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Displaying 1 - 36 of 138 results

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Leaders

Happy Halloween! Getting spooky in Shoreditch's Haunted House

Celebrities in London's Shoreditch (Jack The Ripper Territory) recently got scared out of their wits by O2 thanks to a unique haunted house, which VCCP Kin created as part of the brand's “Connected Devices” campaign. Reality TV stars...

Posted by: Benjamin Hiorns
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Leaders

Helen Marten claims 2016 Turner Prize

The winner of the ever controversial Turner Prize was announced yesterday (December 5), with 31-year-old painter and sculptor Helen Marten claiming the 2016 prize. The youngest of the four shortlisted artists, Marten, who graduated from...

Posted by: Benjamin Hiorns
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Leaders

Dame Helen Mirren leads the quest to save our #ManOnTheMoon

Ageing is an inevitable aspect of life that's very rarely covered in advertising unless it's going for an easy laugh (otherwise known as the “Let's just put a granny on a trampoline and call it a day” syndrome). It could be because...

Posted by: Benjamin Hiorns
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Leaders

Helen Brain on setting your own challenges

Fiction or reality, the best leaders are the ones who always pursue knowledge. Ambition is but a piece of the puzzle - without passion and determination, you are unlikely to get anywhere without having a really hard time. And having passion and...

Posted by: Creativepool Editorial
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Workshop

You are designing tomorrow’s rubbish

It was just a few months ago, in February, that the AF&PA (American Forest & Paper Association) released a comprehensive research document in which it surveyed a number of paper mills around the US, offering then some guidelines on how to make more...

Posted by: Antonino Lupo
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Inspiration

A new branding strategy for golf’s oldest championship #BehindTheBrand

The R&A has launched its first significant rebrand for The Open, golf’s original major championship, in eight years with independent consultancy Zag. The rebrand, independent consultancy Zag, coincided with the 151st Open at Royal Liverpool,...

Posted by: Creativepool Editorial
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Leaders

Top Hires of the Week

Pablo Pablo continues to gather momentum with the recruitment of Harriet Knight, from Ogilvy as Head of Account Management; and Marcus Eley, from Grey as Head of Production. Tim Doust, founding Partner of FCB Inferno, will also join as Non-executive...

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

VML VML has promoted God-is Rivera to the newly created position of Director of Inclusion and Cultural Resonance. Rivera has been a key part of the evolution of VML’s Inclusion & Diversity committee. Being a black woman in the advertising industry...

Posted by: Creativepool Editorial
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Leaders

Cannes Lions Contenders 2018

The Cannes Lions International Festival of Creativity remains a cornerstone event for the advertising industry, even now, in its 65th year. Whilst there are plenty of changes to consider at this year's festival, with Publicis “taking a year...

Posted by: Benjamin Hiorns
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Leaders

Top Hires of the Week

Dare.Win Dare.Win group has announced the promotions of copywriter Fabienne Fiorucci (formerly of Y&R and TBWA\Paris) and art director Damien Foui (formerly of Marcel and TBWA\Paris) to Creative Directors. This dynamic duo, known by their nickname...

Posted by: Creativepool Editorial
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Inspiration

The EPIC untold story behind Fairytale of New York #BehindTheIdea

Over Christmas last year, Irish independent creative agency The Public House launched their ampaign for EPIC The Irish Emigration Museum featuring a choir of NYPD veterans, correcting a musical myth at the heart of The Pogues’ classic Fairytale...

Posted by: Creativepool Editorial
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Inspiration

Giving Optimus Prime a day off from saving the universe | #BehindTheIdea

While the later, Mark Whalberg fronted Michael Bay films might have started to sour the public’s relationship with the Transformers, their lasting widespread appeal can’t be denied, particularly among the millennials who grew up with...

Posted by: Creativepool Editorial
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Leaders

The 2018 FIFA World Cup in Advertising

With the 2018​ FIFA World Cup kicking off this very afternoon, we've scoured the internet to bring you the best ads, campaigns, brand activations and more that have sprung up in the last few weeks in honour of the tournament known to those who...

Posted by: Creativepool Editorial
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Leaders

Super Bowl Ads 2018

Whilst traditional TV advertising has long been superseded by digital as the most relevant and important medium for marketers and agencies alike, adland always resets itself for one night in February. One night where ad spend is at an annual high and...

