Displaying 1 - 36 of 201 results
To celebrate the dawning of a new year, the Royal Mint has unveiled three brand new coin designs. The new designs are for the £2 and 50p coins, and commemorate the First and Second World Wars and the signing of the Magna Carta, which took place...
Posted by: Creativepool Editorial
Tell us a bit about your role! Is there a “typical” day? Agency life can be dynamic and unpredictable, so even though my days tend to start in a similar way, things often veer off in unexpected directions. Rather than try to control it,...
Posted by: Creativepool Editorial
Whilst he's more renowned for his movie roles than his roles in advertising (indeed, according to IMDB he is officially the 'highest grossing actor of all time'), esteemed British actor (and oscar nominee) Gary Oldman is currently appearing in a...
Posted by: Benjamin Hiorns
- View Gary's Creativepool profile ‘Always make a plan, starting with a pencil and paper no matter what you're working on you need a starting point' Describe your work in one sentence. A freelance front end developer with a passion for new...
Posted by: Creativepool
To celebrate the 50th anniversary of the Apollo 11 moon landing, Digitas, UNIT9 and Envy Advertising recently created a powerful promo called Full Circle. The ad is centred around the first black female astronaut, Mae Jemison, and promotes The John...
Posted by: Creativepool Editorial
As we all know, the creative industries thrive on the principles of diversity, open expression, and global collaboration. These are not principles even the most ardent supporter of former president Donald Trump would ever align him with and with the...
Posted by: Benjamin Hiorns
2023 has been a lot of things. It’s been a year that saw great divisions widen and a year that seemed to almost revel in chaos, but it was also a year in which creativity continued to shine, even as it stood on the precipice of potential...
Posted by: Benjamin Hiorns
Oxfam has launched its latest legacy campaign, as it encourages activists to “stay in the fight” and continue to fight for causes important to them. Shot on location in London, UK and Nairobi, Kenya, the inspiring film brings to life a...
Posted by: Creativepool Editorial
Iris Worldwide has revealed its new campaign in partnership with BRITA against single-use plastic bottled water marketing. A must-have for athletes…or the most natural beverage on the planet - Big Water marketing has turned the plastic...
Posted by: Creativepool Editorial
The symbiotic relationship between celebrities and brands is a time-honoured tradition that’s been going back hundreds of years. Indeed, as far back as the late 19th century, West End stage actress Lillie Langtry made a name for herself as the...
Posted by: Benjamin Hiorns
Tell us a bit about your role! Is there a “typical” day? As Founder, you have tons of different roles, and as the agency has become more established, you zone in on your strengths and weaknesses. My typical day looks at new business, how...
Posted by: Creativepool Editorial
The Reed Group , the UK’s leading recruitment and careers provider, has launched a brand-new TV ad as part of its long standing ‘Love Mondays’ campaign to help Brits find a job they’ll love in 2023. The cheerful ad depicts a...
Posted by: Creativepool Editorial
The greatest creative departments are filled with exceptional talent. We use AI to match creative minds with the best briefs in the business - which is why our Chairman Sir John Hegarty observed that Genie could possibly be the greatest creative...
Posted by: Creativepool Editorial
For this week’s getting to know feature, we spoke to Allan Blair, Head of strategy at VaynerMedia. With 20 years of experience working across the marketing and communications sector in PR, brand communications and digital, Allan has more than a...
Posted by: Creativepool Editorial
London-based design and brand studio ShopTalk recently partnered with the innocent drinks brand to create a digital platform as part of the "Big Rewild" campaign. ShopTalk created a digital hub which forms an integral part of the digital toolkit for...
Posted by: Creativepool Editorial
"Most people would say to go big or go home. Well, that wasn’t exactly what we did." Alex Safavinia is the CEO and Creative Director of Kasra Design, an award-winning animation company specialising in 3D animation and explainer video...
Posted by: Creativepool Editorial
It's clear to anyone with enough experience in the industry that inspiration can take many forms. From podcasts to architecture, there's no telling what will trigger your imagination next. For freelance Art Director & Graphic Designer Betim Bozkurt,...
Posted by: Creativepool Editorial
This was a great year for product design. From the release of new smart home kits to the launch of iPhone 12 and everything in between, there were loads of incredibly inspiring products to buy, admire and learn something from. And though the smart...
