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Leaders

VivaKi sponsor original AOL On Network shows

VivaKi has been announced as the exclusive advertising partner of four new AOL Originals shows that will be available exclusively through the AOL On network in the UK and across AOL owned publishers and sites such as The Huffington Post, Engadget and...

Posted by: Benjamin Hiorns
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Leaders

Thank you, U2...for giving us something to moan about on Twitter

Looking down my Twitter feed, it seems to me that the 140-character-loving public has forgotten something. They've forgotten how to be interesting. That includes me, incidentally, before you go and tweet something rude @Ashley_Morrison in response. I...

Posted by: Ashley Morrison
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Inspiration

From simple visions to Something Big - #CompanySpotlight

Some of the best agencies and pieces of creative work in this industry are often born out of simplicity and clarity of vision. The story of Something Big, one of the Top 20 communications agencies on Creativepool, isn't much different in that...

Posted by: Creativepool Editorial
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Inspiration

Can creativity be taught or is it something we are born with?

Creativity has got to be one of the most important skills in the world today. Take a look at any recruitment ad in the corporate world and you’ll see how much the skill is in demand. Right now all kinds of companies are looking for...

Posted by: Creativepool
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Industry

Discover a little something in your next Uber

In partnership with our friends at Uber and SUITCASE Magazine, we are launching #BackseatArt across six UK cities to showcase local artists. This week, cars in London, Manchester, Leeds, Sheffield, Birmingham and Newcastle will contain limited...

Posted by: Creativepool
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Inspiration

Something to offend everyone – Hope to Nope at the Design Museum

“Something to offend everyone” – that’s how the curator describes Hope to Nope: Graphics and Politics 2008-18, a new exhibition at the Design Museum looking at how people have used creativity to react to political upheaval over the past...

Posted by: Stephen ONeill
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Leaders

Something extraordinary has happened...

Something extraordinary has happened to me. Not a new brand of tea bag I rather like, but something properly extraordinary. As you'll know, almost a week ago, armed men stormed the offices of the French magazine Charlie Hebdo; shooting and killing...

Posted by: Magnus Shaw
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Features

Something for nothing

by Ashley Morrison. I never thought I’d say it, but I have some sympathy with guests on the Jeremy Kyle Show. Not that I sit around watching daytime TV all day, of course. Well, apart from a triple-bill of Frasier to get me going in the...

Posted by: Creativepool
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Inspiration

What are you, autarkic or something?

Am Reading Orlando Figes magnum opus ‘A People's Tragedy’ (our bookshelves are a groaning legacy of leftovers, now the children have all left and left behind piles of stuff they’ve no room for - but it does leave a treasure trove of random...

Posted by: Richard
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Industry

Pool Party London 2016 was something special!

On the hottest day in September since 1911 - last night, Wednesday 14th September, Creativepool’s private Pool Party London kicked off in Shoreditch with partners Creative Translation, Visualise, Jelly London, Profiles Creative, MassiveMusic...

Posted by: Creativepool
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Leaders

Here's a little tease of something pretty massive...

We all love to have a sneaky peek inside our friend's house. A big thank you to our friends at Ground Control & Massive Music for collaborating with us on it, but we'll tell you a bit more next week. Stay hyped for the launch on Thursday the 12th...

Posted by: Creativepool
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Inspiration

The spectacular resilience of an art director - #MemberSpotlight

Taking a look at the pictures below and throughout the piece, you wouldn't even imagine that Christine Serchia had no idea what an art director was, as she started in her former role for Cubitts. Clearly, she's a keen and incredibly focused...

Posted by: Creativepool Editorial
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Features

Despark presents: A smart talking interview with Hive by British Gas

Tom Guy is Commercial & Product Director at Hive, a British Gas innovation. Despark, an International digital specialist, spoke to him to find out what it takes to create a cutting-edge, offshoot as part of a 200-year-old legacy company and to hear...

Posted by: Despark
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Features

Exclusive Judges Insight: How to Craft a Perfect Annual 2021 Entry

The Annual 2021 deadline is now little more than a week away. Like every year, entries have been flowing in from all over the industry, and if you are thinking about putting the finishing touches on your entries, you are probably not alone in...

Posted by: Creativepool Editorial
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Inspiration

Behind the Idea: Spamming your boss for equality

9 out of 10 men believe that men and women should take time out to care for their family, whereas only 2% of parents take this up. The Shared Parental Leave policy introduced by the Government is complicated and often only offers men statutory pay,...

