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Leaders

Monday love is contagious at Reed

The UK's largest commercial job board, Reed.co.uk, recently launched its latest advertising campaign, once again based on the character of James Reed, played by comedian and actor, Rufus Jones. The campaign, which officially launched over the weekend...

Posted by: Creativepool Editorial
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Leaders

5 minutes with... James Ramsden of Rufus Leonard

James Ramsden is a Creative Director at Rufus Leonard, an independent creative communications agency with over 25 years experience helping brands succeed in today’s always on world, located in the heart of London’s busy Clerkenwell...

Posted by: Creativepool
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Leaders

Rufus Leonard and The Share Centre make investing easy with new app

The Share Centre, the retail stockbroker, has launched a new app to give people all the support, guidance and information they need to make investing easy. The new app, created by Rufus Leonard, provides information on the top risers and fallers in...

Posted by: Creativepool Editorial
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Leaders

Rufus Leonard picks up Depression Alliance brief

Depression Alliance, the UK’s leading charity for people living with depression, has appointed creative engagement agency, Rufus Leonard, to lead the design and development of its peer-to-peer community platform ‘Friends in Need’....

Posted by: Rufus Leonard
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Leaders

Williams F1 picks Rufus Leonard for digital brief

Legendary British Formula One team Williams F1 has appointed digital agency, Rufus Leonard, to lead its online transformation, creating an entirely new user experience across multiple digital channels. The project covers strategy, UX, design and...

Posted by: Rufus Leonard
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Leaders

Rufus Leonard demystifies pension planning for Scottish Widows

Rufus Leonard, the independent creative agency, is launching this year’s integrated campaign for Scottish Widows, which aims to demystify the pension planning process for consumers. Launching this week to tie in with Pension Awareness Day on 15...

Posted by: Creativepool Editorial
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Leaders

Rufus Leonard mount one final REMAIN campaign

It's finally here. June 23. EU Referendum day. A day that will live in infamy whatever the outcome. The last few months have seen a dramatic escalation in propaganda from both sides. So much so that's it's genuinely difficult to know who to believe....

Posted by: Creativepool Editorial
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Leaders

Rufus Leonard wins gold at Transform Awards

Last night, we were celebrating after winning a Gold Award at Communicate magazine’s Transform Awards. We picked up a lovely gold butterfly trophy for our rebranding work with Bank of Scotland. After the initial decoupling from Halifax which...

Posted by: Rufus Leonard
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Leaders

Agency Cribs Episode 2: Heading to Camden with jones knowles ritchie

In the second sneak peek behind the curtains of adland’s biggest, best and brightest shops, we offer you an insightful look into the day-to-day operations of jones knowles ritchie, an award-winning global design agency based right in the heart...

Posted by: Creativepool
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Leaders

Rebrand roundup: Cocoa Jones, The Big Issue, Azerbaijan and more

Cocoa Jones - Supple Studio​ The new branding for young chocolate product Cocoa Jones has been created by Supple Studio with a colourful theme that brings through the heritage and cultures of its two founders. The luxury confectionary company was...

Posted by: Creativepool Editorial
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Leaders

jones knowles ritchie reinvent iconic ‘Beanz Meanz Heinz’ campaign

Heinz, one of the world’s most popular food brands, has brought its iconic “Beanz Meanz Heinz” slogan to life with an exclusive Selfridges partnership. Created by global brand design agency Jones Knowles Ritchie (JKR) to mark the...

Posted by: Creativepool Editorial
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Inspiration

Happiness in Design with Izzy Lloyd-Jones

It was only yesterday that we told you about the story of Anthony Birland, a 3D modeller who is still happy about his life choices today. Anthony is spending time doing what he loves, following his vocation and his inner voice. A much similar thing...

Posted by: Creativepool Editorial
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Inspiration

#MemberSpotlight on freelance graphic designer Harriet Hamilton-Jones

How did you get into the industry? I knew from when I was around 14 I wanted to be a graphic designer, someone came into my school and did a graphic design class, based on drawing in perspective, after that class I knew that’s what I wanted to...

