Displaying 1 - 36 of 9459 results
The Publicis Groupe owned global marketing and technology company DigitasLBi, has recently been named in the Media Plan of the Year competition, with their work for the Motorola Moto X smartphone earning them pride of place in the “Campaign...
Posted by: Benjamin Hiorns
The idea behind an open-plan creative office is pretty solid. Whilst locking ourselves away in solitude and “Just cracking on with it” might be a tried and tested working method for those in less naturally collaborative industries, but as...
Posted by: Benjamin Hiorns
Mindshare, WPP's global media agency network, recently held a media summit with a “Planning for Agility” theme, which brought together the brightest mind's in the industry to discuss integrating paid, owned and earned channels. The...
Posted by: Benjamin Hiorns
We all love biscuits, it can't be denied that a cup of tea wouldn't be the same without them, and there is no brand more synonymous with biscuits than McVitie's. Though McVitie's was first launched almost 200 years ago, the company merged with...
Posted by: Benjamin Hiorns
Facebook has begun the process of moving its 2,800 members of staff into the company's elaborate new office space in Palo Alto, California, which founder Mark Zuckerberg has been designed as the “Largest open floor plan in the world.” The...
Posted by: Creativepool Editorial
Officially stepping off the ropes to join the fight (after no small amount of persuasion and 'egging-on' from all and sundry), Google has announced an aggressive, three-pronged approach to addressing the problem of ad misplacement and brand safety...
Posted by: Benjamin Hiorns
Last week, Instagram’s CEO, Adam Mosseri, announced the global expansion to test the removal of public likes; a move that has been praised for its potential mental health benefits, particularly for young people. However, whilst this has been...
Posted by: Creativepool Editorial
It was announced yesterday that the media planning and buying account of one of the largest retail firms in the country will be changing hands as Marks and Spencer hand their £60 million account to Mindshare, a global media agency owned by Group...
Posted by: Benjamin Hiorns
IPG Media Lab, the creative technology arm of IPG Mediabrands, in partnership with Thinknear, the location-based marketing platform, has announced the results of a quantitative media trial examining how location based audience targeting (LBA)...
Posted by: Creativepool Editorial
Long form, short form, educator content, social media and inclusivity - a trio of industry leaders predict what they expect to be big this year, whilst examining where they come from in the first place. Simon Binns, editor of LAD Bible, Matt...
Posted by: Creativepool Editorial
At the 50th annual International ANDY Awards last week, Leo Burnett Worldwide won big, picking up 10 wins (four Golds, 4 Silvers, and 2 Bronzes) and being named the most awarded network of the year for the fifth consecutive year. This year's ceremony...
Posted by: Benjamin Hiorns
At the 41st annual One Show Awards last Friday night, Ogilvy & Mather was awarded the coveted 'Network of the Year' award. The agency claimed the award thanks to its outstanding work across all disciplines of the advertising world across all areas of...
Posted by: Benjamin Hiorns
Whilst there are hundreds of awards shows held annually in the world of advertisement, very few actually mean something to the wider world. The International Advertising Association's 'Olive Crown' awards however, is the only awards ceremony in Asia...
Posted by: Benjamin Hiorns
As the 61st Cannes Lions Festival of Creativity draws to a close, Ogilvy & Mather head home with top honours, having been named 'Network of the Year' for the third consecutive year. This is the cherry on top of an incredibly successful week of Ogilvy...
Posted by: Benjamin Hiorns
Media Planners in advertising identify the best mix of media channels to deliver an advertising message to a clients' target audience. Using research data, they consider what is going to be most effective within the budget allocated and give the...
Posted by: Creativepool
The Oscars are, whilst almost as large a televisual draw as that 'other' big event in February, largely free from the burden of expectation when it comes to advertising. The fact is that nobody really talks about the ad breaks of the Academy Awards,...
Posted by: Benjamin Hiorns
Social media has become a crucial part of any business’s marketing strategy. It’s an effective way to reach a large audience, build brand awareness, and engage with customers. However, managing social media accounts can be time-consuming...
Posted by: Creativepool Editorial
The Creativepool Annual is all about championing excellence in the creative industries. Now that our stellar lineup of winners for Annual 2021 has been announced, it is time to take a closer look at those companies and professionals who defined...
