Displaying 1 - 36 of 5170 results
WPP announced yesterday that they have agreed to acquire Element Marketing Group (EMG) on behalf of Ogilvy CommonHealth Worldwide (OCHWW). EMG is a leading market access agency in the pharmaceutical and biotech industries and will rebranded as Ogilvy...
Posted by: Benjamin Hiorns
A report recently released by Bloomberg seems to suggest that Apple's decision to outsource less of their creative marketing to TBWA\Chiat\Day and take care of more of its marketing 'in-house' might not have been the brightest move. Results pulled...
Posted by: Benjamin Hiorns
Time is ticking! With the standard submissions deadline now out of the way, we are little more than two weeks away from the Annual 2021 final submissions deadline, on Thursday 10th June. The Annual is the Most Distributed creative industry award....
Posted by: Creativepool Editorial
We are exactly one week away from the Annual 2020 final submissions deadline. As you are starting to put the finishing touches on your entries, you might be wondering who will actually see the work you submit. Aside from being scored by our esteemed...
Posted by: Creativepool Editorial
Clearly the last year has been an unprecedented one for many sectors of the industry. We can only imagine what Covid-19 did to Marketing spend, but to leaders such as Mark Evans, Marketing Director at Direct Line Group, even a global pandemic is...
Posted by: Creativepool Editorial
Mark Evans has been with Direct Line Group for nearly 10 years. In all his time working for the brand, he's had the chance to work on a number of campaigns and truly develop the voice of Direct Line - always working with bold, confident agencies from...
Posted by: Creativepool Editorial
Last week the California-based direct response advertising agency announces expansion by their new office in Nashville, Tennessee. The Creative Direct Marketing Group (CDMG) is a full-service direct response and digital advertising agency with...
Posted by: Creativepool
Ogilvy Public Relations announced yesterday that Jennifer Banovetz has been appointed as senior vice president and brand marketing group director of the integrated global communications firm, which is based in Los Angeles. Effective from the 4th of...
Posted by: Benjamin Hiorns
The launch event for the 2017 San Miguel Rich List took place last night (13th October 2017) at the ever-stunning Somerset House, and consisted of enjoyable, engaging and thought-provoking experiences designed to share some insight into the...
Posted by: Robert Ferguson
Social@Ogilvy, the most extensive social media marketing network both globally and in Asia-Pacific, announced today the appointment (effective August 1) of Fergus Hay as General Manager, Asia-Pacific. In his new, Hong-Kong-based role, Fergus will be...
Posted by: Creativepool
Group CEO Mary Keane-Dawson works with social media platforms on a daily basis, establishing business relationships with clients who are interested in excelling in the scene. And with TAKUMI being an influencer marketing agency, you would be right to...
Posted by: Creativepool Editorial
22 were asked to reinvigorate and refresh the look and feel for the youth charity Key. Their tired brand identity and website didn’t fully represent them as a charity aimed at young people. Key is an amazing charity that provides housing...
Posted by: 22
Adding to its agency portfolio, the Stagwell Group has announced that it has acquired a majority stake in Code and Theory, a digital creative shop based in New York with offices in Atlanta, London, San Francisco, and Manila, the Philippines. Code and...
Posted by: Creativepool Editorial
From today, Havas will become a (literally) united front, with Havas Creative Group and Havas Media Group no longer existing as divisions, but uniting under one regional P&L. With this change, Havas Media Group's global managing director and...
Posted by: Creativepool Editorial
Following the formation of MullenLowe Group in May 2015 - from the merger of IPG agencies Mullen in the US with global creative network Lowe and Partners - the network today has unveiled plans for its new global corporate identity. The...
Posted by: Creativepool Editorial
"Life is too short to work with people you don't like or respect." Russ Lidstone grew up in a small fishing town in Devon. Not many can easily get out of that life. To an extent, your roots and background are exactly what defines you, and it's not...
Posted by: Creativepool Editorial
Tell us a bit about your role! Is there a “typical” day? I became CEO last week, so you are probably best asking me again in a few months. I plan to spend most of my time truly understanding the needs of marketers at entrepreneurial...
Posted by: Creativepool Editorial
WPP, the world's largest holding company, has announced an agreement to merge its Australian and New Zealand businesses with STW Communications Group Limited, thereby increasing its shareholding from 23.6% to 61.5%. The merged group will have...
