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Leaders

Harvey Nichols redefine luxury with the help of Virgile+Partners

Harvey Nichols unveiled the new look of its stores across the globe this week with a new outlet in Birmingham designed by Virgile+Partners. The consultancy has worked on the design of the store for six months, looking to redefine luxury with a...

Posted by: Creativepool Editorial
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Leaders

Spin 360° with new exhibition launch at Magma

London based studio, Spin, is the focus of Magma’s new exhibition, which launched last night. in the basement of their lovely new flagship store near Covent Garden. This celebration of 20 years of design exhibits limited edition prints that bring...

Posted by: Jade French
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Workshop

Social Media Recruitment: Getting It Right

How to get social media recruitment right and the hazards to watch out for. It’s widely known that in 2015 the majority of job seekers find their jobs through a social network. And I’m guessing that the vast majority of recruiters either...

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Leaders

Agency of the Week: Leo Burnett

Bringing out the fun for McDonald’s Leo Burnett London unveiled the second ad in the new McDonald’s “Good times” brand campaign this week. The campaign celebrates the role the brand plays in the lives of their customers, and...

Posted by: Creativepool Editorial
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Industry

Get your artwork into Ubers across your city. Enter Now!

Competition Time! (Extended Deadline: 11th August 2015) There is hidden talent tucked away all over the city, just waiting to be discovered. The UK art scene has never been more vibrant. To celebrate this we have partnered with our friends at Uber...

Posted by: Creativepool
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Leaders

A giant interactive street light shines on London Design Festival

Industrial designer Samuel Wilkinson has created an intriguing 4.5 metre tall street light made of 1,500 glass crystal lenses as part of the upcoming London Design Festival. The opulently named “Ommatidium” (the name apparently comes from...

Posted by: Creativepool Editorial
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Leaders

Marmite spread the love this summer

Marmite have been milking the “Love it or hate it” tagline for decades now, to the point where it was actually starting to wear a little thin. This summer however, the brand is launching a limited edition summer spread, and to market it, they've...

Posted by: Creativepool Editorial
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Inspiration

The elephant in the room is production company Ivory

London Production Company We make commercials, documentaries and fashion content films for well-known brands such as Coca-Cola, Nike and Barclays. We love bringing the perfect team together, to nail a job for our clients and put their hard fought...

Posted by: Ivory
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Leaders

Lexus unleash the first car with a heartbeat

The campaign to launch Lexus Australia’s world-first “Heartbeat Car” innovation project via M&C Saatchi, went live over the weekend, and it isn’t half bloody exciting! Lexus aimed to showcase the experience of driving its...

Posted by: Creativepool Editorial
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Leaders

How to make going back to school look pretty awesome

In my youth, there were few things that irritated me more than the glaring “Back to School” signs that seemed to adorn every retail outlet under the sun during the summer holidays, seemingly taunting happy children everywhere with the...

Posted by: Benjamin Hiorns
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Leaders

Account Wins of the Week

TBWA\Group Singapore – NTUC TBWA\Group Singapore has been appointed as the strategic branding and creative partner for both NTUC Enterprise Co-operative Limited (“NTUC Enterprise”) and NTUC FairPrice Co-Operative (“NTUC FairPrice”). Ara...

Posted by: Creativepool Editorial
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Leaders

Taylor Swift is the new face of the Keds rebrand

Kanye West caused mild outrage (but that is his raison d'être) at Glastonbury last month when he declared himself as the “Biggest rock star on the planet,” but the truth is, he isn’t even close. In fact, that mantle belongs to...

Posted by: Benjamin Hiorns
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Inspiration

Print Lovin' for the Chicago team Tan & Loose

We love keeping an eye on the guys over at Tan & Loose, the Chicago based print team who are based out of an old funeral home. There's nothing lifeless about the work they represent. It's all colourful lines, bold colours and tongue-in-cheek humour....

Posted by: Jade French
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Leaders

Top Ads of the Week

Coca-Cola get into the spirit of the Rugby World Cup Coca-Cola Great Britain has launched its Rugby World Cup 2015 campaign, which looks to excite the nation ahead of the Tournament later this year. As official soft drink, water and sport drinks...

Posted by: Creativepool Editorial
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Inspiration

Competitive Collaboration

‘Collaboration’ has been a creative industry buzzword for the last 10 years or so. Walk into any agency, anywhere in the world, and within five minutes you’ll hear this word bandied about to describe pretty much any area of the business. It’s...

Posted by: We Love Digital
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Leaders

Agency of the Week: BBDO

Clemenger BBDO Melbourne help young women face their fears Clemenger BBDO have teamed up with feminine health brand Libra to launch a platform that helps young women learn how to deal with the things that hold them back. The campaign will launch...