Posted by: Creativepool Editorial
Google’s dominance as the world’s largest media owner has increased even further according to a new report by ZenithOptimedia, with the gap between the internet tycoon and its nearest competitor widening significantly over the past year. Google...
Posted by: Creativepool Editorial
In the third decade of the 21st century, screens are everywhere and that’s proven quite destructive for traditional print media. Also factor in the world’s shift towards sustainable practices and it would appear as if the age of tangible...
Posted by: Benjamin Hiorns
Interactive media designers create the overall look and feel of a wide range of interactive communication products and often use text, data, graphics, sound, animation and other digital and visual effects. Job Description, Salaries &...
Posted by: Creativepool
Measuring success across an entire customer journey has never been more hotly debated than now. Media expert Matt Nesbitt explains how and why. Navigating a fragmented landscape With the lurking third party cookie deprecation and the eradication of...
Posted by: Creativepool Editorial
Yesterday, (May 13) the winners of the Festival of Media Global Awards 2015 were announced. The FMG Awards, which took place in Rome earlier this week, is arguably the most influential media industry event in the world, so it was quite a coup for the...
Posted by: Creativepool Editorial
In today's digital age, social media plays a crucial role in enabling businesses to engage with customers, enhance brand visibility, and drive sales. As platforms like Facebook, Instagram, Twitter, and LinkedIn continue to evolve, the role of a...
Posted by: Creativepool Editorial
You wouldn’t let an employee loose on your core IT systems without training, so should your media outreach be any different? Amy Stone, Senior Communications Consultant at Hard Numbers discusses her surprise and frustration at how many times...
Posted by: Creativepool Editorial
Ogilvy & Mather own Cannes. Again On the final evening of the Cannes Lions 2015 last week, Ogilvy & Mather was crowned as Network of the Year for the fourth year in a row. Highlights of Ogilvy & Mather's Cannes Lions 2016 included 1 Titanium Lion -...
Posted by: Creativepool Editorial
2022 has been quite a year for social media platforms with the likes of TikTok booming and Twitter facing uncertainty following Elon Musk’s takeover. Hayley Jones, the Head of Social at The PHA Group has shared her thoughts on this year in...
Posted by: Creativepool Editorial
Publicis Media has unveiled new structure and leadership appointments for its organisation, as announced by Steve King, CEO of Publicis Media. Publicis Media’s structure will cover Top 20 markets, organised by three regions and led by Tim...
Posted by: Creativepool Editorial
While much of the online discourse this year has surrounded the rise of AI and its increasing relevance, social media remains the engine that keeps the fires of the internet burning. Of course, AI will shape the future of social media but how and why...
Posted by: Benjamin Hiorns
Another year over, and a new one just begun - almost. As 2016 breathes ever more heavily on the backs of our sweaty necks, we thought it would be useful to furnish you with all the details you need to be a fount of entertaining facts at your local...
Posted by: Magnus Shaw
It's no wonder brands have invested big in the power of social media this year. With the vast majority of consumers stuck at home for long periods of time, online ads and social media were the only touchpoints between them and their target users. We...
Posted by: Creativepool Editorial
Advertising might be only one aspect of the great social media boom, but it's a pretty large one and it's only going to get larger. In fact, by 2017, Mintel, the leading global supplier of consumer, product and media intelligence, has predicted that...
Posted by: Benjamin Hiorns
Claire Lancaster, head of social media at IF Agency, starts the year with her prediction of the key trends that will define the next 12 months in social media, content and influencer marketing. "I expect reach, dialogue and influencers to all reduce...
Posted by: If Agency
MediaCom have been named Global Agency of the Year at the 2015 M&M Global Awards, picking up six prizes, the highest number of any agency. The title was awarded at a ceremony at the Grosvenor House Hotel in London last Thursday night (September 3)...
Posted by: Creativepool Editorial
Global media agency Carat analysed consumer sentiment around the Oscars on social media to determine the ‘audience votes’ ahead of the big announcement made on 26th February, when the underdog “Moonlight” walked away with the Best Picture...
Posted by: Creativepool Editorial
… And breathe! The 2020 US Presidential election is over and former Vice President, Joe Biden, will become US President on January 20th. But what have we learnt from this election? Beyond the value of muting microphones during debates and...
Posted by: Mary Keane Dawson