Displaying 1 - 36 of 125 results
The last week has seen quite a few notable moves in ad world, with a few significant appointments that I've already touched on (including Lindsay Pattison's appointment to global CEO of Maxus), as well as those listed below. Nils Leonard has been...
Posted by: Benjamin Hiorns
Health and welfare charity Leonard Cheshire’s film Actually, I Can aims to inspire people to get involved with its volunteering activities through a powerful story about a disabled man called Charlie. Created by 3angrymen Productions, it...
Posted by: Creativepool Editorial
This week saw the launch of “Halo,” a challenger coffee brand which aims to give people the world’s best coffee, in a way they want it, that’s best for the world. Halo is the world’s first fully compostable coffee capsule filled with the...
Posted by: Creativepool Editorial
Depression Alliance, the UK’s leading charity for people living with depression, has appointed creative engagement agency, Rufus Leonard, to lead the design and development of its peer-to-peer community platform ‘Friends in Need’....
Posted by: Rufus Leonard
Legendary British Formula One team Williams F1 has appointed digital agency, Rufus Leonard, to lead its online transformation, creating an entirely new user experience across multiple digital channels. The project covers strategy, UX, design and...
Posted by: Rufus Leonard
Rufus Leonard, the independent creative agency, is launching this year’s integrated campaign for Scottish Widows, which aims to demystify the pension planning process for consumers. Launching this week to tie in with Pension Awareness Day on 15...
Posted by: Creativepool Editorial
The Share Centre, the retail stockbroker, has launched a new app to give people all the support, guidance and information they need to make investing easy. The new app, created by Rufus Leonard, provides information on the top risers and fallers in...
Posted by: Creativepool Editorial
It's finally here. June 23. EU Referendum day. A day that will live in infamy whatever the outcome. The last few months have seen a dramatic escalation in propaganda from both sides. So much so that's it's genuinely difficult to know who to believe....
Posted by: Creativepool Editorial
James Ramsden is a Creative Director at Rufus Leonard, an independent creative communications agency with over 25 years experience helping brands succeed in today’s always on world, located in the heart of London’s busy Clerkenwell...
Posted by: Creativepool
Recently I’ve been catching up on a lot of DVDs. All those TV shows that people told me I had to watch but I just never found the time for them: 24, The Wire, The Killing. Lots of death - lovely. Part of the reason for this is that I am pretty...
Posted by: Ashley Morrison
Last night, we were celebrating after winning a Gold Award at Communicate magazine’s Transform Awards. We picked up a lovely gold butterfly trophy for our rebranding work with Bank of Scotland. After the initial decoupling from Halifax which...
Posted by: Rufus Leonard
The Gunn Report, the global index of creative excellence in advertising, has published its 2015 Book and Showreel of the Year, a round-up and showcase of the world's best advertising performance in the year January to December 2015 based on the...
Posted by: Creativepool Editorial
Rufus Leonard - ODEON ODEON, the European cinema chain, has been given a glamorous brand revamp courtesy of Rufus Leonard, all based around the franchises iconic “O” motif, which the design consultancy have said they have aimed to...
Posted by: Benjamin Hiorns
Havas Media Group Havas Media Group has announced the appointment of Damien Marchi as global head of content. This news follows the Group’s recent launch of the Global Music Data Alliance with Universal Music Group and its partnership with...
Posted by: Creativepool Editorial
Before we begin discussing the fifth day of the 2016 Cannes Lions, if you want to keep track of all the award winners, you can keep checking the “Just Announced” page on the official Cannes Lions website for all award wins as and when...
Posted by: Creativepool Editorial
Rufus Leonard sweep the Transform Awards Europe Rufus Leonard picked up a haul of five awards at the Transform Awards Europe last night in a ceremony that recognises and celebrates excellence and innovation in branding. The agency’s total tally...
Posted by: Creativepool Editorial
Quite a few important new hires and promotions this week, so we'll be splitting the usual weekly article into two (still rather hefty) halves. Enjoy! Ogilvy & Mather New York Ogilvy & Mather New York announced this week that Corinna Falusi has been...
Posted by: Creativepool Editorial
TBWA\Worldwide president and CEO Troy Ruhanen, announced several key executive appointments among the global leadership team this week, in an effort to restructure around the strengths of the existing group. The move to a more focused versus...
Posted by: Creativepool Editorial
BMB - Tapi BMB has won the advertising business for British flooring chain Tapi Carpets & Floors. BMB scooped the account after a competitive pitch. The pitch was handled directly by the client. BMB will now create a major advertising campaign...
