displaying 1 - 36 of 3404 results
Leading North, the full-service boutique hospitality consulting firm, recently announced the launch of a brand new social media and digital marketing platform, which has been built from the ground up by a team of highly skilled and innovative digital...
Posted by: Benjamin Hiorns
Start-up ventures embrace uncertainty and put the customer first - two skills that digital marketers would do well to mirror. Digital marketing teams and start-ups have more in common than one might think. Both (usually) are understaffed, both need...
Posted by: Andreas Krasser
Smartify Inc, the creators of the revolutionary digital marketing analytics platform that shares its name, revealed yesterday that they were to be program sponsors at eTail West, the leading online retail conference for marketing and e-commerce...
Posted by: Benjamin Hiorns
In a bold move earlier today that they feel will lead to significant increases in digital marketing solutions space in India, the 'DDB Mundra' group announced today that it had acquired the digital marketing firm '22feet'. The firm is renowned in the...
Posted by: Benjamin Hiorns
Imagine a world where we select the brands we want to see advertising from. Where that advertising is brilliant storytelling and craft. And where our personal data is controlled by us, and we can exchange it with publishers and media owners at our...
Posted by: Luc Benyon
According to Mark Zuckerberg, we’re entering a golden age of video, and in five years most of what people consume online will be exactly that - video. By 2019, 80% of the world’s internet traffic will be video. Cisco Study, 2015...
Posted by: Nicola Thompson
Brass has successfully launched a huge new digital marketing campaign for Ribena. The digital-led campaign is a first for the Ribena brand and will include amplification of content in social media. The high-profile marketing campaign kicked off on...
Posted by: Brass
Having recently secured a partnership with Adobe, the Publicis Groupe follow up that major coup with another acquisition, in the form of the San Diego-based 3|SHARE, an expert and partner in Adobe's “Business Plus Level Solutions” and a...
Posted by: Benjamin Hiorns
DigitasLBi, the Publicis Groupe's global digital marketing and technology agency, recently acquired a new digital agency of their own in the form of South African shop Liquorice, which will form part of DigitasLBi's Middle East & Africa region under...
Posted by: Benjamin Hiorns
London; it’s innovative, culturally diverse and up until last year (2017) had held on to its title of ‘World’s Most Influential City’ (according to the Global Cities Index). Clearly, London remains one of the world’s most important places,...
Posted by: Beyond The Book
Leeds-based integrated digital marketing specialist, Enjoy Digital, is spreading some extra special festive cheer this December with the launch of its interactive online Christmas GIF generator. The online application is available here:...
Posted by: Enjoy Digital
Wunderman, the leading global digital agency, today announced that POSSIBLE, a multi-service digital agency, has joined its group. The enlarged group will have the scale, expertise and global reach to better meet the demands of global marketers today...
Posted by: Industry Updates
Over half of digital marketing managers (53%) say that cookie-based advertising campaigns will die out within the next 12 months, according to a new report from people-based advertising technology company, Viant. The “Power of the People”...
Posted by: Industry Updates
According to Warc, the global marketing intelligence service, developments in Virtual Reality (VR) and Augmented Reality (AR) will offer viable ways for brands to engage emotionally with consumers in 2017. VR, which immerses consumers in a 360-degree...
Posted by: Industry Updates
R/GA Ventures has opened the application process for the R/GA Marketing Tech Venture Studio in partnership with Interpublic Group. The program will take place at R/GA’s NY headquarters and invites applications from growth-stage and early-stage...
Posted by: Industry Updates
Kari McCreath, Director of New Business & Partnerships at SuperAwesome, the digital marketing platform based in the UK which specialises in content designed for children, who led Creativepool founder, Michael Tomes, and a host of other industry...
Posted by: Creativepool
Adding to its agency portfolio, the Stagwell Group has announced that it has acquired a majority stake in Code and Theory, a digital creative shop based in New York with offices in Atlanta, London, San Francisco, and Manila, the Philippines. Code and...
Posted by: Industry Updates
The car rental firm, Europcar, recently announced that it would be shifting its digital advertising strategy, beginning with a campaign that uses Affectv's Persona Discovery Platform. Affectv is a digital advertising agency that calls itself an...
