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Leaders

Digital Innovation Agency of the Year 2013: SapientNitro

Published 18/12/2013 by Campaign Magazine In a year when the importance of crea­tivity and innovation in digital rose further, SapientNitro stood ahead of its peers. And SapientNitro’s creativity extends to trying to make the world a...

Posted by: Publicis Sapient
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Inspiration

The Flying Spaghetti Monster and the nature of belief

In the UK, we have the odd instance of a fringe school pressing for the right to teach archaic or arcane ideas to children. This is usually the desire to include creationism, or other religious notions, in their science classes. In the USA it's a...

Posted by: Magnus Shaw
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Leaders

Mother claim 'Most Creative Radio Ad' for their Boots Christmas spot

The 'Radio Advertising Bureau' has recently announced the results of their 'RadioGauge' from the latter half of 2013. The RAB's bespoke tool tests campaigns throughout the year against 11 statements which match the 5 'creative Ls' which are...

Posted by: Benjamin Hiorns
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Leaders

Prince Harry's Invictus Games branded by Lambie-Nairn

A sporting event for sick, injured and wounded servicemen and women was recently announced by HRH Prince Harry, himself a serviceman who took the title of the 'Invictus Games' from the famous William Ernest Henley poem of the same name, which...

Posted by: Benjamin Hiorns
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Leaders

JWT London handed the digital reigns by Rowntree's

Leading advertising agency JTW London has recently been named as the agency responsible for all digital business (marketing, social media and more) for confectionary brand Rowntree's. The partnership will commence in earnest this coming spring. The...

Posted by: Benjamin Hiorns
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Leaders

Getting the message. Was WhatsApp really worth $19billion?

'Merry Christmas' - that's how it began. On 3 December 1992, Neil Papworth from Sema Group, used his PC to send this written seasonal greeting to the phone of a Vodaphone executive. By 2010, 6.1 trillion SMS text messages were sent annually. That is...

Posted by: Magnus Shaw
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Leaders

Peter Pilotto - winner of the BFC Vogue/ Designer Fashion Fund

British fashion designer Peter Pilotto has just been announced as being the next big thing in fashion by the prestigious BFC/Vogue Designer Fashion Fund. Already adored by celebrities such as Cara Delevingne, Miranda Kerr and Beyonce and well-known...

Posted by: Jessica Hazel
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Leaders

Teenage Cancer Trust: Say hello to our new interns

In 2013 we did some work with the Teenage Cancer Trust, running marathons, wearing silly outfits and raising funds where we could; but this year we’re taking on two new remote interns, Matt and Pete. Matt and Pete are currently undergoing...

Posted by: Bray Leino
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Leaders

Hive mind. How are British Gas getting on with their new brand?

The post-Christmas advertising landscape is a rum old scene. The big retailers have withdrawn - some to lick their wounds, others to bathe in glory and ass's milk. This leaves the field pretty clear for other, less seasonal outfits, to pitch their...

Posted by: Magnus Shaw
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Leaders

London Collections: Men

You may have noticed an increase in the number of sharply-dressed gentlemen wandering the gloomy streets of London this week, the reason for this is not a showcase of an expertly chosen Christmas gifts but the 4th season of London Collections: Men...

Posted by: Jessica Hazel
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Leaders

Very telly. The best of 2014's new TV shows.

As the Christmas schedule proved, telly in 2013 was a very hit and miss affair. On the one hand, we had the hilarious glory of 'Gogglebox'; on the other, the clunky scripts of Matt Smith's last days in 'Doctor Who'. Still, we're a week into a new...

Posted by: Magnus Shaw
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Workshop

Compromised. The joy of having your gmail hacked.

When you’re self-employed there’s little that can upset the equilibrium quite as much as someone from Timbuktu taking over your email account. Last week this happened to me and let me tell you, it is damned annoying. In fact in the...

Posted by: Creativepool
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Features

"That ad campaign cost too much." No **** Sherlock.

When I blogged about the John Lewis Christmas ad a few weeks ago - the one featuring the hare and the bear…and the despair of the rather wet Lily Allen cover of Keane’s ‘Somewhere Only We Know’ - a lot of people balked at the...

Posted by: Ashley Morrison
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Leaders

Festive Jumpers Galore

We're in the festive spirit of things and it looks like we're not on our own! Some of our favourite recruiter clients have been enjoying festive moments from Secret Santas, Office Parties to Christmas Jumper Days. Here's some tweets that helped us...

