Displaying 145 - 180 of 2182 results
Brooklyn-based design agency Team have rebranded nonprofit youth-mentoring program, Empower. The rebrand signals an expansion of the organization’s initial mission, which focused on supporting young women who had experienced mother loss,...
Posted by: Creativepool Editorial
I would never pretend to be the most enthusiastic Halloween fan. I mean, I love a good horror movie and enjoy a good tooth-rotting bar of chocolate as much as the next person but the whole concept has always felt a little contrived to me. However,...
Posted by: Benjamin Hiorns
Indeed, the global matching and hiring platform, recently unveiled its new “The World Can Work Better” brand vision with an international advertising campaign amplifying how better work leads to better lives. The campaign is the first...
Posted by: Creativepool Editorial
Influencer culture is a divisive one: you can love it, or you can hate it, but you can’t ignore it and you can’t deny that it’s inescapable in the current marketing climate. But is this a good thing? Pete Sayburn, marketing expert...
Posted by: Creativepool Editorial
While creativity might be flourishing in healthcare, the true potential of brand as strategic business asset is too often overlooked. James March, Category Director, Health & Wellness explores how we can bridge the brand gap – with Andrew Gardner,...
Posted by: Conran Design Group
Earlier this year, Juicy Couture embarked on a captivating Valentine's Day campaign aimed at rekindling nostalgia among devoted Juicy enthusiasts, while simultaneously attracting new brand followers. Unlike conventional social campaigns that...
Posted by: Creativepool Editorial
B2B brand awareness matters more than ever - and the data backs it up. Brand awareness is the top priority for B2B businesses in 2022[1], not just in the UK, but worldwide[2]. B2B companies have historically always been about leads, sales, and cost...
Posted by: Think Design Manchester Ltd
Politics is a dirty business, particularly when bloodshed is involved. The atrocities currently raging in Israel and Gaza are beyond comprehension for many of us in the western world and, while our first instinct might be to send aid and...
Posted by: Benjamin Hiorns
Keith Foggan, founder of creative social agency System, shares his thoughts on the rise of surrealist marketing. What drives these campaigns? Is it simply fitting for this era of escapism, or does it speak to a larger issue that brands are struggling...
Posted by: Creativepool Editorial
Dr Rebecca Rose Stanton, author of ‘The Disneyfication of Animals’ and a Fellow of the Oxford Centre for Animal Ethics, discusses the vilification and celebration of cats in the media and asks why so many of these cats are very...
Posted by: Creativepool Editorial
Nick Sadeghian, Campaign Director at Ingenuity, shares his perspective on AI and how, despite being riddled with ethical complications, it can be a truly wonderful tool that gives the creative power back to the people. If it’s used properly, of...
Posted by: Creativepool Editorial
Social media has changed the way we live. That might sound like grandstanding for a second, but if you truly take some time to step back and analyse the incestuous way Facebook, Instagram and TikTok have managed to wean their ways into our shared...
Posted by: Benjamin Hiorns
Creative agency SEA is pleased to announce that it has collaborated with Rathbones Group Plc (Rathbones), the wealth management group, to execute the next phase of Rathbones’ brand evolution. Embracing a blend of timeless heritage and...
Posted by: Creativepool Editorial
This year, Creativepool celebrated 10 years of creative excellence with the eighth edition of the Creativepool Annual and handed out over 250 prizes at a lavish Annual Launch Party in the centre of London. Without the individuals, however, the...
Posted by: Benjamin Hiorns
When we think of Hollywood directors, we often envision them immersed in the world of film from the get-go. Directors like Quentin Tarantino and Christopher Nolan appear to have been born to entertain us with epic movies that push the boundaries of...
Posted by: Benjamin Hiorns
Advertising is host to a burnout epidemic. From the outside, the industry is portrayed as a glamorous home for creatives to turn their skills into a career. But, in reality, newcomers find themselves pouring long hours into menial tasks that no one...
Posted by: Creativepool Editorial
7th September 2022 - This year, Creativepool is celebrating 10 years of creative excellence with the eighth edition of the Creativepool Annual. And what a decade it’s been! The Creativepool Annual 2023 winners represent the cream of the crop...
Posted by: Creativepool
For a very special company spotlight feature this week, we sat down with Bickerstaff CEO Veronika Selega, Creative Director Ilia Anufrienko and Senior Copywriter Andrii Bezliudnyi to discuss the challenges of working in war time and how creativity...
