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by Magnus Shaw Hello. And welcome to the Creativep ... LOUD MUSIC, SHOUTING, SOUND EFFECTS ... ool blog. I thought it would be useful to dis ... POP SONG, KIDS GIGGLING, CORNY JINGLE ... cuss how advertisers are handling broadcast ads on the inter...
Posted by: Creativepool
by Magnus Shaw Even readers of my advanced years may struggle to remember The Skids. Formed in Dunfermline in 1977, the band bridged the final days of punk rock and the birth of new wave pop. They were pretty successful too. Singles 'Masquerade',...
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by Magnus Shaw Jimmy Carr is recording an episode of the sweary panel show 'Eight Out Of Ten Cats' tonight. A week ago, that news would be no more intriguing than discovering your train has a filthy lavatory. But a week is a long time in a troubled...
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by Ashley Morrison Look, love, just get back in the kitchen where you belong. What on earth are you doing, straying away from the cooker? Leash too long? Oh, mind you, with the leash off, you might as well do the vacuuming when you've finished...
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by John Fountain The part of the job I've always enjoyed the most is the bit when I sit down with a designer and try and crack the idea. Call me unhinged if you want, but I quite like it when it gets difficult. When the deadline is looming, when the...
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by Magnus Shaw Kentucky Fried Chicken may well be an assault on the digestion and troubling to the waistband, but it seems its advertising is also offensive to a cross section of the viewing public. The Advertising Standards Authority has announced...
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Natalie Nicklin Illustrator, Digital Illustrator, Creative "Natalie Nicklin is a London based illustrator and artist who utilizes a wide range of processes within her work; from found images and photography to modern digital techniques and...
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by Ashley Morrison Good old Yellow Pages. There was something rather comforting about those adverts, about the fact that good old Yellow Pages is not just there for that leaky roof. Or for the warm and fluffy things in life: the boy who bought his...
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Rory McLeish is a 3D artist and concept designer from Glasgow, now based and working in Harrogate, North Yorkshire. A couple of years ago Rory moved back to the UK after spending 5 years in Los Angeles working in the visual effects industry, and is...
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by Magnus Shaw When I was a kid, homosexuality bemused and troubled us. I went to a public school and, despite the stereotypes, any boy even hinting at same sex attraction would be inviting ridicule or worse. That's how stupid we were. Now in...
Posted by: Creativepool
by John Fountain A long, long time ago, in a galaxy far, far away, I was employed as a junior copywriter. Salary 4.5K. 1-month holiday a year. 1½ hours for lunch. I was not the only junior in the creative dept mind. There were three others and...
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by Ashley Morrison In the past, we bloggers at Creativepool have given our opinions, advice and guidance, whether you asked for it or not! Hey, that's blogging for you. The internet is a free-for-all where anyone can purport to be an "expert", but...
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by Magnus Shaw For a jet propulsion lab brochure: "What we do isn't rocket science. Oh, hang on ...". For Sainsbury's: "We say 'hello' to good buyers". A recruitment ad for security guards: "Who says you can't have a successful career after the...
Posted by: Creativepool
by Magnus Shaw When looking for the best and worst in the creative field, at least TV advertising saves time and effort. Simply pick a show, ensure it's on a commercial channel and wait for the break. In those few, short minutes you're more or less...
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Here's a true story. Back in the late 70's, right smack in the middle of punk rock, I studied graphic design at Hounslow. Unlike some of the more respectable educational establishments, Hounslow was a bit rough and 'edgy'. The area around the college...
Posted by: Creativepool
Up until a month ago I'd never attended a networking group. In truth I didn't know much about them. I assumed that they were for geeks and braggers, for the totally incompetent and the mildly desperate, for people either short of friends or folk who...
Posted by: Creativepool
Twitter can be a bear pit. As a repository for anything that crosses one's mind, it tends to attract rebuttals, rejections, replies and refutations like an old sweet attracts pocket fluff. However, with a bit of luck, a judicious following policy and...
