Displaying 1 - 36 of 439 results

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Inspiration

Get Lost - How a good wander can often lead to wonder

Last week, I was out and about in the countryside- and as a city boy, I was using my phone as a sat nav, as I think we all do. I had a destination, we got there, we enjoyed it. Whilst there, my phone ran out of power, (as it seems to do ever more...

Posted by: Tony Pipes
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Leaders

Enjoying the thrill of the unexpected with Austin Lane | #GettingToKnow

You might have seen BLVR’s Compton Cowboys campaign for Andis - ‘an unusually tender, insightful work for a barbering campaign’ - ECD Austin Lane led the creative vision on this. Photography, painting, drawing, and filming were all...

Posted by: Creativepool Editorial
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Leaders

#GettingToKnow Brooklyn Brother’s latest signing, Orlando Warner

This week we’re getting to know former Engine Creative Director and current ECD at The Brooklyn Brothers, Orlando Warner. While he’s only been in his ECD role for a few months, Orlando has already been making waves over at Brooklyn...

Posted by: Creativepool Editorial
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Leaders

A Critical Time for Creativity in Healthcare

As more mainstream agencies have been putting out campaigns for non-health brands, Guy Swimer, ECD at McCann Health London, ponders the creative world of healthcare. He discusses how the creative and competitive bar in healthcare is being raised and...

Posted by: Creativepool Editorial
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Features

A rallying cry for pubic hair justice | #BehindTheIdea

Gillette Venus from P&G has launched its latest salvo from Grey New York to de-stigmatize pubic hair. This month it premiered the song “It’s Time to Care (For Your Pubic Hair)” featuring female rapper Princess Nokia. The brand...

Posted by: Creativepool Editorial
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Workshop

How we ate our own dog food and turned it into magic | #CreativeCaseStudy

The greatest creative departments are filled with exceptional talent. We use AI to match creative minds with the best briefs in the business - which is why our Chairman Sir John Hegarty observed that Genie could possibly be the greatest creative...

Posted by: Creativepool Editorial
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Industry

"Optimism first, quality second" | #GettingToKnow SHARE ECD Alex Hill

Tell us a bit about your role! Is there a “typical” day? I am the ECD and co-founder at SHARE Creative, and I am responsible our strategic and creative teams and their output, as well as overall agency growth and success. A typical day...

Posted by: Creativepool Editorial
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Features

WHEN IDEAS KILL

The average brand spends millions of dollars on marketing every year. For the big global brands, it's billions. "Half my advertising spend is wasted; the trouble is, I don't know which half" - US retail magnate John Wanamaker (1838-1922). These...

Posted by: Matt Batten
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Industry

Honouring the next generation of boaters | #BehindTheIdea

The newly rebranded Discover Boating, the world's largest online resource and guide to recreational boating, has teamed up with the National Marine Manufacturers Association (NMMA) and creative and media agency Cutwater to launch a campaign honouring...

Posted by: Creativepool Editorial
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Industry

How to not commit ‘fraud’ in your day job | #PurposeMonth

Fraud. It’s the sort of thing prosperous and portly men in custard-stained three-piece suits commit. It’s the act of the corpulent quasi-banker and have-a-go crim with a knack for persuasion and loopholes. It’s grubby and...

Posted by: Creativepool Editorial
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Industry

Annual 2022- Who will see your work this year?

Will my work gets seen by the "right" people is a key question when deciding on whether or not to enter any award. As a part of our commitment to making The Annual the "Most" Award, we make sure that your entries are delivered to and downloaded by,...

Posted by: Creativepool
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Inspiration

Seeing the world differently with Virgin Atlantic | #BehindTheIdea

The first work for Virgin Atlantic created by Lucky Generals launched last month introducing the the new endline “See the world differently”, which acknowledges the travel industry is entering a new era. The campaign is headlined by a...

Posted by: Creativepool Editorial
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Inspiration

Transforming Royal Ascot into a high-stakes Netflix drama | #BehindTheIdea

Drama takes the saddle in another heart-racing campaign for Royal Ascot. The ad, created by Isobel's Tom Dyson and Lance Boreham, takes the form of a 60-second film reminiscent of a Bond-esque movie trailer or a high-stakes Netflix drama. Directed...

Posted by: Creativepool Editorial
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Inspiration

A saucy campaign 150 years in the making for Heinz | #BehindTheIdea

The latest saucy campaign for Heinz pokes fun at the brand for launching a new range of pasta sauces in the UK, 150 years after they first entered the market. The campaign, devised by Wunderman Thompson Spain, launched with a full-page ad in The...

Posted by: Creativepool Editorial
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Workshop

Porky polls: people lie in surveys, so how do you get to the facts?

There aren’t many studies examining how frequently people lie. It is lunacy to assume that respondents will truthfully answer questions about how truthful they are. Neither is it socially desirable to brand yourself a liar - even in an...

Posted by: Creativepool Editorial
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Job Description: Lighting Designer 

The lighting designer coordinates heavily with the director and artistic director to determine what sort of lighting-related visuals will craft the desired result on stage. This can include anything from deciding what sort of lighting will create a...

Posted by: Creativepool
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Industry

How VMLY&R Italy made coffee smart with Amazon and Alexa | #BehindTheIdea

Everything is smart these days, from your washing machine to your vacuum cleaner. Many anticipate a new era of the Internet, where networks, data and computers will be embedded into our domestic appliances. Then why shouldn't we make our coffee...

Posted by: Creativepool Editorial
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Inspiration

STOP THINKING!

This article is 2238 words. If you don't expect to zone out for at least 40% of them, I want you to stop reading now because you are probably not in a creative field, so this is not meant for you. Ironically, this article is for the few who have...

Posted by: Matt Batten
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Workshop

A quick guide to getting mental health right in your ad campaigns

In the UK, mental health problems affect approximately 25% of the population every year. That is nearly 17 million people every single year. If it is true that advertising can be a driver for positive change, like all things creativity, it is our...

Posted by: Antonino Lupo
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Industry

Making the Whiskas cat happy with AMV BBDO | #BehindTheIdea

Whiskas has always been a popular brand for cat owners and lovers. In an attempt to cement its reputation as the brand that truly understand cats, Whiskas turned to AMV BBDO to design a new, purrrfectly unique spot with the iconic Whiskas cat as the...

Posted by: Creativepool Editorial

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