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Workshop

Branding and Rebranding in the Family Legal Sector #CreativeCaseStudy

Run For the Hills, the award-winning design house specializing in interiors and branding, is now the go-to for edgy and cool branding. This month, they’re unveiling their branding work for a family law company, Burgess Mee. Typically, branding...

Posted by: Benjamin Hiorns
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Leaders

mmadigital hires Phil Howells as creative consultant

mmadigital, the Manchester-based specialist online marketing agency for the legal sector, has completed a hat-trick of summer hires by appointing Phil Howells, the creative genius behind the “It's a bit of an animal” campaign for...

Posted by: Benjamin Hiorns
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Leaders

The blurred legal lines between inspiration and stealing.

When does homage become theft? And when does inspiration tip into plagiarism? Can a creative endeavour ever be called completely original? These were the questions facing a U.S. court, which last week found in favour of the family of the late soul...

Posted by: Magnus Shaw
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Leaders

What role will the tech sector play in the economic recovery?

It's been over a year since the first lockdown came into place. People are eager to leave their homes to socialise again, shop and find new experiences - which doesn't necessarily mean we should do it before it's common sense to do so, but it does...

Posted by: Creativepool Editorial
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Inspiration

Public sector ads - where we've been and what can we learn?

The closing event in the celebration of 100 years of Advertising - joint Government Communication Services and IPA (England and Scotland) Jan 2018. Chair - James Pais, IPA Scotland Chair & Creative Services Director, Frame Speakers & Panel...

Posted by: Becky
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Inspiration

A broader focus for the solar energy sector #BehindTheBrand

Today, we kick off the week by interviewing Fernando Ortiz Ehmann, the Global Principal at Saffron Brand Consultants. With an illustrious career in branding and a keen eye for innovative solutions, Fernando has been at the forefront of transforming...

Posted by: Creativepool Editorial
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Leaders

Finance Sector New Business Wins

Taking the lead in providing production services for the financial services industry With three fantastic new business wins adding to our already strong roster of finance sector clients such as JP Morgan Asset Management, M&G Investments, Investec,...

Posted by: LEAP
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Workshop

Blockchain: Solving the media and advertising sector's challenges

There are over 6,500 different cryptocurrencies, all varying in size of market capitalisation, which have different followings and trading volumes. Some of these are meme coins that have a supporting business model flimsier than a house of cards....

Posted by: Creativepool Editorial
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Leaders

Blockchain: Solving the media and advertising sector’s challenges

There are over 6,500 different cryptocurrencies, all varying in size of market capitalisation, which have different followings and trading volumes. Some of these are meme coins which have a supporting business model flimsier than a house of cards....

Posted by: The PR Boutique
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Inspiration

Vector dreams in the creative sector - #MemberSpotlight

Ten years fly when you're having fun. Ten years ago, in the middle of the 2010 financial crisis, Rob House was just getting started as a freelance illustrator - and even now, Rob knows that was probably the best choice of his life. Rob has worked...

Posted by: Creativepool Editorial
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Features

What does the pandemic mean for the production sector?

Some will remember a very specific time in the history of cinema, a time when certain crews were reduced to a bare minimum and all that mattered was the artistic expression, the idea behind film itself. I am certainly too young to remember a time...

Posted by: Antonino Lupo
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Leaders

How can brands adapt to change in the luxury sector?

As luxury consumers' behaviour changes from 'having' to 'being', experiences are being increasingly valued as much as products. Brands can capitalise on this by creating experiences that are the sweet spot between brand aspiration and brand vision....

Posted by: Imagination
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Leaders

TV shows about the creative sector? Pah! Who needs 'em?

Antiques Roadshow, Flog It!, Bargain Hunt, Cash in The Attic, Dickinson's Real Deal - there’s no doubt the BBC and ITV recognise the crucial role selling old stuff plays in the cultural fabric of the UK. Indeed, one cannot help but be impressed...

Posted by: Magnus Shaw
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Leaders

Account Wins of the Week

Isobar - Chambord Isobar has been appointed as the UK social and digital agency for Chambord Black Raspberry Liqueur, owned by Brown-Forman Beverages. Isobar will manage all social and digital strategy and activity in the UK, continuing to build...