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As Facebook timeline is being pushed upon us more and more forcefully from the powers that be, you might want to stop and ponder the implications of opting to have your entire Facebook past accessible to all. Click on 2008 and photos of a stag night...
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Like many other people, the first email to pop into my inbox each morning is from Groupon, offering me a wealth of hot stone massages, teeth whitening, stately home breaks and exotic cuisines for a fraction of their normal prices. I often sleepily...
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I'm not a classic early adopter. I don't queue outside Apple stores every time a plastic cover for the iPad is released, but I latch onto technology fairly quickly. I was online in the late nineties, had one of the first phase of free Spotify...
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In comparison with the tabloids, The Guardian uses television advertising sparingly. This may be a cost consideration, but actually ensures a rather pleasing impact when a spot does appear. In the past, the paper's TV efforts have been intriguing,...
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Jon Baker Photographer, Picture Researcher, Retoucher " Provide a high level photographic retouching service. My work has included Hair and beauty campaign's for Loreal and Wella Portraits of The Prince of Wales to accompany the Alan Titchmarsh...
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For decades brand marketeers have worked hard to draw a direct link between a product and the possibility of success with the opposite sex (they’ve rarely been brave enough to suggest a connection with same sex relationships outside specialist...
Posted by: Creativepool Nick is a writer for branding and design. His work has won two Yellow Pencils in D&AD Writing for Design and appeared in the annual four more times. Personal projects include Corpoetics, a collection of poems made by rearranging corporate copy, and...
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There are many signs that something is going wrong. The scarcity of invitations to join the staff of a particular agency; the lack of requests to pencil out dates in your diary and the distant memory of those top-dollar, overnight emergency...
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'Keep Calm and Carry On' was the third in a series of Government-approved World War II posters to keep up morale amongst the people. The message was said to be directly from King George VI, the posters were white text on a red background with the...
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Twitter is a platform frequented by young liberals and techy celebrities, or their PR companies, but New Years Eve welcomed a very interesting new recruit, no less then Britains most-hated OAP Rupert Murdoch. Murdoch has previously referred to the...
Posted by: Creativepool 1. Social sausage Anthony Weiner (oh the irony!) denied everything and blamed hackers (they always do), when a photo of his genitals was tweeted from his account and sent to a woman in Seattle. The problem was that Weiner, at the time, was one of...
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Plus Two In this month's skills advice section, Erin Leuschke from Plus Two talks to us about using Adobe Flash in the offline world. Plus Two have 25 years experience in the strategic, creative and technical aspects of marketing...
Posted by: Creativepool The number of fonts available for easy download has reached an enormous quantity. Similarly, the number of font 'search and download' sites has also taken off massively. With each font site incorporating its own unique features and novelties there is...
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Turner Prize-winning artist and craftsman Grayson Perry is one of the most recognisable figures on today's art scene. Perhaps due to gaps in my knowledge and certain preconceptions (or misconceptions), I had never really taken to him before dressing...
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I chuffing hate X-Factor. I hate the contestants, the judges, the constant over-dramatisation always to the soundtrack of a Snow Patrol or Coldplay and most of all I hate the fact that it's all people seem to be talking about. So with all that in...
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How much do you imagine a quarter page, black and white advertisement in the London edition of Metro (the free commuter newspaper) costs? A few hundred quid? A bit more? The answer is £6,636. Perhaps I'm terribly naive or getting a bit old, but...
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So you've seen Avatar in 3D and marvelled at the special effects. Let's leave aside that the story itself was banal nonsense for the moment and just agree that, visually, it was pretty impressive. But while anyone over the age of 30 is still...
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The USB ports in our computers have facilitated a wide range of different product and marketing opportunities. From guitars that can be plugged straight into our computers to nifty branded storage freebies that get handed out like sweets at IT...
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As many of you will know Topman has recently got itself in a bit of trouble with some new T-shirt designs featuring some rather questionable slogans. But given that the emotional responses these novelty slogan T-shirts usually conjure up range from...
Posted by: Creativepool