Posted by: Creativepool Editorial
Frequency 540 - Lincoln Park Zoo Frequency540, an independent digital marketing agency, has been selected by Lincoln Park Zoo as its new agency of record. The zoo sought a strategic partner to optimise their brand to seed awareness and clarify its...
Posted by: Creativepool Editorial
When was the last time you were truly brave? Putting out a piece of work that challenges the status quo and makes you slightly scared about the reaction. And how many campaigns beyond ‘Fearless Girl’ have you seen in the last 12 months that...
Posted by: Creative Social
Cheil London Cheil London has boosted its creative department with two new hires. Nick Craske joins as Creative Director, working across all the agency's accounts, and Georgia Barretta takes up the new role of Creative Director Design. Craske joins...
Posted by: Creativepool Editorial
BBC Bitesize - Rufus Leonard UK public broadcaster the BBC’s online education platform BBC Bitesize has been rebranded by design agency Rufus Leonard. Those in their 30s will remember Bitesize as a series of TV programmes that first aired in...
Posted by: Creativepool Editorial
BBC Creative/Ink & Giants - BBC Proms BBC Proms has revealed a new visual identity to mark the 90th anniversary of the BBC running and broadcasting the annual classical music festival. The broadcaster’s in-house design team, BBC Creative, has...
Posted by: Creativepool Editorial
Bulletproof - Maynards Bassetts Confectionery brands Maynards and Bassetts have been brought together under one identity to form a new more “Adult” candy brand as part of a rebranding strategy by Bulletproof set to roll out next month....
Posted by: Creativepool Editorial
Tell us a bit about your role! Is there a “typical” day? Thinking about this question I’m quite glad there really isn’t a ‘typical day’. What attracted me to the agency world, coming from an in-house role very...
Posted by: Creativepool Editorial
By Alex Jenkins, Editorial Director at Contagious. It feels like the last twelve months has seen the ad industry stuck in a creative recession. As someone who’s monitored the output of the global ad industry for over a decade, I can’t...
Posted by: Creativepool Editorial
As a special offer to our Creativepool followers we are offering the first 50 people that email us directly on [email protected] a discount code that reduces the full delagate pass from £450pp to £150pp. This years line up of speakers on...
Posted by: Creative Circle, Creative Foundation & The UK Creative Festival
Use the code Pool21 at checkout to obtain a 25% discount on Festival Passes! The UK Creative Festival 2021 will launch this summer at Dreamland, Margate. Taking place over three days (September 8th,9th,10th) the festival will celebrate the best of...
Posted by: Creative Circle, Creative Foundation & The UK Creative Festival
What advertising and influencers taught writer-director Rory Ab Forrest, now at Monument and launching a debut novel “Creative math isn’t hard. It’s about understanding what is missing, and nailing that space with something...
Posted by: Hype
Now the dust has settled after another busy Cannes Lions International Festival of Creativity, it's time to take stock of some of the trends from this year's event. Here're seven major themes we observed at thenetworkone... Ugly sells I’ve...
Posted by: thenetworkone
J. Walter Thompson Hong Kong - Nikon J. Walter Thompson Hong Kong has been reappointed as the regional digital agency-of- record for Japanese camera manufacturer Nikon. As the incumbent, J. Walter Thompson retains its duties encompassing...
Posted by: Creativepool Editorial
Uncommon Creative Studio - Halo Coffee/Headstart This week saw the launch of Uncommon Creative Studio, which has been built with one singular mission. In a world where people wouldn’t care if most brands disappeared tomorrow, Uncommon wants to...
Posted by: Creativepool Editorial
Odysseus Arms The San Francisco-based agency Odysseus Arms has added three new members to its creative team: Art Directors Luisa Betancourt and Jarrod Gustin; and Copywriter Clémence Pluche. Betancourt joins the agency from Eleven, where she...
Posted by: Creativepool Editorial
There's lots to enjoy and soak up at the Cannes Lions festival, so much so that it can all be a little overwhelming. This is especially true when it comes to the various talks happening throughout the week. Here, we've collected a few of the more...
Posted by: Creativepool
Creativity in London is in a great place and the output of agencies is now as diverse as ever. Sure; there are still fantastic TV ads, such as this years British Arrows Commercial of the Year by AMV’s Mike Sutherland and Ant Nelson for Currys...
Posted by: Gemini People