Posted by: Creativepool Editorial
All those starting out in the industry have had to face the issue of pricing their services sooner or later. Freelancers or agencies, there is really barely any difference - businesses need to understand how to rate their offerings just as much as...
Posted by: Creativepool Editorial
Grey Group has announced the acquisition of ArcTouch; a leading full-service mobile design and development company in the United States. ArcTouch will become a free-standing unit of Grey's Brand Experience Group which also includes Grey Activation...
Posted by: Creativepool Editorial
Grey Group has announced the acquisition of award-winning boutique advertising and digital agency nudeJEH in Thailand. Following the acquisition, nudeJEH will join Grey Group Thailand and be known as GREYnJ United. Founded in 2011 through the merger...
Posted by: Creativepool Editorial
Grey London launches The Rules of Cheese This summer, Grey London has re-launched the nation’s favourite cheese brand, Cathedral City. The fully integrated brand re-launch from Dairy Crest, which carries the tag-line “Love Cheese?...
Posted by: Creativepool Editorial
It was announced recently that Matomy Media Group has agreed to sell just under 25% of itself to the French media conglomerate Publicis after the Israel-based company floated on the London stock market. Publicis will be buying 20% of Matomy's shares,...
Posted by: Benjamin Hiorns
The leading marketing consulting, analytics and research firm, Optimal Strategix Group (OSG), announced last week that they have been included on the Inc. 500|5000 list for the fifth consecutive year. The annual Inc. 500|5000 list is an exclusive...
Posted by: Creativepool
Tell us what you do for a living and who you work for? Executive Creative Director at Group Brand What does that involve? A mixed bag really. We work with clients large and small to help solve business, marketing and communication challenges. I'd...
Posted by: Creativepool
The Grey Group announced yesterday that they have agreed to acquire a majority stake in the largest independent advertising agency in Peru, Circus Peru SA (known colloquially as simply “Circus”). The Grey Group is owned by holding company...
Posted by: Benjamin Hiorns
It was announced this week that Group M will merge both the global operations and teams of its MEC and Maxus agencies into a brand new agency, which has yet to be named. This currently nameless agency will be led by MEC's Global CEO, Tim Castree,...
Posted by: Benjamin Hiorns
MullenLowe Group has announced HI! MullenLowe, a new joint venture agreement entered into by Emilio Haimann, President and Creative Director of Hi! and Diego Ricchiuti, President and CEO of MullenLowe Pirella, to consolidate their forces in the...
Posted by: Creativepool Editorial
The John Morrell Food Group and Arby's Restaurant Group have announced they'll be teaming up to support the “No Kid Hungry” campaign, a national initiative by Share Our Strength to end childhood hunger in America. The two brand's combined...
Posted by: Benjamin Hiorns
Finding the flow for Lucozade This summer, Grey London is looking to shake up the soft drinks by encouraging consumers to drink Lucozade Energy in situations beyond bone-shattering hangovers (though it really does work a treat in that regard). Grey...
Posted by: Creativepool Editorial
@Summerbreak is the real-time reality show with a difference; the entirety of the show's content is shared through social media, meaning that the stars experiences are shared the same way they are 'in real life'; through real-time Twitter, YouTube,...
Posted by: Benjamin Hiorns
The SYZYGY Group (a digital communication and marketing network based in Frankfurt) made a big move for the big leagues earlier this week when they significantly upped their investment (from a 26% share to a major 70% share) in the Warsaw-based,...
Posted by: Benjamin Hiorns
Tell us a bit about your role! Is there a “typical” day? Is it cliche to respond by saying that no two days are the same, because that’s true. No two days are the same. Since taking the helm of creative at PHA, the role is...
Posted by: Creativepool Editorial
Vivendi announced today that it has entered into the purchase agreement with the Bolloré Group regarding the approximately 60% majority stake Bolloré Group holds in Havas. The execution of this agreement by Vivendi's Management Board follows the...
Posted by: Creativepool Editorial
DigitasLBi and Oracle have joined forces to launch DigitasLBi’s OSG (Oracle Solutions Group); a dedicated Oracle Digital practice within the agency that provides a one-stop shop for creative and technology consultancy and implementation. OSG...
Posted by: Creativepool Editorial
With 2013 set to be a big year for Creativepool, we're pleased to announce that we've appointed Octopus Group to provide us with PR and social media support moving forward. Octopus are working with us on the re-launch of our web site and also on a...
Posted by: Creativepool
