Displaying 2017 - 2052 of 2184 results
The launch of a pioneering clothing brand &Sons invites members of the creative community to pledge for their style via a Kickstarter campaign calling on those within the creative industries to back a hardwearing, timeless and expertly crafted...
Posted by: Creativepool Editorial
Gaming is no longer the solitary pursuit of children, perpetual loners and hairy palmed basement dwellers. In fact, it's become such an accepted mainstream hobby that the gaming industry is now worth more and generates more income than the film and...
Posted by: Benjamin Hiorns
A mixtape was a classic device used by well-meaning but ultimately lazy music fans who wanted to express their own individuality through songs written by other people. The idea was simple, but it was popular for a reason, as it allowed even those...
Posted by: Benjamin Hiorns
Studio Science - Octiv Studio Science, a leading design and innovation consultancy, has designed a comprehensive rebranding and repositioning initiative for Octiv, a sales productivity solutions platform formerly known as Tinderbox. The Octiv...
Posted by: Creativepool Editorial
McCann Worldgroup - Alzheimer's Society Following a competitive pitch process, Alzheimer’s Society has appointed McCann Worldgroup for a fully integrated scope of work, with the objective to build the society’s brand and increase...
Posted by: Creativepool Editorial
So as we continue to tell our clients that they need to be agile to thrive, what exactly are agencies doing to build in agility into their own businesses? Is the industry keeping up or is it at risk of falling behind and becoming irrelevant to...
Posted by: Daniele Fiandaca
Pentagram - Mastercard The Mastercard logo is arguably one of the most recognisable emblems worldwide, but for the first time in 20 years, Mastercard has thrown caution to the wind by undergoing a thorough rebrand, completed by Pentagram partners...
Posted by: Benjamin Hiorns
Whilst you might all be more than a little sick at this point of hearing about how the Brexit has monumentally screwed us all over, one area we have yet to really touch on is the design industry, which has been thrown into genuine crisis in recent...
Posted by: Creativepool Editorial
I was honoured to be asked to share a stage with a rather fabulous line-up: Tamara Ingram, CEO Worldwide, J Walter Thompson, Lauren Connolly, EVP, Executive Creative Director, BBDO New York, Nancy Hill, President and CEO, 4A’s, Kate Stanners,...
Posted by: Becky
If you're even remotely interested in the wonderful world of Pokémon (and why wouldn't you be?) then you're probably aware of the mega-hyped Pokémon Go smartphone game, which essentially uses AR technology to allow fans to catch...
Posted by: Benjamin Hiorns
After the horror and dismay of the Orlando nightclub shootings on June 12 2016, LGBTQ communities around the world needed a show of strength and solidarity in the face of unmeritable evil. A key role in this recovery fell on London. Pride in London...
Posted by: Kate Lewin
Copenhagen creates the Breathalyzela Over the last decade or so, the monumentally annoying Vuvuzela has become an icon of football fandom. Now for the UEFA Euros, Carlsberg is bringing back the hated horn for a good cause. To help fans celebrate...
Posted by: Creativepool Editorial
This July, 30 year old artist Scarlett Raven will be unveiling her ambitious, groundbreaking visual arts experience, The Danger Tree, in London. Scarlett is the first oil painter to work in the exciting world of augmented reality, and reveals the...
Posted by: Creativepool Editorial
“The situation can be (in broad terms) broken down as such: Bigots voting for economic isolation, and a grave instability the people who will actually live to see it (for the most part) don't want. Politics is broken. We are not governing...
Posted by: Benjamin Hiorns
PHD - Volkswagen PHD has won the £2 billion business through building trust and a planning-based approach. Major account wins rarely come out of the blue, but PHD’s victory in what will almost certainly turn out to be the biggest global...
Posted by: Creativepool Editorial
Strategic use of trailers and subtitles, sometimes individually, sometimes combined, sometimes not at all, can significantly increase views, completion of and or engagement in long-form video content on social media, according to research presented...
Posted by: Creativepool Editorial
DigitasLBi - Kellogg's DigitasLBi has been appointed as the retained digital agency for Kellogg's across the EMEA region following a competitive pitch. DigitasLBi will now partner with Kellogg’s to develop and implement a category-leading...
Posted by: Creativepool Editorial
Pouring the perfect pint is a lot more difficult than it looks. Ask any bartender and they'll tell you likewise. Attaining that effortless pour, however, is not only a case of making sure the glass is tilted 'just so' or that you don't pour too...