Posted by: Creativepool Editorial
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Leaders

Leo Burnett wave goodbye to the Big Apple

Leo Burnett has announced that it will be closing it's New York office after only four years in operation. The office opened in February 2011, and until recently held a staff roster including CCO Jay Benjamin who left in April for Saatchi & Saatchi...

Posted by: Benjamin Hiorns
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Inspiration

Three ways that brands can move from social pariah to social star

Brands have forgotten what being ‘social’ actually means and need to put more effort into ‘working the room’ on social media, says Rena Varsani, head of copy. Bear with me for a moment while I ask a patronising question: can...

Posted by: Rufus Leonard
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Workshop

Opinions - Do you have to be nuts to be a creative genius?

by John Fountain A long, long time ago, in a galaxy far, far away, I was employed as a junior copywriter. Salary 4.5K. 1-month holiday a year. 1½ hours for lunch. I was not the only junior in the creative dept mind. There were three others and...

Posted by: Creativepool
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Leaders

TBWA acquire majority stake in Lucky Generals

TBWA Worldwide, an advertising agency collective and an Omnicom Group company, has announced the acquisition of a majority stake in leading independent UK creative agency Lucky Generals. Lucky Generals' founders, Helen Calcraft, Andy Nairn and Danny...

Posted by: Creativepool Editorial
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Leaders

Top 5 Ads of the Week

Wieden+Kennedy - Chrysler American-est As a big fan of both The West Wing and independence Day, I couldn't help but be drawn to the concept of this campaign by Wieden+Kennedy Portland for Chrysler and their parent company FCA Global. “Premium...

Posted by: Benjamin Hiorns
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Leaders

Top 10 Hires of the Week

Digitas LBi DigitasLBi, has announced Alvaro Cabrera as chief strategy officer for North America. In his new role, Alvaro will report to Tony Weisman, CEO of DigitasLBi North America. As CSO, Alvaro will work closely with CCO Ronald Ng, and global...

Posted by: Creativepool Editorial
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Leaders

Awards Roundup

Effie Awards Ogilvy & Mather was recognised with top accolades this week as both O&M North America and the New York office were recognised as the most effective individual office and agency network of the year in their respective categories at the...

Posted by: Creativepool Editorial
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Leaders

Cannes Lions 2017: Top Speaking Sessions at the Palais

Whilst it's the awards and the general glamour of Cannes that might dominate headlines, the real heart of Cannes Lions lies in the festival's celebrated speaking sessions. Championing the sharing of ideas and the betterment of the creative...

Posted by: Creativepool Editorial
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Industry

The importance of curating AI generated content

In an era of pervasive machine learning, Generative AI has captured public fascination with accessible tools like Stable Diffusion and Chat GPT, enabling users to effortlessly craft realistic creative content. However, these tools can also...

Posted by: Benjamin Hiorns
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Leaders

Top 10 most exciting copywriters on Creativepool

The written word is a funny thing. It’s something `almost all of us have a basic understanding of and use every day to reply to emails, forward distracting memes to our co-workers and message our significant others about dinner. But how often...

Posted by: Creativepool Editorial
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Inspiration

A world without freelancers?

Like many UK animation studios, we’re an SME. We deliberately keep the team small and specialised. It has downfalls of course, capacity and scheduling can be one thing. However the biggest positive is using freelancers. Below are a few reasons...

Posted by: Mighty Giant
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Inspiration

Meet 10 Female Directors Helping Close the Gender Gap in Adland

It’s no secret that female creatives have been overlooked, under employed and under utilised in the film, music, and media industries for decades. Even with the onslaught of rising female creators and content being driven towards the female...

Posted by: Bopper
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Features

Why don't most agencies self-advertise?

”No donkey chases the carrot forever. He catches on. And quits.” If you remember this line, you either love the advertising industry and have read up on its history, or you are part of a very select demographic, lucky enough to have seen...

Posted by: Antonino Lupo
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Leaders

Brands, it's time to address the UK's widening inequality gap

The UK's inequality gap is widening. With COVID-19 bringing upon us one of the worst financial crises in centuries, a country which already had a problematic inequality gap was only able to get worse. It is just normal that, in these circumstances,...

Posted by: Creativepool Editorial
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Leaders

Top Hires of the Week

Sonic Union NYC-based audio studio Sonic Union announces the addition of composer/experiential sound designer/mixer Rob Ballingall. Working out of both its Bryant Park and Union Square locations, Rob offers his talents in music and audio post, with...

Posted by: Creativepool Editorial

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