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Leaders

Ogilvy & Mather replace iconic E-Trade baby with Kevin Spacey

Last month it was announced that online brokerage firm 'E-Trade' were retiring their now legendary talking baby commercials, which have been mainstays on American television since they first aired during the Super Bowl commercials back in 2008....

Posted by: Benjamin Hiorns
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Leaders

ANR BBDO starts the first Trade Union for AI

Digitisation, robotics and globalisation mean the labour market is in constant change, and the Swedish Part Model (the collaboration between trade unions and employers' organisations) is part of that journey. TCO, The Swedish trade union...

Posted by: Creativepool Editorial
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Workshop

Creative tools of the trade

Shotopop Shotopop is the pebble beach pixel playground of Casper Franken, latte guzzling, medium format film collector and Carin Standford, sun seeking seamstress and mocha manic. It is the memory of an old man and the imagination of a little girl...

Posted by: Creativepool
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Leaders

Exhibiting: Bucking the Digital Trend

Exhibiting events have been around for over 160 years. Believe it or not, it was London’s very own Hyde Park that housed the very first trade show: The Great Exhibition. The reason for these type of events? To get all of the best products in...

Posted by: Benjamin Hiorns
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Features

Best NFT markets 2022 - The top 3 to watch

After releasing the first non-fungible tokens (so-called NFT) the world of cryptocurrency but also art are not the same. It completely changed how we look at pieces of art, collectibles, and many popular culture assets, like investments or memes on...

Posted by: Creativepool Partner
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Features

10 B Corps driving real change | #SustainabilityMonth

There are few qualifications as coveted in the modern world of branding and business as the B Corp classification. In a landscape where green credentials are one of the most important factors for millions of customers when choosing which brands to...

Posted by: Benjamin Hiorns
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Leaders

Account Wins of the Week

The&Partnership - Secret Cinema The&Partnership London has been appointed as the full-service agency for Secret Cinema, who pioneered a new entertainment genre by mixing theatre and film to turn cinematic classics into immersive experiences. The...

Posted by: Creativepool Editorial
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Leaders

CES 2017: 10 Stories from Day One

For almost 50 years, the Consumer Electronics Show (CES) has been seen as the tech industry's ground zero. This is the show, held annually in Las Vegas, though initially held in New York, that sets the trends for the year to follow. One of the...

Posted by: Benjamin Hiorns
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Leaders

Top 5 Account Wins of the Week

Jack Morton Worldwide - Kodak Jack Morton Worldwide has been appointed by Kodak to create its presence at Drupa 2016; the world’s leading trade show for print and cross media solutions. Drupa 2016 will take place between 31st May and 10th June...

Posted by: Creativepool Editorial
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Leaders

Account Wins of the Week

Cheil UK – Absolut Vodka Absolut, Pernod Ricard’s leading brand of premium vodka, has handed Cheil UK a global off-trade retail design brief to focus on ensuring a globally consistent in-store brand identity. The agency secured the work after a...

Posted by: Creativepool Editorial
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Inspiration

Conscious consumerism and what it means for your brand - part I

Remember when we went mad for organic? In 2002 the UK industry was estimated to be worth £1 billion. Galvanised by a pesticide-free product that promised better taste and nutritional value, champions of organic produce threw serious shade on the...

Posted by: Southpaw
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Features

All Eyes On You - Visuals That Work

Brand Licensing Europe 2017, a B2B trade exposition for licensing professionals, recently achieved impressive delegate numbers of over seven thousand, five hundred visitors; an increase in four percent in comparison to 2016, and an eleven percent...

Posted by: Phil Michael
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Leaders

Account Wins of the Week

agenda21 Digital - Addison Lee agenda21 Digital has been appointed by Addison Lee, the world’s largest managed car company, as its’ lead digital marketing agency to help drive the business’ expansion in the UK. Effective...

Posted by: Creativepool Editorial
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Leaders

Account Wins of the Week

Atomic London - Royal Opera House Atomic London has been appointed by the Royal Opera House to create the campaign around the transformation of the iconic London theatre through its Open Up project, due for completion in autumn 2018. The Royal Opera...

Posted by: Creativepool Editorial
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Leaders

Account Wins and Acquisitions of the Week

Uncommon Creative Studio - Halo Coffee/Headstart This week saw the launch of Uncommon Creative Studio, which has been built with one singular mission. In a world where people wouldn’t care if most brands disappeared tomorrow, Uncommon wants to...

Posted by: Creativepool Editorial
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Leaders

The Latest Highlights & Trends in Tech

Nextbit launches the gorgeous, crowd-funded Robin phone Kicking off a rather phone-heavy week in tech news, Nextbit has launched a new crowd-funded Android phone, which uses integrated cloud storage. The Robin was designed by Scott Croyle, former...

Posted by: Benjamin Hiorns
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Leaders

Neri&Hu's unsettling home of the future

Neri&Hu, the Chinese design studio that specialises in contemporary architecture and interior design that “Challenges the accepted values of society,” has installed what it calls its vision for the “Home of the Future” at the...

Posted by: Creativepool Editorial
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Industry

Brand love - Why is Lego the most loved brand in the UK?

Image is everything in the world of branding. Quite literally. Yes, it’s great to have a moral compass and all that but even the most benevolent brand in the world would still be a failure if it didn’t take the time to press the flesh....

Posted by: Benjamin Hiorns
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Workshop

Blockchain: Solving the media and advertising sector's challenges

There are over 6,500 different cryptocurrencies, all varying in size of market capitalisation, which have different followings and trading volumes. Some of these are meme coins that have a supporting business model flimsier than a house of cards....

Posted by: Creativepool Editorial
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Inspiration

Next generation marketing: how to play in the Metaverse

A new digital era is on the horizon as the metaverse evolves from sci-fi concept into reality. While online channels have been the driving force of connectivity between businesses and consumers over the past couple of years, many are now...

Posted by: Creativepool Editorial
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Leaders

Blockchain: Solving the media and advertising sector’s challenges

There are over 6,500 different cryptocurrencies, all varying in size of market capitalisation, which have different followings and trading volumes. Some of these are meme coins which have a supporting business model flimsier than a house of cards....

Posted by: The PR Boutique
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Job Description: Executive Creative Director

The executive creative director (or ECD) is the head honcho as far as the creative team is concerned. The person behind the curtain engineering the creative identity of a company and facilitating the adoption of that identity throughout all media...

Posted by: Creativepool
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Job Description: Events Designer

Events always have been and always will be an incredibly important part of the creative industries and Events Designers are the ones working behind the scenes to bring events to life. If you’ve ever found yourself at an event where you were...

Posted by: Creativepool

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