Posted by: Creativepool Editorial
Back in April, H&M hosted World Recycle Week, an initiative designed to promote sustainability in fashion and to ‘Close The Loop’ on the thousands of items of clothing that are cast aside on landfill every year. But whilst the campaign...
Posted by: Kate Lewin
AI-CD ß, the world’s first artificially intelligent Creative Director created by McCann Erickson Japan, debuted its first work for the Mondelez Japan brand this week. The brand set the AI the brief of creating an ad that communicated the...
Posted by: Creativepool Editorial
Brexit is the nonsensical word on the tip of everyone's tongue right now, and with good reason. The EU Referendum is, by quite a wide margin, one of the most important democratic decisions most of us will ever have to make. By this point you probably...
Posted by: Benjamin Hiorns
To mark the centennial of the RAF, Coley Porter Bell has developed a new strategic and creative campaign proposition celebrating the oldest independent air force in the world. Primarily targeting millennials, the “RAF100” campaign was...
Posted by: Creativepool Editorial
Jeff Steinhour and Markham Cronin have announced the official launch of their new full-service advertising agency, Markham & Stein. Based in Coconut Grove in Miami, Florida, the agency will focus on big brand thinking, strategy, design and creative...
Posted by: Creativepool Editorial
Getting an agent Agents promote creatives in a number of ways, including, on their websites, by personal one-to-one presentations to commissioning art directors/buyers and direct email-shots. Promotions can take the form of postcards, desktop...
Posted by: Creativepool
Studio C&C is design duo Adam and Donal, who complement each other's strengths to produce collaborative design, art, publishing and fashion pieces. Their trippy, tropical style caught our eye... First off tell us who you guys are, what you create...
Posted by: Kate Lewin
Unifying the Power of Play To promote its range of merchandise for Marvel’s “Captain America: Civil War,” blockbuster, US department store Target has pegged 72andSunny to create a campaign highlighting the “Unifying Power of...
Posted by: Creativepool Editorial
Cannes Lions announces Lions Entertainment Juries Lions Entertainment, the new specialist event dedicated to unskippable creativity at the Cannes Lions International Festival of Creativity, has announced the jury members for the Entertainment Lions...
Posted by: Creativepool Editorial
Former apprentice star & agency innovators warn brands & agencies to make responsibility a mind-set. Today, Christie H.Kristensen from Creativepool hosted a session at Advertising Week Europe exploring how an innovation mindset helps brands to...
Posted by: The Media Foundry
The 2016 International ANDY Awards took place in New York on Tuesday night, April 12th, and we have the lowdown on all the big winners, who were recognised at the prestigious awards for their bravery and creativity in the advertising and marketing...
Posted by: Creativepool Editorial
Self-confessed tricksters The Beautiful Meme create unexpected campaigns and images that stun viewers out of submission. With a pretty stellar list of clients including the V&A, Google, Innovate UK, Design Museum, Oaktree Capital, English National...
Posted by: Kate Lewin
The Social Mobility and Child Poverty Commission’s recent finding that top law and accounting firms are shunning talented working class applicants in favour of more privileged candidates made me think hard about diversity in my own industry,...
Posted by: Annette King
Last Saturday (March 12) was World Day Against Cyber Censorship, and in a unique partnership to mark the occasion, Amnesty International and AdBlock combined to deliver 156,789,119 impressions of messages by prominent privacy and free speech...
Posted by: Creativepool Editorial
Self-lacing shoes are the next 'thing' Nike has unveiled a new trainer with self-tying laces. Called the “HyperAdapt 1.0,” the actually rather swanky-looking sneakers will be available to buy in time for Christmas 2016, and use a more...
Posted by: Benjamin Hiorns
2016 has been widely heralded by all corners of the media as the “Year of VR.” Whether or not this is because they're simply trying to force it to happen or because technology has finally caught up with the concepts we were salivating...
Posted by: Benjamin Hiorns
Mind, the mental health charity, and media agency MEC have launched an exciting new campaign alongside a raft of celebrities and ambassadors encouraging people to open up about what is making them anxious. The social media driven campaign known as...
Posted by: Creativepool Editorial
Mixing up the formula a little, we’re continuing our coverage of the 10th Dubai Lynx International Festival of Creativity, with an in depth discussion between our own Creativepool founder Michael Tomes, thenetworkone Co-Founder Julian Boulding,...
Posted by: Creativepool