Displaying 1 - 36 of 9266 results
Activision has teamed up with AKQA to launch a unique bot experience on Facebook Messenger for Call of Duty: Infinite Warfare. Through Messenger, COD fans will be given a guided tour through space; they’ll visit the awesome planetary environments...
Posted by: Creativepool Editorial
Activision, publishers of the perennially popular Call of Duty franchise, have teamed up with AKQA to create a choose-your-own-adventure campaign for Instagram, celebrating the release of “Advanced Warfare,” the latest instalment in the...
Posted by: Benjamin Hiorns
Much like text messages and instant noodles, there was a time when audio logos seemed terribly brave and inventive. Received wisdom tells us Intel were the first to deploy such a thing, when they decreed their name could not be shown or spoken...
Posted by: Magnus Shaw
In what may very well be the ultimate targeted marketing campaign, AKQA spent an entire weekend mounting a calculated assault on one Call of Duty (colloquially known as COD amongst fans and detractors alike) game in order to promote the next game in...
Posted by: Creativepool Editorial
Publicity stunts are far from an explicitly modern phenomenon, but have become more commonplace recently thanks to the immediacy of social media. With brands falling over one another to outdo each other at every step though, is it possible for them...
Posted by: Benjamin Hiorns
The video call has, in recent, post-pandemic times, become a pretty consistent part of the day for millions of us. It’s a strange phenomenon that bridges the gap between the physical meeting and the phone call and, for me at least, figuring out...
Posted by: Benjamin Hiorns
I have so many memories of the person I wanted to be when I finished my studies. Idealisations, that’s what they were. Some of those have come to life over time, others I’m still working on - but barely any of those has remained...
Posted by: Antonino Lupo
Brands are far too quick to jump on the bandwagon when it comes to Pride Month. Sometimes they get it right. Often they get it terribly wrong. As creative professionals and navigators of this industry, we have the responsibility to be the ones...
Posted by: Creativepool Editorial
The short term versus long term argument rumbles on. 2021 is the year where marketers should chase a smart balance of the two for the best outcomes. David Ogilvy famously said, “If it doesn’t sell, it isn’t creative.” But in...
Posted by: Southpaw
Today is a 2 for 1 special. Half video chat. Half portfolio critique. We take the call from aspiring art director Ted Pedro and talk about the job hunt during this unprecedented time mixed with a quick review of his art direction portfolio filled...
Posted by: Kevin Forister
You are a creative young receptionist working for a small advertising agency. And you have a dream. Ever since you were little you’ve had an ardent passion for creativity. You remember playing with your mother with cardboard and colours,...
Posted by: Antonino Lupo
In today's inaugural episode of Call-A-Creative, our questions come to us from Junior Art Director, Cooper Epps, as we discuss feeling like imposters, when you should make your hobby the focus of your career, and striving to improve creatively. This...
Posted by: Kevin Forister
Last Chance to apply to win £5,000, exhibit at designjunction and receive a Rado watch. The Rado Star Prize UK is a unique opportunity for emerging designers who are graduating now, or have recently graduated. Rado is working with...
Posted by: designjunction
In an explicitly bold move that might go down as one of the most worthy rebranding exercises in recent history, Grey London has temporarily renamed itself as Valenstein & Fatt (V&F). The agency was initially named for the colour of the wallpaper in...
Posted by: Creativepool Editorial
If you create amazing work online in Europe, and you’d like to give that work a chance to stand out alongside the best work on the Internet then you should get to know The Lovie Awards. Now in its 7th year, The Lovies is the only awards...
Posted by: The Lovie Awards
Leading conference calling company Powwownow (say that one three times in a row without smiling if you can) is urging workers to take care of business ‘the smart way’ with a punchy campaign encouraging what it calls a “Call and...
Posted by: Creativepool Editorial
We already reported on Elton John: The Cut, the competition giving young filmmakers the chance to create the official music videos for iconic Elton John hits, but this afternoon, the judges line-up and official call for entries was finally announced....
Posted by: Creativepool Editorial
As we enter the final two weeks of the campaign for the presidency of the United States, we’re also hitting the bottom of the barrel with creative agency projects, which have, by and large, been overwhelmingly tilted against Donald Trump. And with...
