Displaying 1 - 36 of 279 results
Earlier today, Jaguar launched its new “British Intelligence” global marketing campaign, which is being led by a cinematic 30-second TV ad starring X-Men actor Nicholas Hoult and the new “Why Jaguar” landing page on the...
Posted by: Benjamin Hiorns
We first came across Patrick’s work many, many moons ago when he showed at the gallery at a People of Print exhibition - maybe back in 2011. But his recent show at Shoreditch mainstay Dream Bags Jaguar Shoes really blew us away. Get down there...
Posted by: Beach London
Today, Jaguar will launch FEEL XE, a platform created to harness the “Spirit of British creativity and innovation” using inspiring figures from the creative worlds of music, film and design. The unveiling of the FEEL XE platform coincides...
Posted by: Benjamin Hiorns
In July, we took part in the Jaguar Land Rover Developer Challenge 2015. Five agencies had 48 hours to come up with an app that could enhance the day-to-day drive by taking full advantage of JLR’s InControl TouchPro infotainment system. Our...
Posted by: We Love Digital
Nice Shoes Creative Studio has entered the exciting world of Virtual Reality, debuting an immersive and interactive meditative experience "Mio Garden" to a delighted audience of marketing leaders at the 2016 ANA Masters of Marketing Conference in...
Posted by: Hype
Nice Shoes Creative Studio was brought on to partner with the Toronto Raptors in crafting in-arena animation for the team’s 2017 playoff run, designed to electrify the crowd and energize the team. Led by Design Director Stefan Woronko, Nice...
Posted by: Hype
The Edible Water Bottle Hoping to Erase the Need for Plastic Bottles An edible water bottle that hopes to replace the millions of plastic bottles thrown away every year has raised over £500,000 in a crowdfunding campaign. The literal ball of...
Posted by: Creativepool Editorial
Pick up the first foldable smartphone Chinese tech firm Royole has beaten Samsung to launch the world’s first foldable smartphone. While Samsung recently unveiled its own bendable offering, Royole’s flexible phone-tablet hybrid is...
Posted by: Creativepool Editorial
Wieden+Kennedy - Nike Nike has released their full “Just Do It” ad featuring Colin Kaepernick. The ad has Kaepernick narrating over a series of inspirational athletes and their stories of struggle: from MLS star Alphonso Davies’...
Posted by: Creativepool Editorial
This year, there has been decidedly more attention cast on International Women's Day, which is important, as, even in these enlightened times, many women across the world are still being made to feel as if they are somehow 'less than' their male...
Posted by: Benjamin Hiorns
The tree that reads minds The leaves of an artificial tree at this year's Burning Man Festival in Nevada illuminated with “light flocks” in response to visitors' movements, heartbeats and brain activity. A team from New York, San...
Posted by: Creativepool Editorial
‘Have you ever noticed how, in Hollywood movies, all the villains are played by Brits?’ asks a dinner-jacketed Sir Ben Kingsley in the commercial for the new Jaguar F-Type Coupe. Entitled ‘Rendezvous’ and aired at the Super...
Posted by: Ashley Morrison
McCann London has teamed up with iconic British sports show brand, Norman Walsh, to create a trainer inspired by the agency’s iconic art deco building on 7-11 Herbrand Street. The “Herbrand Seven-Eleven” trainer, in the distinctive...
Posted by: Creativepool Editorial
Time is ticking! With the standard submissions deadline now out of the way, we are little more than two weeks away from the Annual 2021 final submissions deadline, on Thursday 10th June. The Annual is the Most Distributed creative industry award....
Posted by: Creativepool Editorial
We are exactly one week away from the Annual 2020 final submissions deadline. As you are starting to put the finishing touches on your entries, you might be wondering who will actually see the work you submit. Aside from being scored by our esteemed...
Posted by: Creativepool Editorial
WCRS - Warburtons Warburtons (the UK’s largest bakery brand) is bringing romance and nostalgia to the bakery aisle with its newest ad campaign, “Pride & Breadjudice,” which features Peter Kay in the starring role. Premiering this...
Posted by: Creativepool Editorial
adam&eveDDB - Great Western Railway Great Western Railway is launching a new brand campaign that aims to re-ignite people’s love of rail travel by reminding them that adventures start as soon as they step onto a GWR train. The animated...
