middle of punk rock, I studied graphic design at Hounslow. Unlike some of the more respectable educational establishments, Hounslow was a bit rough and 'edgy'. The area around the college...

Posted by: Creativepool
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Leaders

Beyond Billboards: The true potential of OOH

When the vast majority of us hear or read the phrase "out-of-home advertising," we picture exactly the same thing; billboards. Big, beautiful billboards. They still occupy our high streets and motorways despite the incredible shift into the digital...

Posted by: Benjamin Hiorns
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Leaders

Direct Line's New Billboards Hack Car Radios and Geo Maps

Direct Line has announced the launch of a digital out of home (DOOH) campaign (the first using large scale DOOH roadside formats) in support of its new “Onward Travel” proposition. Tailored to match the conditions that consumers see the...

Posted by: Creativepool Editorial
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Leaders

Life is a story - The power of experiential storytelling

Humans need storytelling. Starting with the first cave paintings and carvings that told the stories of hunting and gathering; myths and legends that united people into societies; the invention of the written word, manuscripts and the printing press....

Posted by: Creativepool Editorial
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Leaders

Saatchi & Saatchi creates Fake Views for Operation Black Vote

Operation Black Vote (OBV) has launched a campaign that uses real quotes from politicians to encourage Britain's youth, particularly Black and Minority Ethnic (BAME) community, to register to vote. Created by Saatchi & Saatchi London, a hard-hitting...

Posted by: Creativepool Editorial
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Leaders

What I learned at at Advertising Week New York

The week after the advertising industry got behind global climate change protests, it felt appropriate that Advertising Week NYC shared Manhattan with the UN’s 74th General Assembly gathering. It certainly added a sense of gravitas to my first...

Posted by: Bidstack
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Inspiration

Why personalisation is key for property marketers

“When it comes to video - and pretty much everything else - the more personalised the content, the higher the chances of conversion.” John Rampton, entrepreneur. What is personalised marketing? Personalised marketing is the creation...

Posted by: Woven Agency
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Leaders

The 2018 FIFA World Cup in Advertising

With the 2018​ FIFA World Cup kicking off this very afternoon, we've scoured the internet to bring you the best ads, campaigns, brand activations and more that have sprung up in the last few weeks in honour of the tournament known to those who...

Posted by: Creativepool Editorial
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Leaders

Creative Opinions on Cannes Lions 2018: Big Trends and Big Changes

The big theme for Cannes Lions 2018 is change. Out with the old, bloated, elitist festival of old and in with the more svelte, measured and inclusive festival of new. The major changes Cannes Lions is instituting for 2018 are as follow:- The...

Posted by: Benjamin Hiorns
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Leaders

Account Wins of the Week

MSQ Partners/Hyperactive - blu blu, the original e-vapour brand, has announced the appointment of MSQ Partners and Hyperactive to launch its myblu electronic vaping product in the UK following a competitive pitch. The agencies have been tasked by...

Posted by: Creativepool Editorial
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Inspiration

Something to offend everyone – Hope to Nope at the Design Museum

“Something to offend everyone” – that’s how the curator describes Hope to Nope: Graphics and Politics 2008-18, a new exhibition at the Design Museum looking at how people have used creativity to react to political upheaval over the past...

Posted by: Stephen ONeill
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Leaders

Top Hires of the Week

gyro gyro APAC has announced the promotion of two leaders to important new roles: Paul Hutt is now Chief Growth Officer, gyro APAC and Laura Bell is Client Services Director, gyro APAC. As Dentsu Aegis Network continues to invest in the growth of...

Posted by: Creativepool Editorial
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Leaders

5 ways GDPR will reintroduce creativity into online advertising

Imagine a world where we select the brands we want to see advertising from. Where that advertising is brilliant storytelling and craft. And where our personal data is controlled by us, and we can exchange it with publishers and media owners at our...

Posted by: Luc Benyon
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Leaders

6 reasons why AI is so hot right now

Haven’t you heard? Artificial intelligence (AI) is so in at the moment. Forget about jobs in architecture or social media. Everyone wants to know about AI research scientists and machine learning roles. AI is all the rage. What once was seen...

Posted by: Lobster
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Leaders

The Piccadilly Circus Lights and Hunter Artwork

As you may have noticed, the Piccadilly Circus lights have been switched back on after 9 months in darkness, the second longest time without light since the Blitz in World War 2. The lights were turned off in January for renovations which saw the six...

Posted by: Tapestry
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Should brands invest in VR advertising?

Successful virtual reality projects from publishers like The New York Times have paved the way for sponsorship opportunities, product placement and interspersed immersive ads. However, according to Anna Bager of the Interactive Advertising Bureau...

Posted by: REWIND
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Leaders

#SummerSOwhite live nationwide

Following the success of this year's #EasterSOwhite, Primesight is pleased to once again be showcasing work from the #SoWhiteProject. The work will be live this weekend across Primesight's entire digital 48-sheet and 96-sheet estate. #SummerSOwhite...

Posted by: Primesight
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Leaders

Top 10 Account Wins of the Week

Droga5 - Tencent New York-based advertising agency, Droga5, has announced their newest client in Tencent Holdings Limited (“Tencent” or 00700.HK). Effective immediately, Droga5 will work with Tencent on strategic and creative development...

Posted by: Creativepool Editorial
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Leaders

Impero uses social media to track heat waves and deliver ice cold 7Up

Every summer, heat takes over the conversation in Latin American cities. People talk on the streets, in taxis, in newspapers and on the TV. But nowhere does the heat rise as quickly and burn as fiercely as it does on social media. So, to combat the...

Posted by: Creativepool Editorial

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