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Leaders

Karmarama give “Two fingers” to prostate cancer with craft beer

A former Karmarama employee has teamed up with the agency's current planning director Matt Sadler, creative chief Dave Buonaguidi, account director Will Waldron, financial controller Dale Michael, and creatives Stephen Cross and Simon Connor, to set...

Posted by: Benjamin Hiorns
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Leaders

The Good Rebellious Spirit of Mark Ralphs | #GettingToKnow

From finding inspiration in all corners of the industry and beyond to envisioning new ways for his team to work better (and happier), Mark Ralphs from Good Rebels is a restless leader and one that was able to develop the digital agency in Europe and...

Posted by: Creativepool Editorial
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Inspiration

Living and breathing creative passion - #MemberSpotlight

Talented graphic designer Ralph Solly was one of the many redundancies caused by Covid-19 and its global impact on the creative industry. Like many graphic designers, Ralph did not give up on his passion, and instead decided to start his own...

Posted by: Creativepool Editorial
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Leaders

J. Walter Thompson, Grayson Perry and the GSA turn Ash to Art

In a Campaign created by J. Walter Thompson London, 25 leading international artists, including Simon Starling, Sir Antony Gormley, Grayson Perry, Cornelia Parker, Jenny Saville, David Shrigley and Douglas Gordon have used materials retrieved from...

Posted by: Creativepool Editorial
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Leaders

Helen Marten claims 2016 Turner Prize

The winner of the ever controversial Turner Prize was announced yesterday (December 5), with 31-year-old painter and sculptor Helen Marten claiming the 2016 prize. The youngest of the four shortlisted artists, Marten, who graduated from...

Posted by: Benjamin Hiorns
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Industry

Discover a little something in your next Uber

In partnership with our friends at Uber and SUITCASE Magazine, we are launching #BackseatArt across six UK cities to showcase local artists. This week, cars in London, Manchester, Leeds, Sheffield, Birmingham and Newcastle will contain limited...

Posted by: Creativepool
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Leaders

The Tate opens its vaults

The Tate Archive, the largest archive of British art in the world, recently opened its vaults to the public by putting thousands of artefacts online. In all, there are 52,000 letters, photographs and sketchbooks belonging to some of the most notable...

Posted by: Benjamin Hiorns
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Inspiration

CP Loves... Farewell The Word Magazine

by John Fountain I've been a subscriber of The Word since 2003. Forget any other music, arts or entertainment magazine, this was the one that I wanted to read. But sadly now this brilliant magazine created by David Hepworth and Mark Ellen has gone...

Posted by: Creativepool
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Workshop

Opinions - Dead heat. Why The Exclusives is unfair on us all.

by Magnus Shaw Perhaps we shouldn't expect anything more from ITV2 - after all, this is the home of Celebrity Juice, Life On Murrs and The Only Way Is Essex. But while those shows may grate and irritate, they manage to avoid devaluing and...

Posted by: Creativepool
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Features

Inside 5 of 2024’s most controversial banned adverts #PurposeMonth

Controversy can be a double-edged sword, particularly in an age where there’s so much content and so few original ways left to break through the noise. Poking the bear is all well and good though, but if you poke too hard, you’ll...

Posted by: Benjamin Hiorns
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Inspiration

A modular rebrand for a bold gaming platform #BehindTheBrand

This week, I spoke to Nikola Jellačić, Chief Marketing Officer at online casino brand Casumo, about their recent rebranding by SNASK. What was the brief for the rebrand? The initial brief was a brand refresh rather than a full rebrand. But we...

Posted by: Creativepool Editorial
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Inspiration

Purpose Doesn’t Have to Mean the Death of Comedy #PurposeMonth

Comedy is a funny thing (naturally). For one thing, it’s incredibly subjective. Indeed, one person’s lol can be another person’s lawsuit. When it comes to humour in advertising, this means there’s an even finer line to tread...

Posted by: Benjamin Hiorns
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Workshop

How to Hire an Exhibition Designer- Definitive Guide (2024)

In the dynamic realm of business and marketing, exhibitions serve as pivotal moments for companies to make indelible marks on their audience. The triumph of an exhibition hinges not just on the showcased products or services, but equally on the...