Posted by: Creativepool Editorial
On average, an adult spends approximately 132 hours per year looking at menus online before deciding what to eat, resulting in indecision that often leads to making the wrong choice. According to a recent study, the conscious mind can only process...
Posted by: Creativepool Editorial
This week, we caught up with Mark Baxter, Founder at Baggi, to discuss his young agency’s beginnings and optimistic future. How was your company born and where are you based? BAGGI were born in the middle of lockdown. It felt like the right...
Posted by: Creativepool Editorial
The Official Charts Company - the producers of the UK’s Official Singles Chart as heard on BBC Radio 1 - is unveiling a new brand identity and consumer digital platform, where brands will be able to connect safely with an engaged and loyal...
Posted by: Creativepool Editorial
How did you get into the industry? I’ve been drawing since I was 4. I love drawing, coming up with new ideas and solving problems. I always knew I was going to go into something creative. By the time I was 13 my art teacher at secondary...
Posted by: Creativepool Editorial
Businesses fade, brands endure; author Andréa Albright argues that while businesses may fade into obscurity, brands possess the remarkable ability to endure indefinitely. This compelling premise challenges the traditional mindset surrounding...
Posted by: Creativepool Editorial
WHO (should be developing my brand guidelines)? **Unlock the power of perception with an experienced design team** Whether internal or external, a design team with experience will have the best understanding of how your business should be...
Posted by: Think Design Manchester Ltd
SphereTrax CEO Sefi Carmel on AI and diversity in music licensing for production and how technology is helping more diverse musical voices to find a footing in the creative industries. It’s exciting to see that the last decade has ushered in a...
Posted by: Creativepool Editorial
The approach to collaborating with one of the biggest brands in the world by Ben Langsfeld, Executive Creative Director at BUCK. Not long ago, we were making a homemade sock puppet music video for asthma awareness. Fast forward 10 years, and...
Posted by: Creativepool Editorial
In a world where our homes are filled with smart devices that listen to our every word and our phones have essentially become extensions of ourselves, sleep has been one of the last sanctuaries free from the clutches of advertisers. However, this...
Posted by: Benjamin Hiorns
In today's dynamic digital age, there's no predicting what the next big trend will be, not really. Yes, there are all kinds of analytical minds and algorithms that can make strong educated guesses, but it’s never going to be certain. However,...
Posted by: Benjamin Hiorns
How did you get into the industry? From a tender age, the world of design and illustration beckoned me. My childhood was filled with doodles, sketches, and imaginations that translated onto paper. Pursuing Fine Arts was a natural progression,...
Posted by: Creativepool Editorial
SodaStream, the world's leading sparkling water brand, has launched a new multi-channel media campaign, bringing to life the endless creations consumers can make with their SodaStream sparkling water maker. Under their new tagline ‘If You Can...
Posted by: Creativepool Editorial
Josh Partridge, VP & Head of EMEA at Yahoo Advertising explains why advertisers must raise their digital creative game if they’re to attract customers. Internet nostalgia is a funny thing. We talk about digital transformation as if it’s...
Posted by: Creativepool Editorial
The topic of accessibility has been gaining increasing prominence in the design industry over the last few years, particularly in the wake of the pandemic. However, while the sector appears to be reevaluating the real-world consequences of its...
Posted by: Benjamin Hiorns
This year's World Water Day, VCCP worked with Just a Drop to launch their biggest marketing campaign ever. ‘The Walk To The Well’ is a campaign to raise awareness of how a human’s potential to achieve in life is limited when they...
Posted by: Creativepool Editorial
Tell us a bit about your role! Is there a “typical” day? As Founder, you have tons of different roles, and as the agency has become more established, you zone in on your strengths and weaknesses. My typical day looks at new business, how...
Posted by: Creativepool Editorial
A poor creative never blames his tool but in the same breath, without our tools we probably wouldn’t be of much help to anybody. Having the right tools and equipment is vital when it comes to delivering exceptional work and staying ahead of the...
Posted by: Benjamin Hiorns
Tangerine’s social strategist, Ciaran Howley, takes on Threads and its impact (or lack thereof) on the industry, now it’s been live for a couple of weeks. Weeks on from the roaring success of Meta’s X/Twitter killer Threads’...
Posted by: Creativepool Editorial