Displaying 1 - 36 of 9457 results
JWT has named former DDB New York chief creative officer Matt Eastwood as worldwide chief creative officer, in a statement released yesterday, a role which has been left vacant since Craig Davis left the agency in 2009. DDB New York appeared to enjoy...
Posted by: Benjamin Hiorns
Ogilvy & Mather's growing international leadership team added another string to its bow yesterday when it was announced that Antonio Nunez will be serving as the new head of planning of the agency's Chicago office, starting this month. Nunez, who is...
Posted by: Benjamin Hiorns
Leo Burnett announced yesterday that Nigel Tribe had been appointed as head of strategy for Leo Burnett Singapore and global planning director for SKII. This appointment comes hot on the heels of not only some major recent wins for the agency...
Posted by: Benjamin Hiorns
How do you design for designers? This is the story of how a design studio, rebranded a design-focused PR agency and got it right. Going on a rebrand journey can be anxiety inducing for anyone. None more so than for a PR agency working in...
Posted by: Red Setter
Yesterday at Gamescom, the annual gaming convention which is currently taking place at the the Koelnmesse in Cologne, North Rhine-Westphalia, Germany, Microsoft and Sony laid out their cards for the coming fiscal year for their respective gaming...
Posted by: Benjamin Hiorns
2020: The year fan engagement took centre stage The pandemic has upended all of our lives in one way or another. While some industries pivoted to limit disruption, others are struggling as Covid-19 continues to take its toll. The sports industry is...
Posted by: Paul Bidder
In the modern world, we’re bombarded by images: the average person is exposed to as many as 5,000 adverts every day. That’s one advert every 11.52 seconds. How do you make imagery stand out from an endless flood of data? This is the...
Posted by: Saddington Baynes
London-based digital engagement agency AllTogetherNow has completed a major piece of content strategy work for adidas, designed to unify and optimise the brand’s consumer engagement content production across the world. The adidas Consumer...
Posted by: Creativepool Editorial
The Future Foundation, in consultation with IPA thought leaders and clients, and supported by Advertising Week Europe, has undertaken another 10-year trend study to prepare the market for the future. The first phase of findings identifies four...
Posted by: Melanie Howard
The Influencer Marketing Hub defines an influencer as ‘a person who has the power to affect the purchasing decisions of others because of his or her authority, knowledge, position or relationship with his or her audience’ on social...
Posted by: Creativepool Editorial
Strategic use of trailers and subtitles, sometimes individually, sometimes combined, sometimes not at all, can significantly increase views, completion of and or engagement in long-form video content on social media, according to research presented...
Posted by: Creativepool Editorial
Content which engages the right consumers rather than attracting an endless stream of clicks from irrelevant customers is what brands should be aiming for. A panel at Creativepool’s Connect: London festival agreed that it is better for content...
Posted by: Creativepool Editorial
JWT London recently announced its first new hires since Neil Godber was promoted to head of planning last month after Tracey Follows, executive partner and chief strategy officer, announced she would be leaving the agency at the end of this month....
Posted by: Benjamin Hiorns
It was announced yesterday that Phil Buehler has been named as the new executive vice president/ global director of strategic planning at Porter Novelli. In this role he will be leading the public relations agency's award-winning analytical team, who...
Posted by: Benjamin Hiorns
Maggie’s, the charity which provides practical, emotional and social support for people with cancer, has applied for planning permission for a new Maggie’s Centre in the grounds of The Christie in Manchester. The Centre is designed by...
Posted by: Foster + Partners
Rufus Leonard, the independent creative agency, is launching this year’s integrated campaign for Scottish Widows, which aims to demystify the pension planning process for consumers. Launching this week to tie in with Pension Awareness Day on 15...
Posted by: Creativepool Editorial
OLIVER Group has collaborated with The Guardian, to launch “Learn about the world of The Media Planner,” a vibrant, vintage, tongue-in-cheek guide that details a humorous and surprisingly accurate account of life in a media agency. The...
Posted by: Creativepool Editorial
In a move that will delight anyone who has ever seen Back to the Future 2 or The Fifth Element, Airbus is reportedly planning to test self-piloted personal aircraft by the end of the year, primarily as a means of reducing traffic on inner-city roads....