Posted by: Creativepool Editorial
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Features

5 minutes with... Richard Jones - Executive Creative Director at G2

Tell us what you do for a living and who you work for? Executive Creative Director at G2 What does that involve? Idea curator and cat herder in equal measure. How did you get started in the industry? A kindly uncle showed me how to make money...

Posted by: Creativepool
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Leaders

The Biggest Rebrands & Makeovers of the Week

Rufus Leonard - ODEON ODEON, the European cinema chain, has been given a glamorous brand revamp courtesy of Rufus Leonard, all based around the franchises iconic “O” motif, which the design consultancy have said they have aimed to...

Posted by: Benjamin Hiorns
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Leaders

Epic Awards Roundup

Rufus Leonard sweep the Transform Awards Europe Rufus Leonard picked up a haul of five awards at the Transform Awards Europe last night in a ceremony that recognises and celebrates excellence and innovation in branding. The agency’s total tally...

Posted by: Creativepool Editorial
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Leaders

Top 10 Account Wins of the Week

Frequency 540 - Lincoln Park Zoo Frequency540, an independent digital marketing agency, has been selected by Lincoln Park Zoo as its new agency of record. The zoo sought a strategic partner to optimise their brand to seed awareness and clarify its...

Posted by: Creativepool Editorial
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Leaders

Top 10 Account Wins of the Week

BMB - Tapi BMB has won the advertising business for British flooring chain Tapi Carpets & Floors. BMB scooped the account after a competitive pitch. The pitch was handled directly by the client. BMB will now create a major advertising campaign...

Posted by: Creativepool Editorial
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Leaders

Rebrand Roundup: BBC Bitesize, BrewDog, Scope and more

BBC Bitesize - Rufus Leonard UK public broadcaster the BBC’s online education platform BBC Bitesize has been rebranded by design agency Rufus Leonard. Those in their 30s will remember Bitesize as a series of TV programmes that first aired in...

Posted by: Creativepool Editorial
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Leaders

Rebrand Roundup: From Bertie Bassett to a cheeky Nando's

Bulletproof - Maynards Bassetts Confectionery brands Maynards and Bassetts have been brought together under one identity to form a new more “Adult” candy brand as part of a rebranding strategy by Bulletproof set to roll out next month....

Posted by: Creativepool Editorial
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Industry

Adobe Masterclasses are back: Register now & Make It Flow

The wait is finally over - Adobe’s highly acclaimed Masterclasses return this autumn with a focus on design and illustration. On 23 September, Michael Chaize & Rufus Deuchler show you how to start your design on mobile devices using Creative...

Posted by: Creativepool Editorial
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Inspiration

Impressive mobile and tablet app designs

Digital designs for mobile and tablets that will inspire you to create more user friendly and visually appealing designs. These impressive designs from a selection of our members make up some of our favourite to have landed on Creativepool...

Posted by: Creativepool
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Features

Off and On; The twisting tale of the ITV logo.

by Magnus Shaw. Perhaps surprisingly, there's only been an official ITV logo since 1989. Until then, the network was divided into autonomous regions, each with their own brand. If you're in your thirties or forties you'll remember your own - Thames...

Posted by: Creativepool
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Inspiration

Dogs Trust celebrates "Ground Dog Day" | #BehindTheIdea

“Ground Dog Day” aims to reframe Dogs Trust as a charity that supports owners and their dogs through all stages of life. With the charity receiving an alarming 1,000 calls a week from worried owners who feel like they have no choice but...

Posted by: Creativepool Editorial
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Inspiration

How can I maintain brand relevance during uncertain times?

Evolving your brand to stay relevant, futureproofed and profitable is a key challenge for today’s business leaders. In this article, Carlo D’Alanno, executive creative director at design and technology agency Rufus Leonard, shares three...

Posted by: Creativepool Editorial
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Features

What will happen to Consumer Trust in a post-COVID world?

Remember the Cambridge Analytica breach in 2018? Also known as the greatest scandal in Facebook's history, loud enough to send dear Mark straight to the Supreme Court. It doesn't matter that he was confronted by people who clearly didn't know how...

Posted by: Antonino Lupo

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