Posted by: Antonino Lupo
‘How I became a six-figure freelancer’. ‘The reality of being a six-figure freelancer’. And perhaps the worst of all: ‘Here’s exactly what I do every day to earn six figures as a freelancer’. You’ve...
Posted by: Antonino Lupo
The Annual 2021 wrapped up early this month, with some of the most exciting winners in the history of Creativepool. The Music & Sound category was particularly impressive, featuring an unprecedented number of high-quality work across the entire...
Posted by: Creativepool Editorial
With an integrated multi-media approach, Zulu Alpha Kilo and Subaru Canada partnered to celebrate the launch of the Wilderness edition trim line in Canada with a spectacular spot to cut through the competition and stand out from the crowd. The...
Posted by: Creativepool Editorial
TBWA\MCR Executive Creative Director Gary Fawcett made his debut in the industry 25 years ago. In his years of experience, he's seen a number of changes shaking up the industry, from TV to digital media and beyond. This made him a perfect fit for the...
Posted by: Creativepool Editorial
Production and creative content agency Junction Eleven is a master of simplicity and creativity. The team's approach to creative production is a pleasant breeze of fresh air in an industry much too focused on growth at all costs - a beacon of...
Posted by: Creativepool Editorial
How can creatives change the world? We are just about coming out of a society-shattering pandemic, one that brought a cataclysmic series of changes into our daily habits. With the gap between consumers and brands now shrinking by the day, the...
Posted by: Antonino Lupo
It’s a problem as old as advertising itself, much debated in the industry every time one dares unearth the topic: Adland sells stuff. As such, it is intrinsically in Adland’s nature to be utterly and completely unable to reach true...
Posted by: Antonino Lupo
Taking a look at the pictures below and throughout the piece, you wouldn't even imagine that Christine Serchia had no idea what an art director was, as she started in her former role for Cubitts. Clearly, she's a keen and incredibly focused...
Posted by: Creativepool Editorial
If there's one view we got used to pretty quickly here in the UK, it is a certain PM stepping up to the lectern to give us an important announcement. So naturally it was quite interesting to see none other than Santa take his place for a bit. With...
Posted by: Creativepool Editorial
We've seen so many Christmas ads that by now we are used to all the unboxing, red-dressed gift-bearers and poignant moments that we so deeply link to Christmas. That's why Very and Grey London wanted to do something different. Something focused on...
Posted by: Creativepool Editorial
Admittedly, Tag Collective Arts had their work cut out for themselves back in August. Reuniting all the companies under the Tag umbrella into Tag Collective Arts was no mean feat, especially in the middle of a global outbreak. The business needed to...
Posted by: Antonino Lupo
If we want more tech wizards, more creativity, more diversity, we need to be exciting and fun again. The creative industry used to be the 'best place to work.' Over time, that fun got diluted and the purpose of the whole industry arguably got...
Posted by: Creativepool Editorial
How do you fight Holocaust denial to deliver the truth to young people? How do you crack a fantastic campaign for Netflix's A Series of Unfortunate Events? And just how do you keep your mind fresh and open to an endless stream of new...
Posted by: Creativepool Editorial
Can you smell the flowers blooming, the trees turning green? Can you feel the gentle touch of a summery breeze grazing your cheeks from a window draught? See the sun, calling you from the green park just around the corner? I’m not doing this...
Posted by: Antonino Lupo
Being one of the world's largest creative communities, Creativepool is in a unique position to understand how the creative industry is struggling in self-isolation for the Coronavirus lockdown. We had the power to make a difference by asking about...
Posted by: Creativepool Editorial
Just like comic books and the recent rise of nerd culture, long gone are the days where gaming was seen as something for kids or only limited to games consoles. The normalisation of gaming on various platforms has increased so much that it was only a...
Posted by: SMACK Agency
Grant Hunter was recently promoted to Global Executive Creative Director for iris Worldwide and has been working for the agency from his base in London for 15 years now. A man with creativity in his bones, Grant is an incredibly insightful...
Posted by: Creativepool Editorial
When we heard beer brand Sol was setting up a bar in East London based on the positive effects of the sun, the first thing we asked was why now? “We conducted some research and two thirds of Brits said they don’t get more than an hour of...
Posted by: Ryan Watson