Posted by: Creativepool Editorial
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Features

Understanding AI Washing and Its Impact on Creativity #PurposeMonth

Over the last 12 months, it wouldn’t necessarily be hyperbolic to suggest that AI has become embedded into almost every facet of our lives. For me, specifically, it’s completely changed not only how I work but who I work for, and I have...

Posted by: Benjamin Hiorns
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Inspiration

Wayfair gets out of your head and into your home # BehindTheIdea

Wayfair, one of the world’s largest online destinations for all things home, recently launched the third iteration of its integrated strategic campaign “Go Your Own Wayfair”. This is the first spot of the campaign developed by Jung...

Posted by: Creativepool Editorial
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Inspiration

#MemberSpotlight on freelance graphic artist Andrea Calsolaro

How did you get into the industry? I've grown up surrounded by creativity, raised in a family deeply rooted in the arts. My father, who started out as a street artist and then as an actor, had such a strong artistic influence on me as a child and...

Posted by: Creativepool Editorial
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Industry

Free Annual 2024 Entries

You have just 2 weeks left to enter Annual 2024! If you haven't had a chance to look over the categories on the submission form, nomination form or managed to download the entry pack, you might not have noticed that we have a number of free...

Posted by: Creativepool
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Industry

The Importance of Brand Consistency

I can’t tell you how many businesses I’ve spoken to who believe that branding is getting a new logo and slapping it on all of their marketing. But there’s much more to brand consistency than that, and I wanted to share with you how getting...

Posted by: Tony Clarkson
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Workshop

How to hire a Social Media Manager

In today's digital age, social media plays a crucial role in enabling businesses to engage with customers, enhance brand visibility, and drive sales. As platforms like Facebook, Instagram, Twitter, and LinkedIn continue to evolve, the role of a...

Posted by: Creativepool Editorial
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Features

Why Creative Labour Isn't Always Seen as "Real Work" #PurposeMonth

Aside from my “day job” as a copywriter/journalist/mercenary, I’ve also worked on and off as a semi professional musician for the last 20 years. At one point around 2008, it seemed as if that career might actually blossom into...

Posted by: Benjamin Hiorns
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Inspiration

#MemberSpotlight on 'Pixel Professor' Matthew Flaherty

How did you first get into the industry? It has been a really long road. I always wanted to be a graphic designer, ever since I was little. My studies were taking me in this direction, but life has a way of changing your direction. I was an IT...

Posted by: Creativepool Editorial
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Industry

#GettingToKnow Lizzie Tearle, Client Services Director @ 26PMX

Tell us a bit about your role! Is there a “typical” day? I’m sure everyone says no day in my role is typically the same, but it’s really not! I’m the Client Services Director at 26PMX so my job is to oversee our Client...

Posted by: Creativepool Editorial
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Inspiration

Three Weeks. Three Steps

We've all done it. Leaving that super important task until the absolute last minute. So, while 3 weeks might sound like a lot of time to get your entries ready for Annual 2024, if your days' are anything like ours, it will be gone in a flash. Below...

Posted by: Creativepool
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Workshop

Why almost half of adland is wary of working on sustainable campaigns

As sustainability has become a global business imperative, brands are trying to avoid falling prey to greenwashing. In the rush to prove their environmental credentials, brands and businesses are making exaggerated claims, false assertions, and vague...

Posted by: WMH&I
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Inspiration

Shape craft a bold new identity for Women Deliver #BehindTheBrand

In March this year, “positive impact” agency Shape rebranded Women Deliver, a global advocacy organization. To learn more, we spoke to Geli Luna, Associate Design Director, and Ayesha Gardiner, Associate Strategy Director at Shape. What...

Posted by: Creativepool Editorial
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Workshop

How to hire a Character Designer

In today's visually-driven landscape, the demand for character designers has surged significantly. Whether you're in a game studio, an animation firm, or a branding agency, selecting the right character designer can make or break the success of your...

Posted by: Creativepool Editorial

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