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Leaders

Enter the cardboard art studio

Acclaimed artist Tom Burckhardt is certainly no stranger to the concept of making something out of nothing. In his paintings, a selection of which will be on display at a solo show taking place at the Tibor De Nagy Gallery in New York later this...

Posted by: Creativepool Editorial
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Leaders

Ogilvy CommonHealth find fame in the future

Two Ogilvy CommonHealth mainstays were inducted into the Medical Advertising Hall of Fame's Future Famers Program at an awards dinner held at the Pierre Hotel in New York on tuesday night (February 3). Account executive Lisa Gelbman, and content...

Posted by: Creativepool Editorial
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Leaders

Lego X is 3D printing in reverse

When I say the word “Lego,” chances are that your mind is immediately drawn to either one of two things; last year's surprisingly wonderful “Lego Movie” (still not forgiven that Oscar snub) or a childhood spent idly placing...

Posted by: Benjamin Hiorns
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Leaders

BBC headquarters gains new identity

The former iconic BBC headquarters in London's White City are set to be transformed into a mixed-use development, which will comprise a new Soho House club and a hotel, as well as 950 luxury apartments and numerous offices, shops and restaurants. The...

Posted by: Creativepool Editorial
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Workshop

Training courses: just a day of your life that you won't get back?

It's Monday morning. Email hell beckons. I've got my Creativepool blog to write but I do also need to try and whittle down the daily glut of Groupons, StumbleUpons, Voucherclouds, More Groupons, and LinkedIn's “congratulate Billy-Bob on his new...

Posted by: Ashley Morrison
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Leaders

Neri&Hu's unsettling home of the future

Neri&Hu, the Chinese design studio that specialises in contemporary architecture and interior design that “Challenges the accepted values of society,” has installed what it calls its vision for the “Home of the Future” at the...

Posted by: Creativepool Editorial
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Leaders

UK Creative Industries hit record high!

According to new figures recently published by the UK's Department for Culture Media & Sport (DCMS), the UK's creative sectors (which encompasses everything from film, tv and music to advertising and design) were worth £76.9 billion a year to...

Posted by: Creativepool Editorial
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Leaders

Could you fit a city in a suitcase?

In a stunning new animated short from Jelly London's A+C Studios for the travel management organisation Key Travel, an entire city comes to life inside a suitcase. The work, which was created with design communications agency Stream, aims to...

Posted by: Creativepool Editorial
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Leaders

Who needs an Enigma machine when you've got a tablet?

The GCHQ (Government Communications Headquarters), has launched an app teaching students about code breaking and encryption. The app, which was launched by the digital security organisation and was designed by students on an industrial year...

Posted by: Creativepool Editorial
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Leaders

Business Roundup

Wieden+Kennedy Bags Tyrrells Wieden+Kennedy London was recently appointed as the creative agency for Tyrrells, the English crisp and snack makers. The agency, which won the business without a competitive pitch, will be leading all creative...

Posted by: Creativepool Editorial
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Leaders

WPP make another 'Swift' purchase

It was announced yesterday that Possible, the WPP-owned digital agency, will be acquiring the Portland, Oregon-based digital shop Swift, furthering WPP's string of recent investments in fast-growing markets and sectors such as mobile and digital....

Posted by: Creativepool Editorial
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Leaders

Rentrak brings home $128mil Kantar deal

Rentrak, the US ratings measurement company, recently completed its acquisition of Kantar Media's US assets in a deal worth around $128 million, $30 million higher than projected back in October, when Rentrak agreed to issue 1.53 million shares of...

Posted by: Creativepool Editorial
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Leaders

The Ivy gets a little sister

The iconic London restaurant, The Ivy, which has seen more celebrity diners than perhaps any other in our nation's capital, is opening a sister restaurant in Covent Garden, featuring interior design work by the acclaimed Martin Brudnizki Design...

Posted by: Creativepool Editorial
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Leaders

World Rugby gets a much needed facelift

This year's International Rugby Board World Rugby Conference and Exhibition (that's a mouthful) concluded with the first official unveiling of the new logo and look of the board's freshly named “World Rubgy” group. The rebranding process...

Posted by: Creativepool Editorial
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Leaders

Razorfish acquires one of the coolest offices ever

It was announced yesterday that select Nurun offices will be joining Razorfish Global, the new Publicis Groupe network ran by Razorfish and Rosetta. The move arrives following the announcement of the Publicis Groupe's recent acquisition of the global...

Posted by: Creativepool Editorial
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Inspiration

10 Facts: How to create a successful brand

“Whether you’re a business looking for more success or tasked with developing brands, having a clear focus will save you time, money and tears.” The team at TEN Creative has designed a handy infographic and guide to share. 1....

