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Displaying 1 - 36 of 189 results

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Leaders

The ultimate amazon jungle challenge. In speedos.

Publicis Mojo Brisbane recently launched a social media campaign for RID, the Australian insect repellent brand. The unique campaign takes the form of a digital competition called the 'RID Amazon DT Challenge', which seeks to reinvigorate the iconic...

Posted by: Benjamin Hiorns
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Focal Point: Swedish minimalism with Justin Hallström

Justin Hallström is a Canadian born, Swedish raised and London based designer and art director. His strong, visual campaigns for foodie brands including Jamie Oliver and EAT. caught our attention. But according to Justin, he's still a Swedish...

Posted by: Kate Lewin
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Features

Spotlight - Justin Dowling - CGI Artist

- View Justin's Creativepool profile. ‘I am self employed CGI artist based in Stokes Croft, Bristol, originally from London. I have over a decade experience in digital media, focusing mainly on 3D modelling, lighting & animation - I have...

Posted by: Creativepool
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Leaders

Top Hires of the Week

McCann Worldgroup McCann announced this week that it has named Eric Silver as regional chief creative officer for North America. He joins McCann from his own independent agency, Silver+Partners, where he has served as chief creative officer since...

Posted by: Creativepool Editorial
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Features

#Barbiecore and the rise of the Nostalgia influencers

By Dale Barnett, Insights Editor at Influencer Intelligence Nostalgia Marketing is a common strategy used to associate the target audience’s positive emotions about the past with a product or service to boost sales. Marketers use references to...

Posted by: Creativepool Editorial
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Leaders

#GettingToKnow Yvonne O’Brien, Chief Marketing Officer at Zappi

Tell us a bit about your role! Is there a “typical” day? My typical day begins with a trot around the neighbourhood with my dog, Daisy, which is ever the priority. Then, I like to make time for expansive reading when I’m not too...

Posted by: Creativepool Editorial
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Leaders

#GettingToKnow Georges Tertois, Co-Founder of Eidgensi

Georges Tertois is Co-Founder and General Manager at Eidgensi, a creative media agency for the new era of the internet. Tell us a bit about your role! Is there a “typical” day? It genuinely is different each day. The question I...

Posted by: Creativepool Editorial
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Inspiration

Owning the lick with Cutwater and Hartz | #BehindTheIdea

For this week’s behind the idea feature, we’re focusing on a playful little campaign from leading pet care brand Hartz and their creative and media agency of record, Cutwater for Delectables, the wet cat treats. The "Deliciously...

Posted by: Creativepool Editorial
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Inspiration

Mapping the (in)equity of space in New York | #BehindTheIdea

Last year, BUCK worked with Transportation Alternatives to bring attention to Spatial Equity NYC, a new tool created with MIT's Norman B. Leventhal Center for Advanced Urbanism to map the (in)equity of space and how it impacts our health,...

Posted by: Creativepool Editorial
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Features

Best NFT markets 2022 - The top 3 to watch

After releasing the first non-fungible tokens (so-called NFT) the world of cryptocurrency but also art are not the same. It completely changed how we look at pieces of art, collectibles, and many popular culture assets, like investments or memes on...

Posted by: Creativepool Partner
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Workshop

Streaming kings - The growing power of influencer marketing on Twitch

Matt Woods, CEO and founder of influencer marketing agency AFK Digital explains the power, potential and reach of influencer marketing on Twitch. Twitch is known as a live-streaming platform for gamers, however its growth over the last number of...

Posted by: Creativepool Editorial
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Industry

Small acts of generosity with Cadbury and VCCP | #BehindTheIdea

Even the smallest gesture can bring a smile to someone who might need it. This is the simple, yet powerful idea behind VCCP's latest ad for Cadbury, named 'Bus.' Directed by Academy director Fréderic Planchon, the spot shows a little boy...

Posted by: Creativepool Editorial
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Industry

The adorable little homemaker of Rothco and Woodie's - #BehindTheIdea

Who remembers the Acts of Homemaking campaign from Woodie's? It was one of the highlights of the 2020 Christmas ads, and a chance for Woodie's and Rothco to tell a lovely story about the kindness of a neighbourhood at Christmas time. Arguably, 2020...

Posted by: Creativepool Editorial
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Industry

Annual 2021: who will see your work this year?

Time is ticking! With the standard submissions deadline now out of the way, we are little more than two weeks away from the Annual 2021 final submissions deadline, on Thursday 10th June. The Annual is the Most Distributed creative industry award....

Posted by: Creativepool Editorial
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Industry

The Reverse Selfie of Dove and Ogilvy – #BehindTheIdea

Dove has become an incredibly well-known brand for challenging the established standards of "beauty" and promoting natural beauty across all ages. With this campaign by Ogilvy, the brand reached entirely new heights. The video campaign below shows a...

Posted by: Creativepool Editorial
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Industry

Looking back on Annual 2020

Shiny covers have started to flood our social channels, as the trophies for last year’s Annual 2020 reach our winners this week. Looking back on the year that’s just been, it’s hard to say this wasn’t somewhat of an...

Posted by: Antonino Lupo
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Inspiration

The multicolour travels of an Art Director - #MemberSpotlight

From Cape Town to London, Illustrator & Art Director Justin Poulter has never given up on his ambitions and dreams of becoming an established artist in the creative industry. Some designers find inspiration by being exposed to a number of creative...

Posted by: Creativepool Editorial
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Leaders

The importance of prototyping for design teams

From lowering the margin of error and risk to ultimately releasing a more refined, well-rounded product, leading companies in the world today are heavy on prototyping and quite rightly so. Businesses and projects that do not believe in the power of...

Posted by: Creativepool Editorial
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Industry

Annual 2020: who will see your work this year?

We are exactly one week away from the Annual 2020 final submissions deadline. As you are starting to put the finishing touches on your entries, you might be wondering who will actually see the work you submit. Aside from being scored by our esteemed...

Posted by: Creativepool Editorial
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Leaders

Top hires this week

Better boosts senior management team Brand agency Better has appointed two new members to its senior management team, including Simon Preece who joins as associate brand director. Preece will support the agency’s strategic growth, service...

Posted by: Creativepool Editorial
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Leaders

Top hires this week

Isobar ups Gill, Sytsma Isobar has elevated Simon Gill (pictured above, front, alongside CEO Steven Moy) to chief experience officer for EMEA and Daniël Sytsma to chief design officer of EMEA with immediate effect. They will be critical in...

Posted by: Creativepool Editorial
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Leaders

Top Hires of the Week

Saatchi & Saatchi London taps 72andSunny ECD Saatchi & Saatchi London has hired the former ECD of 72andSunny New York to be its new chief creative officer. Guillermo Vega will join the agency on October 1 following the departure of Andy Jex, who...

Posted by: Creativepool Editorial
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Leaders

Account Wins of the Week

Impero - Havana Club London-based independent creative agency, Impero, have announced their appointment as a key strategic and creative partner for Pernod Ricard’s Havana Club rum. The agency will be responsible for taking the Cuban rum in a...

Posted by: Creativepool Editorial
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Leaders

Top Hires of the Week

FCB West San Francisco’s FCB West, best known for its work on the Levi’s and Clorox accounts, has hired Justin Moore to partner with the recently promoted Mike Long as Co-Executive Creative Director. Moore and Long will report directly...

Posted by: Creativepool Editorial

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