Posted by: Benjamin Hiorns
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Inspiration

A modular rebrand for a bold gaming platform #BehindTheBrand

This week, I spoke to Nikola Jellačić, Chief Marketing Officer at online casino brand Casumo, about their recent rebranding by SNASK. What was the brief for the rebrand? The initial brief was a brand refresh rather than a full rebrand. But we...

Posted by: Creativepool Editorial
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Inspiration

Rejecting the unconventional with Dave Anderson #MemberSpotlight

Dave Anderson is an animator, illustrator and storyboard artist born in Wales, and currently based in Barcelona, who has for over a decade has been helping even the most uptight organisation find their funny. In recent years he’s directed...

Posted by: Creativepool Editorial
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Workshop

Are you being overworked?

Spoiler: if you’re reading this, you probably are Like most other sectors, the creative industry is one of deadlines. There’s that deadline to deliver the pitch, that other one to complete a project, that copy to write, that award to...

Posted by: Antonino Lupo
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Features

Why you should care about business purpose in your workplace

About exactly 6 years ago, PWC published a study on the importance of purpose in the work environment. The multinational network highlighted the disconnect between claimed business purpose and the way business leaders operate on a human level. The...

Posted by: Antonino Lupo
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Leaders

Adland Responds to the Great Kendall Jenner Pepsi Debacle

When Pepsi dropped their no-doubt incredibly expensive and undeniably ambitious new ad earlier this week, they probably had no idea that, by week's end, the spot would have dominated global headlines, which is particularly impressive, given the...

Posted by: Creativepool Editorial
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Inspiration

Design Trends 2017: Upcycling

The concepts of building something out of nothing and finding gold in somebody else's garbage are very much at the heart of a trend that could very well be seen as a euphemism for 2017 as a whole, given the widespread disappointment with the...

Posted by: Benjamin Hiorns
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Inspiration

On Rejections

I've been rejected more times than I can remember. It doesn't get easier. And I've been trying to figure out how best to cope with it, get over it and move on. Rejections in my world come in all shapes and sizes. Film festival rejections are very...

Posted by: Stephan Bookas
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Inspiration

Creating a meat milkshake for serious Diablo 4 gamers | #BehindTheIdea

To launch the eagerly awaited fourth installment in Blizzard Entertainment’s Diablo series, B-Reel has revealed its new campaign daring gamers to taste something no one on earth has ever tried before: a Demon Meat Shake. After the open Beta...

Posted by: Creativepool Editorial
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Inspiration

Step out of your comfort zone

There’s a common understanding in the fiction writing scene, according to which conflict drives story. Even outside of fiction, it is a common storytelling technique to highlight the struggles of your characters to make them more relatable. We...

Posted by: Antonino Lupo
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Inspiration

Exploring the crazy colourful style(s) of Scott Balmer - #MemberSpotlight

Mesmerising. That's the first word that comes to mind when you look at some of Scott Balmer's impressive illustration works. The man is clearly a skilled illustrator and an extremely artistic one at that, which is quite clear when you look at his...

Posted by: Creativepool Editorial
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Features

What to do when the plagiarist strikes?

Of all the projects I’ve been involved with since my career in design and branding kicked off some twenty years ago, there are few I feel as fondly towards as the Studiocanal cinema ident. I remember the day we received the brief; the rush of...

Posted by: Richard Holman
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Workshop

Talking To Women: Communicate With Individuals, Not Stereotypes.

Women are the world’s most powerful consumers. They drive 85% of all consumer purchasing and their impact on the economy is growing every year. So how can brands successfully sell to the world’s greatest emerging market? Learn how to...

Posted by: Nicky Anstice
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Workshop

Creative insights: Oliver Lyu on a career in stock music 

Shutterstock isn’t just the internet’s go-to repository of stock images, it’s also home to thousands of stock music tracks that offer a more affordable solution for filmmakers who might not have the funds to licence Taylor Swift...

Posted by: Benjamin Hiorns
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Leaders

How it was done: Choreographing Warframe through iMessage

Great Guns director Dan Trachtenberg is a big fan of free-to-play video game Warframe, so when the opportunity came up to helm a promo for the title he was beyond excited. The result is an amazing six-minute CG film full of action including...

Posted by: Creativepool Editorial

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