Posted by: Creativepool Editorial
The Calmingstone uses technology to prevent panic attacks The Calmingstone is a pebble-shaped, handheld device originally designed in 2014 by Ramon Telfer, who, after suffering with anxiety himself, found that there wasn't a tangible product on the...
Posted by: Creativepool Editorial
DDB Hong Kong's app lets users craft jewellery with their heartbeat DDB Group Hong Kong is turning heart rate data, a mainstay of fitness analytics apps, into an opportunity to create a personalised gift that is quite literally from the heart....
Posted by: Creativepool Editorial
The robot that helps ill children keep up with their schoolwork Norway's installation at the London Design Biennale features a telepresence robot, which keeps kids in touch with the classroom if they're off school with long-term illness. Called...
Posted by: Creativepool Editorial
The cone-shaped mouse that isn't an April fool According to its designer, Inyeop Baek, “CONE” is the solution to simplifying the computer mouse. CONE’s primary button has a long surface area; its scroller rests comfortably beneath...
Posted by: Creativepool Editorial
By the end of 2024, third-party tracking will no longer exist, bringing fundamental changes to advertising. Without access to browser and device data, marketers are challenged with finding other means to engage with customers, deliver great customer...
Posted by: Creativepool Editorial
Somesuch Alex Lill joins the Somesuch roster worldwide for music-video and commercial representation. Alex Lill, known for his genre-defining music videos for artists such as Sampha, Joey Bada$$, Lil Yachty and Melody's Echo Chamber. His...
Posted by: Creativepool Editorial
The new Nike Free 5.0 has been billed by the athletics giant as “The most flexible shoe in history,” and have turned to the Uruguayan advertising agency, Publicis Impetu, in order to help them communicate this unique attribute through the...
Posted by: Benjamin Hiorns
Sid Lee - The North Face The North Face has launched a massive and first-ever global initiative focused on women, celebrating and sharing the stories of adventurous and courageous female explorers. Move Mountains is rooted in empowering the next...
Posted by: Creativepool Editorial
VR is the only medium, besides reality, able to create presence. It substitutes the physical world for a constructed (or recorded) one and fools the 3 “parts” of your brain to give you the subjective perception that you’re there....
Posted by: Somewhere Else
A weekly roundup of the most important news from the advertising awards world ADC*E The Art Directors Club of Europe honored “We Are The Superhumans” for Channel 4 by 4Creative with a Creative Distinction Award. The prize was created...
Posted by: TheNextGag
Dyson opens first research and development centre outside UK Dyson has opened a new Technology Centre in Singapore, its first research and development site outside of the UK. The £330 million investment will see 1,300 staff from the centre...
Posted by: Creativepool Editorial
360i hire their first robotic intern Internships at an ad agency are not easy to come by and it can be especially hard for young people living outside major cities. To combat this, 360i came up with a way for one lucky person, living outside a big...
Posted by: Creativepool Editorial
Self-lacing shoes are the next 'thing' Nike has unveiled a new trainer with self-tying laces. Called the “HyperAdapt 1.0,” the actually rather swanky-looking sneakers will be available to buy in time for Christmas 2016, and use a more...
Posted by: Benjamin Hiorns
Footwear brand New Balance has followed in the footsteps of Adidas (apologies for the pun, but it was just too easy) in developing 3D-printed footwear. The American brand partnered with Massachusetts design studio Nervous System to develop prototype...
Posted by: Creativepool Editorial
Twitter was ablaze recently with India’s fashion-conscious youth deciding to forego the usual narcissistic selfie in favour of an altogether more dignified and original “Shoefie,” as part of a new campaign in the region that kicked off...
Posted by: Creativepool Editorial
Legendary characters and stories are having a moment in film. Iconic pop culture video game Super Mario Bros. had a box office hit with its animated film amassing $1 billion globally earlier this year, meanwhile, Greta Gerwig’s highly...
Posted by: Creativepool Editorial
As part of our series shining a spotlight on Creativepool Annual winners from last year, we sat down with post-production specialists Big Buoy, the studio that claimed two top places in last year’s annual. Their big win was for post-production...
Posted by: Creativepool Editorial
FCB West San Francisco’s FCB West, best known for its work on the Levi’s and Clorox accounts, has hired Justin Moore to partner with the recently promoted Mike Long as Co-Executive Creative Director. Moore and Long will report directly...
Posted by: Creativepool Editorial