Posted by: Creativepool Editorial
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Leaders

Creative Opinions: GDPR

This week, on May 25, data protection rules across Europe will undergo the biggest change in the last two decades. It's a change two years in the making. In April 2016, after years of negotiations and legal tussling, officials agreed upon the...

Posted by: Benjamin Hiorns
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Leaders

Creative Opinions on AI

Dan Koren, Head of ADI at Wix.com, on how AI is creating a new market standard for web design. Currently, artificial intelligence is mainly associated with robotics and self-driving cars. Nonetheless, major advances in AI technology have opened the...

Posted by: Benjamin Hiorns
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Features

Generative AI: more harm than good for influencer marketing? #FutureMonth

As the topic of Artificial Intelligence (AI) has taken over discussions from Parliament to Cannes Lions and beyond, industries across the world have begun to implement the technology into both their everyday processes and future plans. The greatest...

Posted by: Creativepool Editorial
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Inspiration

Creating a meat milkshake for serious Diablo 4 gamers | #BehindTheIdea

To launch the eagerly awaited fourth installment in Blizzard Entertainment’s Diablo series, B-Reel has revealed its new campaign daring gamers to taste something no one on earth has ever tried before: a Demon Meat Shake. After the open Beta...

Posted by: Creativepool Editorial
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Leaders

Account Wins of the Week

WCRS - MoneySuperMarket MoneySuperMarket has announced the appointment of WCRS as its new creative agency. WCRS won the brief in a four-way pitch process against Saatchi & Saatchi, AMV BBDO and Wieden & Kennedy and will start working with...

Posted by: Creativepool Editorial
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Inspiration

Let me Tela you a story: Meet Shara Vickers, Creative Director

Avid readers of my Creativepool blog - of which there must be literally…some - will know that I upped sticks and moved from the Big Smoke (London) to the Big Nice And Airy (Saffron Walden) a couple of years ago. During this time, I’ve...

Posted by: Ashley Morrison
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Features

The Taylor Swift AI Scandal and the Bleak Implications of Deepfakes

Of all the fresh horrors wrought by AI in recent years, few chill the blood quite like the concept of the ‘deepfake’. If the term still means nothing to you then allow me to ruin your day - in essence, it’s the concept of creating...

Posted by: Benjamin Hiorns
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Workshop

The Ultimate and Comprehensive Guide to Freelance Tax

In 2015, nearly 40% of the UK’s self-employed workforce did not file their taxes by the HMRC deadline. That accounts for over 890,000 freelancers in the UK, who all faced a £100 late fee. The mere thought of taxes is often nightmare fuel...

Posted by: Antonino Lupo
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Leaders

Top 10 Ads of the Week

Selmore - ASN Bank Did you ever give any thought to the fact you've never switched banks in your life? I know I haven't. In fact, I've been with the Halifax for almost 20 years and I'm not even sure why. It turns out that I'm not alone according to...

Posted by: Benjamin Hiorns
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Features

How Generative AI is Changing Our Industry and Our Society

Beyond the fledgling capabilities of ChatGPT, Generative AI is rewriting the rulebook. One person who knows that more than perhaps anyone else is tech influencer Bernard Marr, whose latest book, Generative AI in Practice, outlines the profound and...

Posted by: Benjamin Hiorns
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Leaders

Creative industry employment dwarfing other sectors

When people ask me what I do for a living, I often simply reply; “I write.” This response is often met either by furrowed brows, genuine interest or complete surprise, as it would appear that to some people, the concept of actually making...

Posted by: Benjamin Hiorns
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Industry

5 Outsourcing Trends To Look Out For In 2024

In the ever-evolving world of business, the concept of outsourcing has become synonymous with adaptability and efficiency. As companies navigate the intricacies of a fast-paced global marketplace, they continually seek innovative ways to optimize...

Posted by: We Are Amnet
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Features

The Green Claims Code in a nutshell | #SustainabilityMonth

Some 28% of consumers stop purchasing certain brands or products for ethical or sustainability-related concerns. To help that sink in, it’s nearly 1 in 3 consumers, and definitely more than a quarter. These findings by Deloitte shook the agency...

Posted by: Creativepool Editorial

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