Leaders
Heavenly/McCann - Alzheimer's Society
The Alzheimer’s Society has been rebranded to “banish ideas of dementia as an older person’s disease” and make the charity accessible to a much wider and younger audience. Consultancy...
Posted by: Creativepool Editorial
Leaders
Amsterdam Worldwide - Mitsubishi
Mitsubishi Motors Corporation (MMC) has selected Amsterdam Worldwide as their lead global brand agency. The Amsterdam-based agency, with additional offices in Berlin and Paris, was engaged last spring in a...
Posted by: Creativepool Editorial
Leaders
Selmore - ASN Bank
Did you ever give any thought to the fact you've never switched banks in your life? I know I haven't. In fact, I've been with the Halifax for almost 20 years and I'm not even sure why. It turns out that I'm not alone according to...
Posted by: Benjamin Hiorns
Leaders
Sparking Brilliance
Spark Brilliance ft. Blaise Matuidi
Wieden+Kennedy Amsterdam unveiled two new campaigns for Nike's “Spark Brilliance” global football positioning recently. The brand's believes that brilliant football is contagious,...
Posted by: Creativepool Editorial
Leaders
Havas London
Havas London has appointed former 101 London Partner & Head of Strategy, Clare Hutchinson, as its new Executive Strategy Director. In this new role, which she starts in November, she will report directly into Havas’ European Group...
Posted by: Creativepool Editorial
Leaders
The&Partnership
The&Partnership has appointed Andre Moreira, formerly a Global Creative Director at Havas, to lead the creative output of its pan-European network for Toyota. Joining as Executive Creative Director - Team Toyota at The&Partnership,...
Posted by: Creativepool Editorial
Leaders
Initiative - Lego
Lego has appointed Initiative as its global media agency after a worldwide review of its planning and buying business. The IPG Mediabrands agency won the account after a competitive pitch and takes over from Dentsu Aegis...
Posted by: Creativepool Editorial
Leaders
Ogilvy & Mather - Coca-Cola
Coca-Cola Great Britain has created its first ever ad made entirely out of its 100% recyclable packaging. “Love Story,” created by Ogilvy and Mather Berlin, tells the story of two bottles who fall in love as...
Posted by: Creativepool Editorial
Leaders
The Leith Agency - Irn Bru Xtra
Musical comedian Brett Domino? Talking Squirrels? Seb Cardinal (of Cardinal Burns) directing? Sounds like the perfect ingredients for a new IRN-BRU commercial. Working through The Leith Agency, Seb stepped behind the...
Posted by: Creativepool Editorial
Leaders
SCPF - TOUS
TOUS, along with SCPF, presents the fifth instalment of the well-known Tender Stories series. A comprehensive communication campaign with the aim of depicting tenderness from a new angle, as well as revealing the new Autumn/Winter 16-17...
Posted by: Creativepool Editorial
Leaders
Wolff Olins - Enel
Wolff Olins has created a bold new brand identity for electricity and gas company Enel, which aims to mimic the idea of moving energy. To convey this message, each letter in the new logo includes a cursor that echoes a light bulb...
Posted by: Creativepool Editorial
Leaders
Work-Order - HuffPost
The Huffington Post has been rebranded as HuffPost in a bid to help the news organisation “become better listeners” and build up trust with its audience. The name change and new logo marks the news site’s...
Posted by: Creativepool Editorial