ad: Annual 2024 Launch. Get Tickets!

Displaying 1 - 36 of 64 results

*

Inspiration

Selling Sobriety: Merging the wellness and drinks markets

Dry January has become something of a phenomenon. Established by a health charity in the UK in 2013, the world now over celebrates sobriety at the end of the festive period - much to the chagrin of many a licensed premise. Supermarkets saw sales of...

Posted by: Creativepool Editorial
*

Inspiration

Seedlip's spirited answer to zero-proof

As we awoke this new year, rubbing the dry grit of 2017 out of our eyes – in search of the last bastion of moisture, on the loofa we used to call "tongue" – we might just have been able to whisper the words "never again" with a little more...

Posted by: Sophie Summers
*

Leaders

What happens when an independent agency is sold?

Zulu Alpha Kilo is raising a glass (of lemonade) to independent agencies in adland with a funny spot that shows what happens after a company sells out to a buyer. The Toronto agency has created videos tackling a variety of well-known industry pain...

Posted by: Creativepool Editorial
*

Leaders

Agency of the Week: Droga5

Creating an athletic anthem for Under Armour Sports clothing specialists Under Armour unveiled the new “Rule Yourself” marketing campaign from Droga5 NY this week, which defines the brand’s vision for training not as a hobby, but...

Posted by: Creativepool Editorial
*

Leaders

Bompas & Parr bring 'breathable cocktails' to Borough Market

Bompas & Parr are set to open an immersive new cocktail bar in London over summer, which will provide visitors with “Breathable cocktails.” A self-initiated project from the culinary events consultancy, the interior of the bar will be...

Posted by: Creativepool Editorial
*

Leaders

Rebrand Roundup: Camden Lock, Twinings, Action Against Hunger and more

Ragged Edge - Camden Lock Parent company Market Tech recently approached Ragged Edge to define and create a coherent brand for the iconic Camden Market. The approach had to be relevant to a broad millennial audience and work both on and offline, but...

Posted by: Creativepool Editorial
*

Leaders

Crabbie's ginger beer to sponsor revived TFI Friday

In a deal presumably signed due to the unmistakable hew of host Chris Evans' mop, Crabbie's Alcoholic Ginger Beer has been announced by Channel 4 as the official sponsor for the freshly revived TFI Friday, the anarchic talk show that arguably defined...

Posted by: Creativepool Editorial
*

Inspiration

Making the ultimate positive drinking choice | #BehindTheIdea

While it was once fashionable to snub the non-alcoholic booze market, the last few years have seen the sector revolutionised by brands that actually know what they’re doing and who their target audience is. Seedlip, one such brand, recently...

Posted by: Creativepool Editorial
*

Industry

What happened at Pool Party London 2015?

Last night, Wednesday 16th September, Creativepool’s private Pool Party London kicked off in Shoreditch with partners Creative Translation, Taylor James, REWIND, Lemonade, Inspiring Interns, Onward Search, Brightmove Media, Wembley,...

Posted by: Creativepool
*

Leaders

Bompas & Parr to curate first Museum of Food for London

Bompas & Parr is set to launch a new London museum based on the art and science of food. Called the British Museum of Food, it will open next month (October 23) in Borough Market for three months, and will be the world’s first cultural...

Posted by: Creativepool Editorial
*

Workshop

Here’s how you can still enjoy Christmas as a freelancer

We’re little over a month away from Christmas, but to a freelancer, the holidays must hardly feel like holidays anymore. It’s been almost two years since the start of the Covid-19 crisis, and whilst I can only hope business has gone back...

Posted by: Antonino Lupo
*

Workshop

The Curious Commutes of Hendrick's Gin and Space | #BehindTheIdea

Have you ever found yourself in a gravity-defying bus stop, with upside-down bottles, roses and Victorian surrealism? Thanks to Space and their work for Hendrick's Gin in selected UK locations, you just might soon. As restrictions begin to relax,...

Posted by: Creativepool Editorial
*

Features

Member Spotlight: Jilipollo and the Art of a Visual Storyteller

It just makes sense that Jilipollo (also known as Javier Medellin Puyou) is an excellent storyteller. You can tell that by the answer below: dragged by love in a country that was not his, trying to succeed as an illustrator but still not quite making...

