Displaying 1 - 36 of 608 results
Yesterday, CBS Outdoor Americas, one of the region's largest out-of-home media companies, not only announced that Nick Brien, the former global chairman and CEO of the McCann Worldgroup, has been appointed to their board of directors, but that it...
Posted by: Benjamin Hiorns
Christopher Graves, the CEO of Ogilvy PR Global, has bagged the WPP Atticus Award for Public Relations and Public Affairs, his third Atticus Award, including the Atticus Grand Prix he won in 2012 for original published thinking in branding and...
Posted by: Benjamin Hiorns
The winners of the prestigious Outdoor Lions Awards (sponsored for the eighth consecutive year by Clear Channel Outdoor) have been announced at Cannes Lions 2017. Joint Grand Prix winners were: Twitter, for their brand campaign through Twitter San...
Posted by: Creativepool Editorial
How do you livestream the Perseverance Mars 2020 mission from NASA as it happens, to the big screens in Piccadilly Circus? If it sounds like a daunting task, rest assured that it is. According to Ocean Outdoor, such feat was never attempted before -...
Posted by: Creativepool Editorial
As technology progresses, the push for immersion and for a blended reality with our everyday screens is what will define most of the future trends in the advertising industry (and beyond). It started with VR and AR; now it's moving onto...
Posted by: Creativepool Editorial
Leo Burnett London has launched an new outdoor campaign for McDonald’s to show that no matter where you are in the world, its all time favourite menu items transcend the barriers of language. The “Learn” campaign, which has been executed with...
Posted by: Creativepool Editorial
Piccadilly Lights, the world’s number one advertising location in London’s West End, is looking set to undergo a significant transformation. Ocean Outdoor has won the contract to operate the central London landmark as part of a milestone upgrade...
Posted by: Creativepool Editorial
Ocean has launched its Rio 2016 sports coverage across its full motion city and roadside out of home screens with highlights of inspirational performances featuring Team GB competitors. In partnership with Team GB, Ocean Outdoor has scheduled the...
Posted by: Creativepool Editorial
Developed and tested over the past 12 months, a pioneering new vehicle recognition technology from Ocean Outdoor is being rolled out for the first time in the UK with a campaign featuring the All-New Renault Mégane. Vehicle recognition uses...
Posted by: Creativepool Editorial
The first round of awards were handed out at the opening show of the Cannes Lions International Festival of Creativity last night with focus on the Communication and Health Tracks. Grands Prix in Communications went to Google Creative Lab New York,...
Posted by: Creativepool Editorial
Ocean Outdoor, the premium digital out of home (DOOH) media owner, has launched its 8th annual competition to discover the best creative ideas in DOOH, using innovative and emerging technology and techniques. Ocean’s digital competition is now...
Posted by: Creativepool Editorial
In a digital out of home first, Ocean Outdoor and Posterscope are collaborating with Tate to broadcast artist David Hockney’s iPad paintings across city and roadside out of home screens in seven UK cities. For seven days from today (Thursday,...
Posted by: Creativepool Editorial
Premium digital out of home operator Ocean Outdoor is the launch partner for The Female Lead, a new campaign launched today (February 8) by the data-science entrepreneur Edwina Dunn to ignite self-belief and ambition in young women. Sixty Ocean...
Posted by: Creativepool Editorial
In the eighties and nineties I lived in London and throughout that time, London Underground put buskers on a par with the small, grey, dusty mice running between the rails. That is, vermin ripe for extermination. Okay, maybe not extermination, but...
Posted by: Creativepool
TBWA\Chiat\Day LA has teamed up with The Recording Academy for the eighth year in a row to promote the 57th Annual Grammy Awards, which will take place at the Staples Centre in LA on the 8th of February 2015. Dubbed, “The Grammy Effect,”...
Posted by: Creativepool Editorial
We live in a dangerously divided world where politics, branding, and capitalism continue to collide. Fueled by social media’s immediacy, vast reach, and influence, and a society stoked by activism, we’ve never been more socially...
Posted by: Lysle Wickersham
Wolff Olins partnered with Instacart to create a new identity system for the brand, as part of the grocery technology company’s ambition to serve more retail categories beyond food. Rooted in a new positioning and iconic logo, Instacart’s...
Posted by: Creativepool Editorial
Like many other creative pros, Jake Blackman found love at first sight when exposed with what is now his life career. Choosing life behind a camera rather than in front of it, Jake set out to create and edit on iMovie from a very tender age,...
