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Leaders

The Finger Spoon that makes food taste better

Design studio Michel/Fabian has created a spoon that claims to improve the flavour of food by recreating the experience of licking your fingers. The Goûte spoon is reportedly the result of years of research by Michel/Fabian co-founder Andreas...

Posted by: Creativepool Editorial
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Inspiration

Giving Optimus Prime a day off from saving the universe | #BehindTheIdea

While the later, Mark Whalberg fronted Michael Bay films might have started to sour the public’s relationship with the Transformers, their lasting widespread appeal can’t be denied, particularly among the millennials who grew up with...

Posted by: Creativepool Editorial
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Workshop

Are you pricing your agency services the right way?

As businesses, agencies have the grave burden to make profit with which they can generate growth and help the team thrive. With that in mind, pricing your agency services is arguably the most difficult part of founding and running a successful...

Posted by: Antonino Lupo
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Inspiration

The value of balancing commercial and personal projects - #MemberSpotlight

All work and no play... well, you know the rest. It is hardly a coincidence that Jack from the Shining was a writer, and thus, a creative professional himself; the importance of balancing commercial and personal projects is much discussed in recent...

Posted by: Creativepool Editorial
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Leaders

Festive Feels: All the ads of Christmas 2018

Burberry - Close Your Eyes and Think of Christmas Vodafone - Christmas Covered Agency: Ogilvy UK Director: Gary Freedman Production: Independent Films Visa - #KeepItLocalThisChristmas Agency: Saatchi & Saatchi Director: Chris...

Posted by: Creativepool Editorial
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Leaders

Top Hires of the Week

M&C Saatchi M&C Saatchi has appointed Sereena Abbassi as Head of Culture and Inclusion, where she will be working closely with Victoria Fox, Chief Executive of LIDA and group sponsor of diversity and inclusion at M&C Saatchi Group. Sereena is...

Posted by: Creativepool Editorial
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Leaders

Found Studio launch room-scale demo studio to help brands understand VR

Output Group’s creative content studio Found has unveiled their first room-scale VR demo studio in Farringdon, built to help brands better understand the potential of virtual reality and to showcase the studio’s latest project, Vanishing...

Posted by: Creativepool Editorial
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Leaders

Rebrand Roundup: Southbank Centre, Bibendum and other stories

North - Southbank Centre North has designed a new visual identity for London cultural institution, the Southbank Centre, to give it a more “consistent” and less “complex” brand. Southbank Centre, based in Lambeth, is...

Posted by: Creativepool Editorial
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Leaders

Marcus Rashford and Willian save their serious prep for FIFA 17 online

Xbox are proudly shouting that Xbox Live is the UK’s fastest gaming network for playing FIFA 17 with an epic yet light-hearted new film featuring the Premier League stars Marcus Rashford and Willian. The film pastiches the serious tone of...

Posted by: Creativepool Editorial
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Leaders

Top 10 Account Wins of the Week

VCCP - Royal British Legion VCCP Media have been appointed The Royal British Legion’s media planning and buying agency following a competitive pitch process informed by Creativebrief. The incumbent was Maxus. The Royal British Legion was...

Posted by: Creativepool Editorial
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Leaders

Top 10 Ads of the Week

Karmarama - Kerrygold's Karmarama is launching a gleefully optimistic new TV campaign for Kerrygold’s spreadable butter range, which is set to go live this weekend. The inspiration for the idea came from the fact that the home of Kerrygold is...

Posted by: Benjamin Hiorns
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Leaders

Top 10 Ads of the Week

BBH London - KFC BBH London and Giles Ripley from Partizan have cast “Randy O’Brien,” the bogus KFC Chief Apology Officer, in a tried and tested comedy classic, the faux corporate apology. Hand-crafted in a single shot, what starts...

Posted by: Creativepool Editorial
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Top 10 Ads of the Week

BBH London - KFC BBH London and Giles Ripley from Partizan have cast “Randy O’Brien,” the bogus KFC Chief Apology Officer, in a tried and tested comedy classic, the faux corporate apology. Hand-crafted in a single shot, what starts...