Posted by: Creativepool Editorial
*

Leaders

Brands cut through with Banksy remakes

Street artist Banksy caused a stir this week with a tongue-in-cheek stunt which saw one of his pieces self-destruct after selling for £1m (US1.4m). An original version of his Girl with a Balloon picture was fitted with a secret shredder which...

Posted by: Creativepool Editorial
*

Leaders

Account Wins of the Week

JCDecaux - Network Rail JCDecaux has retained Network Rail's £280m outdoor advertising contract and is committed to converting all of the transport network's advertising space into digital screens over the next five years. The outdoor operator...

Posted by: Creativepool Editorial
*

How to Approach Humour Across Cultures

Four years ago this November, I was on a date with a lovely Japanese businesswoman in downtown Shibuya, Tokyo. Desperate to impress, and wary about breaking some sort of cultural taboo, I started chatting about humour in different languages. I tried...

Posted by: Textappeal
*

Leaders

Top Hires of the Week

CHI&Partners Joining CHI&Partners this week are the talented creative team of Jo Griffin and Tom Dixon, who are coming to the agency after three years at rival London shop WCRS. As the team responsible for the multi-award winning campaign...

Posted by: Creativepool Editorial
*

Leaders

Interbrand announces breakthrough brands of 2017

What are the qualities that allow for some startups to soar, whilst so many others like it stumble at the first hurdle? That’s what global brand consultancy Interbrand set out to understand with its Breakthrough Brands report, now in its second...

Posted by: Creativepool Editorial
*

Leaders

Top 10 Account Wins of the Week

Gravity Road – D&AD D&AD has appointed the London-based creative agency Gravity Road as its editorial partner for the D&AD Festival and Awards. As D&AD looks to become a broader platform for championing creativity, it will work with Gravity Road...

Posted by: Creativepool Editorial
*

Inspiration

Creativepool City Guides: Zürich

Often cited as one of the most expensive cities in the world, Zürich’s creative potential gets a bad reputation. But amongst the hedge-fund millionaires and the more traditional aspects of life in Switzerland’s largest city,...

Posted by: Kate Lewin
*

Industry

Save The Date! Pool Party London is coming...

Creativepool is established for hosting international events for agencies and brands, by bringing together the industry's best to hang out, share knowledge and embark advice with colleagues and friends. Pool Party London: 14 September 2016 The...

Posted by: Creativepool
*

Inspiration

The Real Deal

My inspiration from this year’s Festival of Creativity in Cannes came from experiencing people who were the Real Deal. ‘Real Deal’ness was heard in every word of Condé Nast Artistic Director Anna Wintour’s elegant...

Posted by: Ann Wixley
*

Leaders

Top 10 Hires of the Week

Karmarama Karmarama has appointed Jamie Toward as Managing Partner for Content. Toward, who joins Karmarama from MEC, where he was Head of Content, will report to Jon Wilkins, Karmarama’s Executive Chairman, and will lead data-driven content,...

Posted by: Creativepool Editorial
*

Leaders

Top 10 Account Wins of the Week

Zimmerman - Smokey Bones Within 30 days of breaking ties with Logan's Roadhouse, Zimmerman Advertising has announced its partnership with Smokey Bones Bar & Fire Grill, serving as the Florida-based chain's new Agency of Record. Smokey Bones is one...

Posted by: Creativepool Editorial
*

Leaders

Top 10 Hires of the Week

McCann New York McCann New York announced this week that Caprice Yu and Grant Smith have joined the agency as Executive Creative Directors. “We are truly excited to welcome Grant and Caprice,” said Eric Silver, CCO of McCann North...

Posted by: Creativepool Editorial
*

Inspiration

150 years of London Underground posters

This year sees the 150th anniversary of London Underground, and the exhibition at the London Transport Museum in Covent Garden celebrates the event in all its glory with a fantastic poster exhibition. With an archive of over 3,000, 150 have been...

Posted by: Creativepool
*

Workshop

Opinions - Brand GB. As seen from USA

by John Fountain I was in the US during the entirety of the Olympic Games. As I wasn't able to secure any tickets to any of the events I couldn't see any particular reason for sticking around. So me and my mob headed in the opposite direction to...

Posted by: Creativepool

Back to Magazine

ad: Annual 2024 Launch. Get Tickets!
ad: