Displaying 1 - 36 of 722 results
US telecom giant Verizon is looking to take its creative work in-house after hiring Apple’s former global group creative director, Andrew McKechnie (see hero image), to serve as its first Chief Creative Officer. McKechnie will be tasked with...
Posted by: Creativepool Editorial
With the post-Brexit pound plummeting faster than Donald Trump's approval rating, Apple have decided to set a terrifying precedent in the tech community by raising the price of all apps in the UK by 25%. In real terms, this means an app that used to...
Posted by: Creativepool Editorial
Nokia sue Apple over design patents Mere weeks after the tech giant lost out to Samsung in a gigantic patent court case over design, another competing company, Nokia, has now accused Apple of infringing more than 30 of its design patents, filing...
Posted by: Benjamin Hiorns
Will.i.am gets into the jack-less iPhone headphone game Music producer, TV host and Black Eyed Pea, Will.i.am, has made another foray into the design world, this time with a pair of wireless headphones inspired by the shape of vinyl records. The...
Posted by: Creativepool Editorial
Human-powered inefficiency machines aim to stop us taking electricity for granted Royal College of Art graduate Meret Vollenweider has created an interactive installation of human-powered appliances in order to stop people taking electricity for...
Posted by: Benjamin Hiorns
Launching a training centre in Italy Apple is set to launch a training centre in Italy where students will learn how to code and develop apps for the iOS smartphone and tablet platform. The iOS App Development Centre in Naples will have a...
Posted by: Creativepool Editorial
Whilst there are now more Android smartphones on the market than there are iPhones, Apple's handset is still arguably the definitive smart device, despite its exorbitant cost. It's this cost, however, that has irked the tech giant's former CEO John...
Posted by: Benjamin Hiorns
Images found in the latest update of iTunes seem to show off a range of iPods that don't actually exist yet, and have yet to be even mentioned by Apple. The new devices were spotted by a sharp-eyed user at Mac Rumours, who found a graphic showing...
Posted by: Creativepool Editorial
I sat down to watch Apple's WWDC15 keynote speech last night with a certain degree of trepidation. On one hand, the company was unlikely to make any dramatic announcements having only just released the surprisingly successful Apple Watch, but on the...
Posted by: Benjamin Hiorns
If Apple excel at one thing, it's this: convincing us we own the pinnacle in technological achievement, and then replacing it. When we all bought our iPods, we couldn't imagine a day when they'd no longer be desirable, let alone available. Like a...
Posted by: Magnus Shaw
Apple Watch - The Watch Reimagined Yesterday's tech news cycle belonged to the Apple Watch, with the Californian giants finally lifting the veil on their much hyped wearable smart device, whilst also announcing official pricing and an official...
Posted by: Benjamin Hiorns
The minimalist Apple Store design is set to get a major overhaul by senior vice president of design, Sir Jony Ive. The redesign comes at a time when the company are poised to launch their new Apple Watch, and when there is rife speculation about...
Posted by: Benjamin Hiorns
I've already written at length about how 2015 is set to be the year when the smartwatch kicks its way into popular culture, and that prediction might be vindicated sooner than expected, as it was revealed recently by Apple CEO Time Cook that the...
Posted by: Benjamin Hiorns
News has emerged over the last couple of days that Apple has been accused of scanning the iPods of its users for music that wasn't purchased on iTunes and effectively forcing them to delete those files. Apple however, are claiming the move was purely...
Posted by: Benjamin Hiorns
Tim Cook, Apple's CEO, has recently hinted that, whilst the company has recently made its first big reveals of the year in the shape of last week's unveiling of the iPhone 6, iPhone 6 Plus and Apple Watch, there might still be a few tricks left up...
Posted by: Benjamin Hiorns
Of all the things Apple do well, creating a hullabaloo is one of the best. Despite ongoing wars and Scotland's bid for independence, the launch of a new product still performed well in the news agenda on Tuesday. Live from Cupertino, the world's...
Posted by: Magnus Shaw
Whilst the 2014 “Apple Event” has been rumoured for a while now, the bombshell was finally dropped yesterday when the tech giants sent out invites for an event on the 9th of September with the tagline, “Wish we could say...
Posted by: Benjamin Hiorns
“Misunderstood,” the Christmas themed ad that TBWA released over the holiday season last year, was recently named “Most Outstanding Commercial” at the Creative Arts Emmys on Saturday (the 16th). The ad, which was put together...