Posted by: Industry Updates
The American Honda Motor Company announced yesterday that it would be consolidating the lion's share of the digital marketing for both its primary Honda brand and its Acura luxury brand into a new team drawn from Razorfish and other members of the...
Posted by: Benjamin Hiorns
The Publicis Groupe announced yesterday the launch of ROAR, an agency built from the ground-up to be a full-service digital shop, with the very-best specialist digital talent drawn from within the group itself. The idea behind ROAR is to bring...
Posted by: Benjamin Hiorns
Manchester-based digital marketing and technology consultancy, Amaze, has announced the appointment of two senior digital commerce specialists to help boost that area of its business. Jodie Stapleton joins as head of commerce and Kami Boyer Kris as...
Posted by: Benjamin Hiorns
One of digital advertising's most respected minds has recently been poached by M&C Saatchi Sydney for a newly created role. Ben Cooper makes the move from The Monkeys (formerly 'Three Drunk Monkeys') to undertake the role of 'Group Innovation...
Posted by: Benjamin Hiorns
It would appear the Publicis Groupe's digital spending spree is continuing apace as news breaks of their recent acquisition of the Dallas, Texas based Hawkeye, a digital marketing services agency that specialises in data analytics, digital strategy,...
Posted by: Benjamin Hiorns
Mobile advertising specialists Millennial Media were recently hired by outdoor clothing and equipment retailers The North Face to help them shift their marketing campaigns away from traditional channels and focus on a more digital approach, focusing...
Posted by: Benjamin Hiorns
Following a four stage pitch process Spinnaker has been appointed by iNTERTAIN, one of the UK’s leading high street hospitality companies, operating 35 bars and comedy venues nationwide. Spinnaker will be originating and implementing a new...
Posted by: Steph Smith PR
29th May 2013: One of the largest building supplies providers in the UK, Travis Perkins Plc, has appointed Amaze as its lead digital partner. The brief was won following a four-way competitive pitch. As Travis Perkins’ lead digital partner,...
Posted by: AmazeRealise Amaze has bolstered its digital marketing capabilities with two senior appointments. Former head of Amaze PR, Sandra McDowell, takes on the role of managing director of Amaze Communications reporting to Amaze CEO, Natalie Gross. McDowell’s...
Posted by: AmazeRealise
The prospects for video makers and marketers in 2019 are beginning to heat up. The film and video industry is changing rapidly, with new gear, formats, channels, and avenues for advertisements gaining momentum every day. Let’s look at the top...
Posted by: Shutterstock
Many of us know the story of rapid economic growth in China. In 2006 China's GDP surpassed the UK's, and by 2016 the Chinese economy was more than 6 times larger. As such in the last ten years China has transformed itself in a number of key areas...
Posted by: Qumin
In the media world, not a week goes by without an article or discussion on the waning appeal of traditional media and the consequent flow of ad money to digital. But let’s set that aside for a minute because the bigger battle right now is between...
Posted by: VAMP
By Suzie Ryan I don’t need a history lesson - take me to the influencer marketing strategy tips! Back in the late 90s/early 2000s, blogging was a niche hobby that only early-adopting teenagers - and what some viewed as Zuckerberg-esque...
Posted by: Matter Of Form
Digital subscription business WARC brings expert guidance and insight on marketing effectiveness 15 June 2018 - Cannes Lions today announces that WARC, the global authority on advertising and media effectiveness, will become a part of its digital...
Posted by: Industry Updates
Videos and personalisation are 2 must have items in any digital marketer's arsenal. Customers now expect a personalised experience and consciously align their brand loyalty with the extent to which they feel 'known' and valued by a brand. PR and...
Posted by: Lobster
As part of our 'Brand Perspective' Annual 2018 judges series, meet Anna Pinckernelle. Tell us what you do for a living and who you work for? I am the Marketing Manager for Star Alliance. What does that involve? Developing marketing strategies...
Posted by: Heather Deacon
By Stephen Whyte, CEO, Posterscope The use of location in targeting marketing communication is not a new phenomenon but, fuelled by the explosion of mobile devices and the data trails they leave, it has become a significantly more effective tool in...
Posted by: Posterscope
The digital and creative sector contributed £84 billion in 2016 to the UK economy and accounts for 1 in 11 jobs. However, the digital and creative sector is extremely broad and the distinction between ‘digital’ and...
Posted by: Gemini People