Displaying 541 - 576 of 9286 results
Alan Lafley, Procter & Gamble's chairman and CEO announced last Friday after a fiscal fourth-quarter earnings call, that the consumer products giant are planning to shed up to 100 brands to help make P&G a more efficient and streamlined company....
Posted by: Benjamin Hiorns
Boston-based furniture retailer Bernie & Phyl's has named the New York agency DeVito/Verdi as its agency of record. The award-winning agency was granted a seat at the company's table by Rob Rubin, Bernie & Phyl's president of merchandising and...
Posted by: Benjamin Hiorns
Assembly announced yesterday that former M&C Saatchi CEO, Jeff Brooks, had joined them as the agency's chief commercial officer. The move, effective immediately, will see Brooks leading the forward-thinking, New York-based scaled media agency's...
Posted by: Benjamin Hiorns
O.R Radhakrishnan has beed scooped by Enormous Brands, the Mumbai, India-based agency, which provides complete marketing and brand solutions to brands. Radhakrishnan joins EB as executive creative director from McCann Mumbai, where he served as...
Posted by: Benjamin Hiorns
Leo Burnett Change, the specialist social change agency, have been appointed as the creative account for the NSPCC, as the child protection charity gears up for a major campaign that will launch this autumn. The agency won the account after an...
Posted by: Benjamin Hiorns
Geometry Global was born out of the merger between G2, OgilvyAction and JWTAction and part of WPP and is the world’s largest activation network. Geometry Global has announced today (11th July 2014) the appointment of Andy Wong as Creative...
Posted by: Creativepool
Publicis Kaplan Thaler has been named as the lead creative agency for the American seafood restaurant chain, Red Lobster, two months after its account was put into review following a departure from parent company, Darden. Media for the brand is...
Posted by: Benjamin Hiorns
mmadigital, the Manchester-based specialist online marketing agency for the legal sector, has completed a hat-trick of summer hires by appointing Phil Howells, the creative genius behind the “It's a bit of an animal” campaign for...
Posted by: Benjamin Hiorns
From Cicero to Aubrey Beardsley, human beings have never had to look too far for individuals touched by the hand of creative genius. But finding intellects so inspired, profound and insightful they actually manage to predict the future, is more of a...
Posted by: Magnus Shaw
Bridgestone, the world's largest tyre and rubber manufacturer, are targeting a new audience with a new advertising campaign by Publicis Hawkeye for its revolutionary new line of tyres. Emmy-award winning Modern Family star Julie Bowen has been tapped...
Posted by: Benjamin Hiorns
Royal London has unveiled the follow-up spot to their “We're so yesterday” campaign, which was released earlier this month to (according to the mutual life and pensions company) celebrate the fact that “Royal London has stood by its...
Posted by: Benjamin Hiorns
For the second year running the top distinction at the annual Facebook Studio Awards has gone to an advertising agency and brand combination, who used the social media platform as a base from which to launch a successful campaign. This year the...
Posted by: Benjamin Hiorns
In the years of consumer excess that dominated most of the 20th Century, a premium brand had to be exclusive, ostentatious and downright unaffordable for the average man in the street. The premium label was the reserved for the luxury goods and the...
Posted by: bluemarlin
Last month it was announced that online brokerage firm 'E-Trade' were retiring their now legendary talking baby commercials, which have been mainstays on American television since they first aired during the Super Bowl commercials back in 2008....
Posted by: Benjamin Hiorns
I don’t want to jinx it or anything, but hasn’t the weather been glorious over the past few days? Warm enough to potter around the garden in a t-shirt, I even slapped on some factor 10 sun cream, being the pasty ginge that I am. And...
Posted by: Ashley Morrison
London-based creative advertising agency Bartle Bogie Hegarty have recently unveiled a beautiful new televised advertisement for Dulux, the UK's most popular purveyors of quality paints. BBH have been working with Dulux for almost 3 years now, after...
Posted by: Benjamin Hiorns
We all love biscuits, it can't be denied that a cup of tea wouldn't be the same without them, and there is no brand more synonymous with biscuits than McVitie's. Though McVitie's was first launched almost 200 years ago, the company merged with...
Posted by: Benjamin Hiorns
When you’re self-employed there’s little that can upset the equilibrium quite as much as someone from Timbuktu taking over your email account. Last week this happened to me and let me tell you, it is damned annoying. In fact in the...
Posted by: Creativepool
I tried Corsodyl once. My mum had a bottle in her bathroom cabinet and, as it said it was a mouthwash, I took a liberal swig. It was very much like rinsing with floor polish and Polo mints. But it is a 'medicine' and the worse a medicine tastes, the...
Posted by: Magnus Shaw
You've got a little less than a week to get yourself down to the Royal Academy to marvel at the wonders of the Summer Exhibition. Or do I mean wonder at the marvels? Or neither? Do I mean marvel at the lack of talent - or the extraordinary choices of...
Posted by: Ashley Morrison
Just do it. Yes, that’s one of my top tips for today - or for any day when the creative juices aren’t running maybe quite as freely as you would like them to. Because no matter how creative we are, no matter what gems of genius...
Posted by: Ashley Morrison
I don’t know if you caught Joanna Lumley on TV the other night. She was there to talk about a new movie that she’s made with Martin Scorsese which she was understandably thrilled about. Now I’ve always liked Lumley. I like the fact...
Posted by: Creativepool
Create Britain is a national initiative, spearheaded by Creativepool, to celebrate and champion the creative industries and the £100 billion+ value they help to generate for the UK economy each year. Create Britain has already received...
Posted by:
Patrick Collister has released his annual directory of the world's best communications agencies, campaigns and individuals, covering areas such as advertising, print, digital, as measured by awards won. Patrick Collister’s The Directory Big...
Posted by: Creativepool
by Magnus Shaw. Earlier this year I wrote a piece for Creativepool, arguing the Red Cross had undermined their advertising by using a woman and her dog to represent the concept of 'crisis'. I agreed the ad was attractively directed, but was...
Posted by: Creativepool What do you actually do? I am creative director of a small london based design agency, this means that I have my hands in everything from the design work, client relationships, finding new clients, to creative direction. My usual days consists of...
Posted by: Creativepool
Shotopop Shotopop is the pebble beach pixel playground of Casper Franken, latte guzzling, medium format film collector and Carin Standford, sun seeking seamstress and mocha manic. It is the memory of an old man and the imagination of a little girl...
Posted by: Creativepool
"Style is everything: don't leave home without it." Creativepool grabs five minutes with Toby Willsmer, Artist and Illustrator, to talk creative control, dream projects with Marvel and finding your own style. How long have you been an Artist and...
Posted by: Creativepool
by Ashley Morrison OK, let's pretend that you haven't read the title of this blog (or looked at the first picture) and see if you can guess what sort of building this describes: "It's all about human beings and that's it! Think sunken snugs,...
Posted by: Creativepool
by John Fountain When I was a young lad one of my greatest joys was screened on ITV on Saturday mornings. It was an action-packed TV production with high-octane plots, daring dos and heroics that young boys, raised on a diet of Bobby Moore, Scooby...
Posted by: Creativepool
by Jessica Hazel When I am not blogging for Creative Pool I am running my vintage clothing market at Brick Lane and Spitalfields. All of the traders there follow the trends and stock their stalls accordingly, working hard to hunt down vintage...
Posted by: Creativepool
by John Fountain Successful voice-over talents often earn thousands in session fees and residuals, and more frequently than not, in less time than a half hour of work. Becoming a successful voice-over talent for television and radio commercials,...
Posted by: Creativepool
by John Fountain During my career I've had to come up with ideas in all sorts of shabby environments. For a year I worked out of a garage in Paddington. While in Singapore my office was on the second floor of a very dodgy shopping precinct. And...
Posted by: Creativepool
by Magnus Shaw If you've been following the BBC's peerless Olympic comedy "2012" you'll be more than familiar with Siobhan Sharpe and her empty-headed, rapid-fire marketing eyewash, delivered to perfection by the superb Jessica Hynes. Anyone who...
Posted by: Creativepool
I'm a bit of a sad case. I like American Idol. There, I've said it. I prefer it to the UK version of The X Factor, largely because it hasn't got that buffoon Louis Walsh on it but also because I feel that the singing talent in America is better than...
Posted by: Creativepool
In this month's article we will be looking at the grey area these days between front end design and development. Most of Source's clients have restructured their creative and tech departments forcing people to be able to design and build projects and...
Posted by: Creativepool