50 years ago, David Ogilvy said: “Clients get the advertising they deserve.” Jeremy Caplin, CEO of Aprais, believes he was right and has been collecting data from over 15,000 client-agency relationships for over the past 15 years to prove...
Posted by: Creativepool
Leaders
Brave clients and bold campaigns are on Jeremy Harvey, creative partner at brand strategy and marketing agency Clarity’s wish list in 2019. He gives his predictions for the year ahead.
What will be the biggest trends in 2019 in your field?
I...
Posted by: Creativepool Editorial
Leaders
BETC Paris - FLAC Anticorrida
BETC Paris has produced a bold awareness campaign for FLAC Anticorrida about the cruelty of bullfighting. The aim of the operation is to relaunch the public debate about this out-of-date practice. In the midst of the...
Posted by: Creativepool Editorial
Leaders
J. Walter Thompson London - HSBC
The latest HSBC UK campaign by J. Walter Thompson London aims to demonstrate how HSBC’s products and services keep its customers moving onwards with their lives. The four specific offerings are: a one day...
Posted by: Benjamin Hiorns
Leaders
BMF - ALDI
Whilst it was once seen as the butt of a not particularly amusing joke, thanks to a significant brand refresh over the last few years, ALDI is now known for everyday groceries, special buys and low prices. However ALDI still isn’t...
Posted by: Creativepool Editorial
Leaders
By Erminia Blackden, head of strategy at Partners Andrews Aldridge...
Women are in the driving seat for 85% of all purchases. This includes cars and trucks in the US, yet the industry as a whole seems woefully ill-equipped to serve its current and...
Posted by: House 337
Leaders
Netflix get Abstract for the Art of Design series (January)
Netflix began the year with the launch of a new documentary series that took an in-depth look inside the beating heart of the design industry, in much the same manner as their previous,...
Posted by: Benjamin Hiorns
Leaders
The Calmingstone uses technology to prevent panic attacks
The Calmingstone is a pebble-shaped, handheld device originally designed in 2014 by Ramon Telfer, who, after suffering with anxiety himself, found that there wasn't a tangible product on the...
Posted by: Creativepool Editorial
Leaders
The 63rd Cannes Lions International Festival of Creativity officially threw open the doors of the Palais des Festivals on Saturday (June 18), delivering its largest ever content programme, alongside some exciting new initiatives for attendees. Lions...
Posted by: Creativepool Editorial
Leaders
Deutsch New York
Deutsch New York has hired Maggie O. Connors as EVP, Head of Business Development. Her appointment is the final piece of the NY reinvigoration. Earlier this year, the Agency announced Trevor O’Brien joined as Partner, Chief...
Posted by: Creativepool Editorial
Leaders
Start Group
Mac Macdonald, the President and Partner at Sid Lee Amsterdam, has been appointed the Group CEO at Start Group, the independent global network formerly known as Start JudgeGill. Based in London, he will focus initially on developing...
Posted by: Creativepool Editorial