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Leaders

It's political correctness gone mental

So, tell me honestly, does that title offend you? It's a serious question - I put it there deliberately. The reason being that, last week, Asda paid £25,000 to mental health charity Mind for advertising what was deemed to be a completely...

Posted by: Ashley Morrison
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Leaders

McCann Manchester's new Haunt (the prize that goes bump in the night)

As prizes go, having your own pub built is quite a nice thing to win. But so it was when McCann Manchester was voted global agency of the year across all of McCann Worldgroup. Having won the award this year, the Manchester-based communications...

Posted by: Ashley Morrison
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Features

The name's Bont. Jace Bunt.

There can be few things more cringey than a big corporation “trying to be yer mate”. (I'm taking the whole dads-dancing-at-weddings thing as read, obviously.) And yet, time and time again, they try to make out that they value me, you and...

Posted by: Ashley Morrison
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Leaders

#hashtags

Hashtags are a funny old thing which seem to have sprouted up from nowhere and now run people's jobs, businesses and even lives. I have been pondering this phenomenon on two occasions in the past week - once when my mother asked me what a hashtag was...

Posted by: Jessica Hazel
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Features

Harmless fun? Violence against women in advertising

Last week saw the much publicised divorce of Nigella Lawson and Charles Saatchi. The first the world at large knew of the situation was following the release of “that photo” - the one where Saatchi was snapped grabbing Lawson by the neck...

Posted by: Ashley Morrison
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Features

High anxiety on the high street. What is the future of retail?

References to the 'high-street' in political and sociological debate have been frequent for well over a decade now. Sadly, mentioning a problem frequently doesn't bring solutions. Many towns are plagued by empty retail units on their central...

Posted by: Magnus Shaw
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Leaders

The Loan Arrangers. Is It High Noon For Wonga And Friends?

At some point, perhaps four years ago, doorstep lending ('The Tallyman', as my grandmother would have termed it) suddenly became terribly old fashioned and parochial. Recession and financial misery inflated the market for non-bank lending at a...

Posted by: Magnus Shaw
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Leaders

Yes we Cannes! What's happening at the festival today?

Have you ever been to Cannes? Not on a cycling holiday, but the festival? No, not the movie festival - the creativity festival, The Lions? Ever been to that? Me neither - but I do find myself reading about it every year; largely because the industry...

Posted by: Magnus Shaw
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Leaders

3D technology - Ford creates a design "CAVE"

There’s nothing we like more than a nice bit of 3D and Virtual Reality. That is, if our trips to the cinema are anything to go by. There was a time not so long ago when watching a film in 3D was a bit of a treat. Now the technology is arguably...

Posted by: Ashley Morrison
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Features

Whatever happened to proper advertising?

Last week I wrote a piece for Creativepool, suggesting the role of the copywriter had become sidelined to the extent that designers were now the 'creatives'. I also wondered whether this wasn't just an attack of paranoia. Well, it wasn't. The column...

Posted by: Magnus Shaw
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Features

Spotlight: Masafumi Inaba, Art Director at Thomas Manns & Company

"I'm a Japanese graphic designer specialized in branding, book design and editorial design. I'm also co-founder of Art Glossary Magazine and a founder of Sakura Front, a Japanese charity project." Masafumi Inaba Art Director Thomas Manss &...

Posted by: Creativepool
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Workshop

How to Beat Bullying at Work

According to a 2010 TUC survey, one third of safety representatives reported bullying at work as a problem. In addition, the Chartered Institute of Personnel & Development reports that bullying, harassment and victimisation are ongoing issues in UK...

Posted by: Source
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Features

Technology makes me boring

By Ashley Morrison Considering that words and the effective use of them takes up pretty much my whole working life, I don’t read enough of them. No, cancel that - I do read enough of them, just not the right ones. Last night, I found a largely...

Posted by: Creativepool
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Inspiration

A lesson from Abraham Zapruder

The most viewed film of all time is Abraham Zapruder’s footage of the assassination of John F. Kennedy. It lasts just 28 seconds and it’s full of technical errors. There are camera shakes, the framing is poor, and the hand held footage is...

Posted by: Creativepool
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Workshop

And the punch line is…

by Ashley Morrison. I love comedy. I love the craft of it. I love how a skilled performer can take you one way, only to throw you in a completely opposite direction - which is the one that gets the bigger laugh. Being a successful stand-up comedian...

Posted by: Creativepool
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Features

Hot to trot. Why we've been waiting a decade for the 3 pony.

By Magnus Shaw I remember when the 3 mobile network was the new kid on the 3G block (will there be a 4 network soon, I wonder?). Keen to make its mark in a crowded marketplace, the brand introduced itself with a rather brave TV campaign. I say...

Posted by: Creativepool
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Inspiration

#Trends. Where OCD meets art - Ursus Wehrli

By Jessica Hazel Ursus Wehrli has an insatiable desire to tidy. Nothing is safe. Given half the chance Ursus will compartmentalise and order everything from a park full of sunbathers to the sky at night. Luckily the art world has a lot of time for...