Posted by: Benjamin Hiorns
In another new ad for the iPhone 5s, Apple has decided to remind their users that they are more powerful than they think by encouraging them to “Dream” up ways in which they could be using their smartphones in their respective jobs. The...
Posted by: Benjamin Hiorns
Even with Apple moving more and more of their ads in-house, and the rumour mill all but convinced that the tech giants will be getting shot of them altogether sooner rather than later, it seems that TBWA\Media Arts Lab still have a little creative...
Posted by: Benjamin Hiorns
It was announced yesterday by Hironobu 'Chief' Kitajima, JWT Japan's managing director, that the award-winning creative Go Sohara would be joining JWT Japan as executive creative director from TBWA/Media Arts Lab in Los Angeles, where he currently...
Posted by: Benjamin Hiorns
A report recently released by Bloomberg seems to suggest that Apple's decision to outsource less of their creative marketing to TBWA\Chiat\Day and take care of more of its marketing 'in-house' might not have been the brightest move. Results pulled...
Posted by: Benjamin Hiorns
It's been reported that Apple are planning to hire up to 4 new digital ad agencies. This follows evidence presented in the latest Samsung-Apple lawsuit earlier this week, which revealed Apple's senior vice president of marketing Phil Schiller's...
Posted by: Benjamin Hiorns
I always thought Apple was an electronic company. According to 1983 however, it was more! Apple actually still sell branded merchandise from their own company store. But before Steve Jobs returned you could by any old item from their own mail order...
Posted by: Creativepool
Apple used to do great ads. The silhouettes of iPod users, offsetting the machine's white wires, were tremendously vivid, recognisable and memorable - classy and classic brand design. Then there were the dancing, multi-coloured iMacs, animated to...
Posted by: Magnus Shaw
by John Fountain More people visited Apple's 326 stores than Walt Disney's four biggest theme parks last year. And many visitors don't go to shop. They go to play. They go to have fun. It might be a shop but you know, it's a cool place to hang...
Posted by: Creativepool
The launch of Apple’s ATT framework has impacted mobile marketers’ access to user-level data. To navigate this change, they need new tactics and mentalities. Drawing inspiration from brand examples, Gal Ekstein, President and GM at AppsFlyer,...
Posted by: Creativepool Editorial
Walmart files a patent for autonomous robot bees US supermarket giant Walmart is seeking to patent technology that would see drones pollinate crops like bees. The patent application, filed with the United States earlier this month, reveals that the...
Posted by: Creativepool Editorial
Grey London - Lucozade Energy Lucozade Energy is partnering with the new Tomb Raider film for a bold campaign featuring action from the movie. Created by Grey London, the campaign introduces the agency’s new “Energy Beats...
Posted by: Creativepool Editorial
A torch created from a single sheet of rolled paper A new flat-packed light by Nendo is made from a single piece of conductive paper, which can be rolled up to create a handheld torch in emergency situations. The Paper Torch was designed by the...
Posted by: Creativepool Editorial
Not-for-profit, creative organisation ADCAN recently announced the launch of the 2017 ADCAN Awards. The annual film-making competition returns for its fourth year, and for the first time the awards ceremony will be held in the home of film, Los...
Posted by: Creativepool Editorial
Jamiroquai and the 3D-printed light-up helmet London designer Moritz Waldemeyer based his headgear he created for the lead singer of Jamiroquai, “Jay Kay,” on an endangered animal. Waldemeyer designed the hat for the Jamiroquai's frontman, who...
Posted by: Creativepool Editorial
WeLikeIt announce first AI social media assistant November 1 saw the launch of welikeit, the first Artificial Intelligent based social media management and employee engagement platform, which is powered by Isla; a machine learning assistant that's...
Posted by: Creativepool Editorial
The Week in Pokémon We already reported last week on the rather nifty Pokédrone, but in the wake of Pokémon Go's phenomenal success, there have been many more products announced to capitalise on the game's current ubiquity. Nintendo's...
Posted by: Creativepool Editorial
Elon Musk sends a Dragon to Mars This week, SpaceX, the aerospace manufacturer founded by Tesla CEO Elon Musk, announced its plans to send unmanned Dragon spacecrafts to Mars by 2018. These initial missions will reportedly inform them of the...
Posted by: Benjamin Hiorns
Energy BBDO Chicago - LG LG G5 Jason Statham It’s not just Ridley Scott and Liam Neeson who are stepping up to the plate for LG. Enter thoroughly British action hero Jason Statham, who has lent his rugged good looks and aggressive, cockney...
Posted by: Creativepool Editorial