Posted by: Creativepool Editorial
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Leaders

DMY International Design Festival Berlin

For those of you not familiar with DMY Berlin, the annual contemporary design festival is hosted in the German capital, and each year it invites aspiring and established designers to present new products, prototypes and design concepts to an...

Posted by: Kate Lewin
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Leaders

Ads of the Week

adam&eveDDB - #DontFuckMyFuture #DontFuckMyFuture - Keira Knightley We're all probably suffering from Brexit fatigue right now, but that doesn't make it any less important. On that note, adam&eveDDB have created a series of provocative new films...

Posted by: Benjamin Hiorns
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Leaders

DDB Hamburg prove that the Weapen is mightier than the sword

Across globe, journalists are constantly under the threat of violence, and many unfortunately end up as victims, as simply researching authoritarian regimes or organised crime can be a life-threatening profession. In 2015 alone, 144 reporters were...

Posted by: Creativepool Editorial
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Inspiration

Brand Case Studies: Bright ideas with WATT A LAMP

The brand mission of WATT A LAMP is to introduce modern high-end lighting concepts that inspire and surprise with innovative design products and challenging materials. Suspended within an authentic universe of design, art, craftsmanship and quality...

Posted by: Kate Lewin
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Leaders

BBH launches in Stockholm

BBH has officially announced the opening of an office in Stockholm, furthering the agency’s ambition to become the number one agency partner for the mobile age. The new agency was born out of the acquisition of highly acclaimed Swedish mobile...

Posted by: Creativepool Editorial
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Leaders

Geometry Global clean up at Dubai Lynx Awards

Geometry Global Dubai took home 18 awards at last Wednesday’s Dubai Lynx festival. The awards haul included the top prize of a Grand Prix as well as six Gold, seven Silver and four Bronze in total, making the agency one of the most awarded of the...

Posted by: Creativepool Editorial
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Leaders

Wieden's creative director presented with governmental award

Wieden+Kennedy Amsterdam creative director Alvaro Sotomayor, has been awarded a rare and prestigious honour by the Amsterdam City Council in recognition of his creative contribution to the city over his 20-year career at the agency. Sotomayor was...

Posted by: Creativepool Editorial
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Leaders

The Week in Tech

Amazon is going underground Many of you might have been surprised this last week by a sneaky new app Amazon stealthily dropped onto Android devices (I know I was). What made this particular app so surprising, however, is that you couldn’t download...

Posted by: Benjamin Hiorns
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Inspiration

Przemek Pyszczek: The Plattenbau is cool again

The Plattenbau has become cool again. These constructions of Soviet-era Communism, where colossal concrete slabs were assembled into a home are the ultimate chic addition to the lives of the young and upwardly-mobile of Berlin. These Plattenbauen...

Posted by: Creativepool Editorial
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Leaders

The Week in Advertising

72andSunny Amsterdam – If Carlsberg Did Haircuts Carlsberg recently launched the latest instalment in its ongoing “If Carlsberg did” films, a series that has historically been a little hit or miss, but is firing on all cylinders here. Created...

Posted by: Creativepool Editorial
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Leaders

Preparing for Launch: Launches of the Week

KBS Shanghai KBS officially opened its doors in Shanghai this week, marking its formal entry into the Chinese market. The new office is led by Douglas Lin, partner and CEO, and Jonathan Ip, partner and chief creative officer. KBS has already begun...

Posted by: Creativepool Editorial
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Leaders

Idean heads for the hills

Global experience design agency Idean, has announced the opening of a new studio in West Hollywood, Los Angeles, which will be led by newly appointed head of studio & creative director, Andreas Neumann. Neumann brings to the agency extensive...

Posted by: Creativepool Editorial
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Leaders

The Ad World Weekend Roundup (20/10/14)

The last week has seen quite a few notable moves in ad world, with a few significant appointments that I've already touched on (including Lindsay Pattison's appointment to global CEO of Maxus), as well as those listed below. Nils Leonard has been...

Posted by: Benjamin Hiorns

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