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Leaders

X marks the spot for Motorola and DigitasLBi

The Publicis Groupe owned global marketing and technology company DigitasLBi, has recently been named in the Media Plan of the Year competition, with their work for the Motorola Moto X smartphone earning them pride of place in the “Campaign...

Posted by: Benjamin Hiorns
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Leaders

McDonald's preach lovin' over hatin'

McDonald's are thought to be switching up the ubiquitous “I'm Lovin' It” theme, which has been the cornerstone of their marketing strategy since 2003. The new twist on the 11-year-old theme is thought to be the equation “Lovin' >...

Posted by: Benjamin Hiorns
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Leaders

Spitalfields, these London pranksters are trolling your lunchbreak

In the latest “Go Fun Yourself” online film by Saatchi & Saatchi London for Toyota's Aygo, a group of four musical comedians make up humorous songs about passers by neat Spitalfields Market in East London. In the clip, which can be viewed...

Posted by: Benjamin Hiorns
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Leaders

Interactive video ads are going mobile

Recently, Channel 4 Sales partnered with Innovid to launch a selection of interactive video ads (or iVODs) for its 4oD (4 On Demand) apps on iOS mobiles and tablets, becoming the first broadcaster to do so. This means that from this point onwards,...

Posted by: Benjamin Hiorns
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Leaders

Why the news is always bad.

Earlier this year, Jeremy Paxman suggested some editions of Newsnight should simply inform the viewing audience there was nothing much to talk about, before rolling the closing credits. Knowing Paxo, he was probably just being provocative, or even...

Posted by: Magnus Shaw
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Leaders

What does working with John Hurt have to do with copywriting?

John Hurt, Sir Neville Marriner and I walked into a bar... No, that isn't the opening of a joke; it actually happened on Saturday. (Yes, it really did.) Luckily, there was no rerun of any alien-bursting-out-of-the-stomach scene. Always a bonus. So,...

Posted by: Ashley Morrison
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Leaders

Subaru launch a new American TV Ad Campaign for the 2015 Subaru Legacy

Subaru of America recently debuted its new advertising campaign for the 2015 Subaru Legacy, the Japanese car manufacturer's new mid-size sedan. The campaign aims to position the car as a smarter alternative to 'mainstream' choices with three national...

Posted by: Benjamin Hiorns
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Leaders

Former M&C Saatchi CEO moves to MDC Media Partners agency, Assembly

Assembly announced yesterday that former M&C Saatchi CEO, Jeff Brooks, had joined them as the agency's chief commercial officer. The move, effective immediately, will see Brooks leading the forward-thinking, New York-based scaled media agency's...

Posted by: Benjamin Hiorns
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Leaders

Christopher Graves, Ogilvy PR's Global CEO, bags another Atticus Award

Christopher Graves, the CEO of Ogilvy PR Global, has bagged the WPP Atticus Award for Public Relations and Public Affairs, his third Atticus Award, including the Atticus Grand Prix he won in 2012 for original published thinking in branding and...

Posted by: Benjamin Hiorns
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Leaders

Is the 'New Age' just marketing gone bad?

Spaghetti hoops, luxury cars, whisky, compact discs, bleach - if you can think of it, somebody has advertised it. And that's fair enough. As long as it's legal, any producer of a service or product has the right to attempt to persuade us to buy it;...

Posted by: Magnus Shaw
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Leaders

L&K Saatchi & Saatchi claim HSBC Premier mandate

It was announced yesterday that L&K Saatchi & Saatchi has been given the communication mandate for the re-launch of HSBC's 'Premier' offering in India. As one would expect given its name, HSBC Premier is a premium financial services product for the...

Posted by: Benjamin Hiorns
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Leaders

Fenella Grey named as UK Managing Director at Porter Novelli

Porter Novelli, one of the leading public relations agencies in the world, named Fenella Grey as managing director of its UK office yesterday in a move which is effective immediately. Grey has 17 years worth of cross-practice agency experience,...

Posted by: Benjamin Hiorns
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Leaders

George Nguyen joins McKinney New York as Managing Director

Last week, George Nguyen departed TBWA\Toronto for pastures new, and it was finally revealed yesterday that he was to move into the same role at McKinney in New York, filling a vacancy left by Alex Van Gestel, who left the agency late last year....

Posted by: Benjamin Hiorns
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Leaders

O.R Radhakrishnan named executive creative director at Enormous Brands

O.R Radhakrishnan has beed scooped by Enormous Brands, the Mumbai, India-based agency, which provides complete marketing and brand solutions to brands. Radhakrishnan joins EB as executive creative director from McCann Mumbai, where he served as...

Posted by: Benjamin Hiorns

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