Posted by: Creativepool Editorial
On 6th June, 2269, the Greatest Party of All Time will take place around the world. We will not be around to see it. But creativity is also about leaving something for the next generations to experience and enjoy, isn't it? Peter Dean, Co-Founder of...
Posted by: Creativepool Editorial
Few would accuse the Tate Modern as an institution that looks backwards, but the iconic London landmark and beloved mandatory field trip destination of art students across the country, is looking to engage with its forward-thinking ethos on an even...
Posted by: Creativepool Editorial
The jump from designer to Head of Design is like that from musician to conductor. A designer is a highly skilled specialist that performs as a part of a larger ensemble. The Head of Design decides how to interpret new works, unifies the performers,...
Posted by: Creativepool Editorial
At the Davos World Economic Forum in 2016, the Ellen MacArthur Foundation announced that in terms of weight there will be more plastic in the ocean than fish by 2050. Shocked by this statistic, Head & Shoulders announced its commitment to use...
Posted by: Creativepool Editorial
A husky sledder, a tour guide and a carpenter may not seem to have much in common at first sight - but once you get to know Luisa Wells and how inspiring her leadership is, you can sort of see why she sees herself in any of the three. Clearly an...
Posted by: Creativepool Editorial
Tell us a bit about your role! Is there a “typical” day? It’s early days as I’ve only just started working at Girl&Bear so at the moment I’m mostly watching, learning and understanding. A typical day in my role usually...
Posted by: Creativepool Editorial
Wayfair, one of the world’s largest online destinations for all things home, recently launched the third iteration of its integrated strategic campaign “Go Your Own Wayfair”. This is the first spot of the campaign developed by Jung...
Posted by: Creativepool Editorial
Penny Verbe defines herself as a "Hacienda girl through and through," a hardworking woman born and raised in a working class background, who learned the value of hard work really early on in life. There are few things that can teach you how to...
Posted by: Creativepool Editorial
Michelle Martin Head of Production Lola Post Production LTD Visit Lola Post on IMDB 9am - Grab a coffee, switch the computer on, wait for a zillion emails to appear on my outlook, open the schedule and take a deep breathe before the day...
Posted by: Lola Post Production LTD
Tell us a bit about your role! Is there a “typical” day? My role as Director/Head of Production at Solarflare is very varied, so as cliche as it sounds no two days are the same. That said, I typically search for inspiration each...
Posted by: Creativepool Editorial
What to do when your personality doesn't match the stereotypes required for a successful career? You keep going. Anna Jehan was recently appointed as the Head of Design at Digitas UK, and she admits spending some of her early career struggling with...
Posted by: Creativepool Editorial
In this episode: Hosts Dan Maudhub and Phil Jones have the pleasure of speaking to Helen Keyes, Global Head of Brand, Communications & Digital Design at Philips. Chatting about her career beginnings at Raymond Loewy, being mentored and finding out...
Posted by: Wonderful
Sure, when you think of animal welfare there are a few names that pop to mind. If the Born Free Foundation isn't among those, you've probably been missing out on a range of incredible stories and initiatives, campaigns and ideas that the foundation...
Posted by: Creativepool Editorial
As part of our "Five Minutes with..." series, meet Michael Stephens. Tell us what you do for a living? I joined Virgin Atlantic in January 2018 as Head of Creative and Design. What does that involve? I head up the talented internal creative and...
Posted by: Heather Deacon
Brass, the Leeds-based marketing agency, has increased its mobile marketing offering, with the appointment of Sam Watson to the newly created ‘Head of Mobile’ role. The introduction of the new position marks an increased investment by...
Posted by: Brass
With all the technological advancements being thrust upon the world of entertainment, it's only natural (and fair) that these advancements are also being used to benefit us in ways beyond keeping ourselves occupied in the hours between sleep and...
Posted by: Benjamin Hiorns
One could say that Joe Belliotti is in love with the music industry. But even that alone would be a massive understatement. Joe breathes and lives music every day. He embraced it as a constant which has been part of his life since he joined the...
Posted by: Creativepool Editorial
To Beckie Underwood, the most important feature of character any creative professional should have is pure and simple humanity. Beckie dreams of an industry with a 3-day work week and was never scared by not having a typically creative background or...
Posted by: Creativepool Editorial