Posted by: Creativepool Editorial
AKQA Chris Wallace joins AKQA as Client Partner of media in the San Francisco studio. Chris has 15 years’ experience in a variety of digital strategy and global client leadership roles focused on data-driven decision making, innovation and...
Posted by: Creativepool Editorial
This week, Sir Martin Sorrell, CEO and Founder of the world's largest advertising agency network, WPP, resigned from his post amidst circling 'personal misconduct' allegations that remain (at the time of writing) unresolved, much to the...
Posted by: Benjamin Hiorns
VML VML has rebranded its channel activation team to connections to reflect the department’s role as experts in connecting brands to consumers in a contemporary and relevant way. VML’s retail team will become a connections channel,...
Posted by: Creativepool Editorial
M&C Saatchi M&C Saatchi has appointed Kate Bosomworth as its new Chief Marketing Officer, marking the first appointment to the management team by Giles Hedger, CEO at M&C Saatchi. Appointed to the Board of Sport England in 2013, Bosomworth has been...
Posted by: Creativepool Editorial
Havas London Havas London has appointed former 101 London Partner & Head of Strategy, Clare Hutchinson, as its new Executive Strategy Director. In this new role, which she starts in November, she will report directly into Havas’ European Group...
Posted by: Creativepool Editorial
BETC BETC welcomes Lennie Stern as Head of Creative and Entertainment Strategies. After having worked for Y&R, DDB and Fred&Farid, Lennie joined entertainment agency Dare.Win in 2015 as Associate Managing Director. At Dare.Win, Lennie was in charge...
Posted by: Creativepool Editorial
JJ Creative Integrated marketing agency JJ Creative has recruited two highly established creatives, with over 40 years of combined industry experience, to add to their growing team. Rick Gillham and Kat Wild join the Oxfordshire-based JJ, whose...
Posted by: Creativepool Editorial
Circus Circus continues to grow and attract the best talent. This week, the micro-network led by Bruno Lambertini, Ignacio Liaudat and Luis Alonso announced the addition of Federico Durán to the Los Angeles office, with Durán joining the...
Posted by: Creativepool Editorial
McCann London - Shredded Wheat Shredded Wheat has launched a new brand platform with the message that, on a breakfast of 100% whole grain wheat, you will “Shred” life. We're talking the popular gym parlance here of course, not a...
Posted by: Benjamin Hiorns
Design Army - Harper Macaw Ahead of this year's heavily publicised and unprecedentedly divisive US presidential election, the creative gurus at Design Army are encouraging American citizens to chose their chocolate bars based on their political...
Posted by: Benjamin Hiorns
Say what you want about adland, but it's always been an incredibly progressive industry, so it's only natural that many of the industry's biggest and best agencies and brands would want to piggyback on the social media frenzy surrounding...
Posted by: Benjamin Hiorns
The Super Bowl isn't just the biggest day of the year for the NFL, it's by and large the biggest day of the year for ad land too, as countless millions from across the globe tune in to watch armies of heavily armoured blokes bash seven shades out of...
Posted by: Benjamin Hiorns
There's no doubt that the UK advertising industry has always enjoyed an unrivalled reputation for innovation, creativity and flair. Despite much work becoming rather prosaic and generic in recent years, that reputation sustains and remains. However,...
Posted by: Magnus Shaw
Grey Group has announced the acquisition of ArcTouch; a leading full-service mobile design and development company in the United States. ArcTouch will become a free-standing unit of Grey's Brand Experience Group which also includes Grey Activation...
Posted by: Creativepool Editorial
Digital Riot Media, claims to be the leading company ready to produce, market and distribute premium feature-length films directly to millennials worldwide. The digitally-focused platform will work with top social media influencers and internet...
Posted by: Magnus Shaw
Creating an athletic anthem for Under Armour Sports clothing specialists Under Armour unveiled the new “Rule Yourself” marketing campaign from Droga5 NY this week, which defines the brand’s vision for training not as a hobby, but...
Posted by: Creativepool Editorial
Critical Mass Critical Mass, the global digital experience design agency, has hired Grant Owens as its Chief Strategy Officer. Owens, who is based in New York and was formerly the GVP Head of Planning at Razorfish North America, will lead the...
Posted by: Creativepool Editorial
McCann Worldgroup McCann announced this week that it has named Eric Silver as regional chief creative officer for North America. He joins McCann from his own independent agency, Silver+Partners, where he has served as chief creative officer since...
Posted by: Creativepool Editorial