Posted by: Creativepool Editorial
Annual advertising festival ADFEST is calling on designers, art directors and creative professionals to create a new Lotus trophy, which will be unveiled in the lead up to the festival’s 20th anniversary celebrations in 2017. The festival has...
Posted by: Creativepool Editorial
In a joint statement released yesterday, the global advertising holding groups Publicis and Omnicom officially announced that they had terminated their proposed $35 million merger, following weeks of speculation. The agreement was mutual, and came...
Posted by: Benjamin Hiorns
AKQA is hosting the Future Lions competition for the ninth year in a row, in partnership with the Cannes Lions International Festival of Creativity. The competition (which counts Google amongst its partners) challenges young minds in the creative...
Posted by: Benjamin Hiorns
The 2014 RIBA Norman Foster Travelling Scholarship has launched and is inviting applications from schools of architecture around the world. A £6,000 grant will be awarded to one student by a panel of judges which includes Lord Foster and the...
Posted by: Foster + Partners
Too often at printed.com we see fabulous flyers, leaflets and stickers with killer design and spot-on messaging, but there's something missing no call to action! To give your printed marketing materials a chance to work, it's so important to include...
Posted by: Creativepool
Do you own a website? More to the point, do you own a bespoke domain name? I only ask because the City of London Police's brand new 'Intellectual Property Crime Unit' is hoping to get off to a flying start by attempting seize control of domains they...
Posted by: Magnus Shaw
By Magnus Shaw Have you used your Tripod today? How about your Mobi? There's a very good chance you have, but you knew it as your iPhone. It seems the obvious name for Apple's mobile handset doesn't it? After all, they already the iPod and its...
Posted by: Creativepool
by John Fountain A few weeks back I was asked to do a stint as guest blogger for the writing agency Afia. Seeing as this is a first rate copywriting agency, and seeing as they think a lot about copywriting over there, I took the executive decision...
Posted by: Creativepool
The closest experience to war that most young people have nowadays is through virtual entertainment and video games. Titles such as Call of Duty and Battlefield are constantly topping the charts as some of the game industry's best sellers, and...
Posted by: Creativepool Editorial
When news broke yesterday of Microsoft’s staggering bid to buy Activision Blizzard for a shade over £50 billion, three thoughts immediately ran through my head. Awesome, more games for me to enjoy on Game Pass. Wait a minute, isn’t...
Posted by: Benjamin Hiorns
Games pull their audiences into extraordinary worlds made of fantasy, deeply human stories and epic challenges. As the 'gaming' demographic reaches an ever so broad spectrum of audiences all over the world, gaming brands are finding new ways to...
Posted by: Creativepool Editorial
Just like comic books and the recent rise of nerd culture, long gone are the days where gaming was seen as something for kids or only limited to games consoles. The normalisation of gaming on various platforms has increased so much that it was only a...
Posted by: SMACK Agency
Gaming’s got a strange reputation. It’s not got the respect that film, literature and even television has. However, as an industry its success is staggering. In the UK the gaming market is now worth a record £5.7bn, that’s more...
Posted by: Rob Pratt
Arnold steps down at AMV Rosie Arnold (pictured) is to step down from her role as creative partner at AMV BBDO. Arnold was most recently head of art and creative partner but spent 33 years at BBH, where rose to creative director, prior to joining...
Posted by: Creativepool Editorial
J. Walter Thompson - Legal & General J. Walter Thompson London is inspiring those in their 60s and 70s to move forward with their life ambitions in their first campaign for Legal & General’s Lifetime Mortgage product. The campaign includes a...
Posted by: Creativepool Editorial
CHI&Partners Joining CHI&Partners this week are the talented creative team of Jo Griffin and Tom Dixon, who are coming to the agency after three years at rival London shop WCRS. As the team responsible for the multi-award winning campaign...
Posted by: Creativepool Editorial
BBD Perfect Storm - Stop Hate UK BBD Perfect Storm has launched mistletoe into space as part of “A Non-Nuclear Christmas” - a campaign it’s created for Stop Hate UK, a charity working to challenge all forms of hate crime and...
Posted by: Creativepool Editorial
McCann Manchester - Smyths McCann Manchester has launched a major integrated campaign for Smyths Toys Superstores with the aim of getting every child in the UK & Ireland into a Smyths Toys store in the run-up to Christmas. The campaign, “Snot,...
Posted by: Creativepool Editorial