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Inside the life of a NBC News Producer – #MemberSpotlight

From Tokyo to London and a career in journalism, you can tell that Simeon Paterson has travelled far and wide. Perhaps that's even where his passion for journalism comes from - and we wouldn't be surprised. Journalism is an art, and it can be a...

Posted by: Creativepool Editorial
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Leaders

The refugee crisis story on NBC news

The Londoner was working in central Afghanistan when he stepped on a landmine and lost both legs and an arm five years ago. He has endured more than 30 operations since then. "I understand what it is to suffer from war," the 44-year-old said as he...

Posted by: Giles Duley
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Leaders

'King of Highwire' challenges the King of the Ad-World

Nik Wallenda, the man they call “The King of the Highwire” is about to attempt his most audacious tightrope walk yet; traversing the Chicago skyline. He will also be walking a portion of the rope wearing a blindfold, leaving his...

Posted by: Benjamin Hiorns
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Leaders

RKCR/Y&R unveil new “Back to School” TV ads for M&S

M&S uploaded three new “Back to School” TV spots to its Facebook Twitter and YouTube channels yesterday, as well as an exclusive online video called “Both Getting Picked”. The ads form part of a campaign, which will focus on...

Posted by: Benjamin Hiorns
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Features

News to me - What does the news really need to look like anyway?

In ‘hold the front page’ news, the pundits on BBC Radio 4 offered that the race to choose this country’s next leader might well be decided by an electorate whose primary source of news - and so opinion - is still newspapers. That...

Posted by: Richard
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Leaders

Why the news is always bad.

Earlier this year, Jeremy Paxman suggested some editions of Newsnight should simply inform the viewing audience there was nothing much to talk about, before rolling the closing credits. Knowing Paxo, he was probably just being provocative, or even...

Posted by: Magnus Shaw
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Leaders

Apple bites into TV, gaming and news subscription space

Global tech giant Apple has announced further plans for its original video subscription service that will launch later this year along with details of a new gaming platform and news media service. Screen time Apple TV+ will give users access to...

Posted by: Creativepool Editorial
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Leaders

Be the first to know with Creativepool Daily News & Inspiration

Find Enlightenment. Each one of us is different, which is why customisation and personalisation have been at the forefront of our minds. Starting on Monday 17th of July, you will be receiving a new innovative weekly email. The Lastest News &...

Posted by: Creativepool
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Workshop

Opinions - Carr trouble. Why bad news needn't be taxing.

by Magnus Shaw Jimmy Carr is recording an episode of the sweary panel show 'Eight Out Of Ten Cats' tonight. A week ago, that news would be no more intriguing than discovering your train has a filthy lavatory. But a week is a long time in a troubled...

Posted by: Creativepool
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Leaders

Tesco and Rothco break pregnancy news on TV for Christmas spot

In the latest phase of and Rothco's Christmas campaign for Tesco Ireland, “Here’s to the Hosts,” the brand broadcasted the biggest surprise yet from Dubliner, Suzin. On Monday this week (November 21), young mum, Suzin, broke the...

Posted by: Creativepool Editorial
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Leaders

Teenagers are bored with Facebook. But why is that such bad news?

MySpace is an astonishing use of new technology, which links people to one another, and allows them to share news, views, photos and comments. It is extraordinarily popular, particularly with younger people, and is growing every day. This makes it...

Posted by: Magnus Shaw
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Leaders

International Women’s Day 2019: News brief

Wunderman launches Fund Female initiative Wunderman UK is launching a new initiative called Fund Female, encouraging its employees to consciously support female-owned businesses. Starting today and running for a week, staff will take up the...

Posted by: Creativepool Editorial
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Leaders

April Fools 2017: The Best Fake News

April Fools Day is an event that's perfect for modern media, given the potential for wide reaching mayhem and confusion. With the world currently a place where the unbelievable and the borderline satirical appears to hit the headlines on a daily...

Posted by: Benjamin Hiorns
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Leaders

Hacker News: 3D Printed Tattoos

French design company Appropriate Audiences have hacked a 3D printer and combined it with a tattooists' needle to create a unique “Tattoo Printer,” which might take a lot of the guesswork (and some would say artistry) out of future visits...

Posted by: Benjamin Hiorns
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Leaders

Top 10 Hires of the Week

Taylor James Taylor James has announced the addition of Jason Guerrero as Creative Director, Marie De Leon as Head of Production, and Jacques Tege as Senior Technical Director. All will be based in New York and will report to Taylor James New York...

Posted by: Creativepool Editorial
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Workshop

Opinions - Brand GB. As seen from USA

by John Fountain I was in the US during the entirety of the Olympic Games. As I wasn't able to secure any tickets to any of the events I couldn't see any particular reason for sticking around. So me and my mob headed in the opposite direction to...

Posted by: Creativepool
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Leaders

Super Bowl Ads 2018

Whilst traditional TV advertising has long been superseded by digital as the most relevant and important medium for marketers and agencies alike, adland always resets itself for one night in February. One night where ad spend is at an annual high and...

Posted by: Creativepool Editorial
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Leaders

Top Hires of the Week

AKQA Resh Sidhu has returned to AKQA as Creative Director. Based at the NYC studio after two years at digital and visual effects company Framestore, Resh will join the AKQA New York Leadership Team. Resh is one of the most respected names in Virtual...

Posted by: Creativepool Editorial
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Leaders

AKQA to revolutionise 'Mobile Experience' at Universal Orlando

AKQA has managed to retain its Audi digital business following a lengthy review process. Audi is also currently looking for a separate agency entirely to handle its social media business, as the company looks to further modernise its marketing...

Posted by: Benjamin Hiorns
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Industry

Annual 2021: who will see your work this year?

Time is ticking! With the standard submissions deadline now out of the way, we are little more than two weeks away from the Annual 2021 final submissions deadline, on Thursday 10th June. The Annual is the Most Distributed creative industry award....

Posted by: Creativepool Editorial
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Industry

Annual 2020: who will see your work this year?

We are exactly one week away from the Annual 2020 final submissions deadline. As you are starting to put the finishing touches on your entries, you might be wondering who will actually see the work you submit. Aside from being scored by our esteemed...

Posted by: Creativepool Editorial
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Why neglect asset delivery? Don’t fall at the last hurdle.

There’s no denying it, the world of print advertising has changed drastically since 46 years ago when Tapestry began. The introduction of the internet and the rise of digital advertising has had a large effect on print media, causing brands and...

Posted by: Tapestry
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Leaders

Top Hires of the Week

VML VML has rebranded its channel activation team to connections to reflect the department’s role as experts in connecting brands to consumers in a contemporary and relevant way. VML’s retail team will become a connections channel,...

Posted by: Creativepool Editorial
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Leaders

Toyota unveil first campaign from new multicultural marketing team

This weekend marked the debut of the first campaign created by Japanese automotive manufacturer Toyota's bespoke, multicultural marketing team, Toyota Total. The first two ads of the campaign, which is called “One Bold Choice Leads to Another"...

Posted by: Benjamin Hiorns
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Inspiration

What makes a bad logo bad (and a good logo good)?

Unlike Naomi Klein, I like logos. In fact, I think everyone should have one. Not just every company every single person. We could do away with those boring, old fashioned signatures and photos and just stick our personalised logo on things like...

Posted by: Creativepool
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Leaders

Podcasting to be reimagined at 2015 Cannes Lions

This June, at the 2015 Cannes Lions International Festival of Creativity, McKinney chief creative officer Jonathan Cude will be joining the team behind the popular “Serial” podcast to talk about their serialised, real-time investigative...

Posted by: Creativepool Editorial

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