Posted by: Creativepool
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Features

What did you just call me? The tricky art of naming brands.

By Magnus Shaw Have you used your Tripod today? How about your Mobi? There's a very good chance you have, but you knew it as your iPhone. It seems the obvious name for Apple's mobile handset doesn't it? After all, they already the iPod and its...

Posted by: Creativepool
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Features

Something for nothing

by Ashley Morrison. I never thought I’d say it, but I have some sympathy with guests on the Jeremy Kyle Show. Not that I sit around watching daytime TV all day, of course. Well, apart from a triple-bill of Frasier to get me going in the...

Posted by: Creativepool
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Leaders

Visual Effects and the Oscars. The biggest losers?

by Ashley Morrison. The last thing anyone wanted to see at the Academy Awards ceremony last night was another Kate Winslet or Halle Berry sobbing through an acceptance speech. At least Adele had the good sense to dash off stage before the leak in...

Posted by: Creativepool
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Workshop

Can you hear me at the back? Five tips for better presentations.

Last week I gave a presentation in Lincolnshire. It's been a while since I did this (give a presentation I mean, not visit Lincolnshire) and I realised I might be a little rusty. So the night before, I ran through a few 'golden rules' - just a mental...

Posted by: Creativepool
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Features

Horsing around. How Tesco could turn a crisis into an opportunity.

by Magnus Shaw. If you're going to be rumbled loading beefburgers with something other than beef, try to ensure it's not horse. Oats would be better. Or sweets. But, not cat or hamster - and definitely not horse. As Tesco has discovered, people...

Posted by: Creativepool
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Features

Remember my name. Why aren't there more famous copywriters?

by Magnus Shaw. Almost 2013 and the general appetite for celebrity displays no signs of abating. Not only do we have a voracious interest in those who are famous, but we're carrying an insatiable hunger to be well-known ourselves. Forget...

Posted by: Creativepool
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Features

Paul West - Imagination

What do you actually do? Transform business through creativity! I lead teams of talented creatives, developing unexpected ideas and solutions with a wide range of global brands, from digital design to environments, and experiential design to 360...

Posted by: Creativepool
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Features

5 minutes with... Paul Franklin - Creative Director at Heavenly

"Heavenly is a branding agency established in 2002. We believe in capturing people's imagination with refreshing brand strategy and iconic creative work. We work the world over. From America and Russia to the Middle East and India. With the biggest...

Posted by: Creativepool
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Features

5 Minutes with... Jon Humphreys - The Neighbourhood

Tell us what you do for a living and who you work for? Creative Director and Co-founder of Neighbourhood. How did you get started in the industry? Degree in architecture, decided I didn't want to go into that industry, free-lanced as a graphic...

Posted by: Creativepool
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Features

Spotlight - Mark Gamble - Designer

The key thing is to believe in yourself and your work, and not too lose hope. Most of all, network, network, network! Describe your work in one sentence. It's usually quite clean, fun and colourful. What's the most important thing you've learnt in...

Posted by: Creativepool
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Workshop

Job Description: Photographer

Professional photographers take pictures of people, events, places and objects. Their work can appear anywhere from newspapers and magazines to wedding albums and textbooks. View photography jobs View photography profiles View photography...

Posted by: Creativepool
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Workshop

How to... Create a portfolio that best suits you.

Your portfolio is one of the most important things that need to be considered when thinking about applying for a new job. Us "old schoolers" have all spent countless hours trudging around Soho with our A2 portoflio in tow, ending the day with a...

Posted by: Creativepool
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Features

Happy birthday, SMS!

by Ashly Morrison. Today marks the 20th birthday of SMS (Short Messaging Service), or the 'text', as it's more commonly known. Last year, we in the UK sent 39.7 billion of them. In a country of roughly 62 million people, that's a pretty...

Posted by: Creativepool
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Features

Is necessity really the mother of invention?

by Ashley Morrison. I wouldn't say I'm a gadget freak by any stretch of the imagination, but I do like some techie stuff that usefully enhances my life while being fun to play with. I spent an inordinate amount of time choosing my latest mobile - a...

Posted by: Creativepool
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Features

Out of sight. What became of the virtual office?

by Magnus Shaw. Working in an ad agency in Fleet Street in 1995, I was called into a first-floor office to be shown something very impressive - an email account. Visually it was quite modest, just some browser windows with names and messages in...

Posted by: Creativepool
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Leaders

Lovie Awards Winners Announced

SoundCloud, VICE, StumbleUpon, Akestam Holst awarded alongside Special Achievement Honourees Stephen Fry and Professor Heinz Gerhäuser & Team, creators of the MP3 file format. On the 16th October the International Academy of Digital Arts and...

Posted by: Creativepool
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Workshop

Opinions - Kindling. What do eBooks mean for writers?

by Magnus Shaw If you read my columns with any regularity, you'll have noticed a little ad in the footer inviting you to buy "ADVICE" - a collection of my writing on advertising (it's very good, by the way). Those kind enough to have clicked through...

Posted by: Creativepool

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