Posted by: Creativepool
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Leaders

Window wars. Who is winning the Christmas battle of Oxford Street?

Christmas is rather a competitive activity, isn't it? From those rather ghastly households attempting to out-decorate their neighbours by festooning their brickwork with flashing reindeer, to the restaurants fighting to see who can charge the most...

Posted by: Magnus Shaw
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Inspiration

A Fashion Galore! - Welcome to the wonderful world of Isabella Blow.

Somerset House is currently showing an exhibition about the extraordinary life of Isabella Blow, a woman who performed a striptease at Andy Warhol's funeral to the live music of the Velvet Underground, not to draw attention to herself, but because...

Posted by: Jessica Hazel
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Leaders

It's a wrap. Introducing this year's best Christmas campaign.

Understandably there's been quite some fuss about the John Lewis 'Hare and Bear' Yuletide spot. Not only is it high profile and eye-catching, but the cartoon alone cost somewhere in the region of £7m. With that sort of investment, you 'd hope it...

Posted by: Magnus Shaw
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Leaders

Merry Christmas to our Poolers

A short animation to say Merry Christmas and thanks for your support in what has been a big year of changes for us at Creativepool. Merry Christmas everyone! Thanks to Darren Thompson for helping us create our festive greeting.

Posted by: Creativepool
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Leaders

That other social network. The rise of Google Plus.

So, you think you know your social media? What's the biggest social network in the world, then? Right, Facebook. Even my Auntie Janet knows it's Facebook - and I don't have an Auntie Janet. Okay, which social network is the second biggest? Twitter,...

Posted by: Magnus Shaw
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Inspiration

Favourite Christmas ads of 2013.

Christmas is here again, and the advertising has certainly stepped it up a notch. We are seeing many big brands producing more Christmas related advertising to help with your festive season. Some of which pull the heart strings, such as the John...

Posted by: Creativepool
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Features

Top 10 Worst Christmas Hits

Not that I have anything against festive cheer, but for some reason, this sometimes means that good taste seems to vanish completely, and this could not be more true when it comes to Christmas songs. With videos featuring a load of scouse wigs and...

Posted by: Creativepool
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Leaders

British Fashion Awards 2013 - the winners and the outfits.

Monday night saw the glitterati of the fashion world descend on the London Coliseum for the annual British Fashion Awards in a lavish ceremony peppered with humour from dashing host Jack Whitehall. The ceremony has become infamous for the highly...

Posted by: Jessica Hazel
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Features

Christmas Borebles

Creative agency Sane & Able have designed a set of Christmas Cards to keep in the Festive spirit. And what better way than paying homage to those lovely celebrities thats wit and passion for life will add a little festive cheer to anyone’s...

Posted by: Sane & Able
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Features

Meet the Design Director, Robin Fisher of Nerv

What's the story behind you joining Nerv? I’ve been part of Nerv since the very early days (10 years now). I first met Cynan (Nerv’s founder) when we were both working for a UK based PC manufacturer back in the early 2000s. We were both...

Posted by:
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Leaders

Hey, sugar. Is John Lewis' Christmas ad too treacly?

Could they have been the most expensive two minutes in advertising history? Well, if they weren’t, they certainly weren’t far off. Last Saturday during X Factor - and therefore requiring the sign-off from pop mogul Simon Cowell himself -...

Posted by: Ashley Morrison
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Inspiration

Apple Gift Catalogue 1983

I always thought Apple was an electronic company. According to 1983 however, it was more! Apple actually still sell branded merchandise from their own company store. But before Steve Jobs returned you could by any old item from their own mail order...

Posted by: Creativepool
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Inspiration

Split Face Portraits of Relatives

Ulric Collette is a self-taught photographer from Quebec, Canada. He studied art and graphic design at school and currently works as an art director for Collette, an advertising studio in Quebec City. In his series entitled, Genetic Portraits, Ulric...

Posted by: Creativepool
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Inspiration

Nothing to fear. Why horror movies matter.

The most successful film in UK cinemas this week is 'Insidious 2'. Having seen the first 'Insidious' instalment just a couple of weeks ago, I don't think I'll bother with chapter two. The best horror movies are akin to long road trips through foreign...

Posted by: Magnus Shaw
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Leaders

Why your brand or marketing agency should be using Vine

In the world of the marketing agency, 2013 won't just be the year of the Snake. It'll be the year the number of mobile devices exceeds the human population. I'm knocking at your proverbial door to spread the word of Vine. Have you heard about the...

Posted by: FindGood

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