Posted by: Creativepool Editorial
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Leaders

Promoting Windows 10 is so easy even a baby could do it

A personal pet peeve of mine is the popular advertising trope of making children act like adults or adults act like children in order to make a point or flog a product. It's been done to death and kids are just so much more appealing when they're...

Posted by: Benjamin Hiorns
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Workshop

Meet Phil Danter: The Ad executive who became a music star

Tiring of your glittering career as an advertising executive? All those expense account lunches leaving you unfulfilled? Maybe you should become a music star. It can certainly be done, as one high-flyer has proved by making that exact career move....

Posted by: Magnus Shaw
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Leaders

The Awards Roundup

LIA extends entry deadline and announces next LIAsons speaker The London International Awards has announced that the deadline for entries has been moved to the 31st July. All companies and/or individuals involved in the creative process are...

Posted by: Creativepool Editorial
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Leaders

Have you ever considered remastering an old tattoo?

I don't have any tattoos. Nor have I even seriously considered it. I have nothing against them, in fact I actually harbour a smidgen of jealously towards those who are bold enough to brand their bodies, but there's something so unbearably permanent...

Posted by: Benjamin Hiorns
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Features

10 things which have disappeared from creative studios

I kicked off my creative career in an advertising agency on Fleet Street, twenty-odd years ago. Apart from the general excitement of actually being paid to write ads, I drew great inspiration from the very particular pieces of equipment around the...

Posted by: Magnus Shaw
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Leaders

The Week in Tech

A fresh face on the iPod Apple has officially revealed a brand new iPod Touch, and has also announced a gaggle of new colour options for the entire iPod line. We reported a few weeks back that the latest iTunes update leaked this information ahead...

Posted by: Creativepool Editorial
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Leaders

FCB Inferno defines shit hot

What does that even really mean today? To be fully integrated. On the back of winning 10 Cannes Lions, including a grand prix and a glass lion for This Girl Can, FCB Inferno is proving its might with a run of digital wins and hires. So let's take...

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

GPY&R Melbourne GPY&R Melbourne has promoted Jake Barrow to the position of creative director. Barrow has been with the agency for four years and has lead multi award winning projects for Schweppes, Public Transport Victoria and the Australian...

Posted by: Creativepool Editorial
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Leaders

Account Wins of the Week

VCCPme - PDSA PDSA has awarded VCCPme its direct account following a competitive pitch, which was handled by the AAR. PDSA is the UK’s leading veterinary charity, with 51 pet hospitals and over 380 pet practices working tirelessly to provide...

Posted by: Creativepool Editorial
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Leaders

The lost art of throwing a TV out of a hotel room

Iv'e been a semi-professional musician for over a decade now, but have yet to trash a hotel room, snort drugs from a stripper's behind or destroy a television in a fit of adrenaline fuelled madness. So basically, the movies lied to me. Of course,...

Posted by: Benjamin Hiorns
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Leaders

Two’s Company: Creative Cultures

On Wednesday 8th July our Founder spoke at the YCN, Two's company event where they explored ideas, techniques and approaches that can foster creativity within workplaces along with James Allen. Whether it’s lunch roulettes at Warby Parker or...

Posted by: Hands Down™
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Leaders

The Week in Advertising

The Martin Agency – Geico The Martin Agency scooped well-deserved Grand prix at Cannes last month for its brilliant take on pre-roll ads with “Unskippable,” ad for US car insurer Geico, and the agency is displaying that same acerbic humour...

Posted by: Benjamin Hiorns
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Leaders

John Cooper Clarke asks you to complete his latest poem

Celebrated British punk poet John Cooper Clarke has teamed up with 18 Feet & Rising and Agile Film to launch a new campaign for the National Trust, in which he shares his love of the British coastlines to celebrate the 50th anniversary of the Neptune...

Posted by: Creativepool Editorial
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Leaders

Creative industry employment dwarfing other sectors

When people ask me what I do for a living, I often simply reply; “I write.” This response is often met either by furrowed brows, genuine interest or complete surprise, as it would appear that to some people, the concept of actually making...

Posted by: Benjamin Hiorns
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Leaders

The Art of the Production Line at the Barbican

Travel has become a favourite theme of galleries recently. First we saw KK Outlet get cheeky with their Commute Nice, London show, and now the Barbican are mid-way through their show Station To Station: A 30 Day Happening. Having travelled through...

Posted by: Jade French
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Leaders

The BBC versus Apple in the battle for your ears.

For the first time ever, radio and music lovers will be able to download BBC radio programmes in full, to their smartphone or tablet for free, listen to them offline, and keep them for up to 30 days on the BBC iPlayer Radio app. The update, rolling...

Posted by: Magnus Shaw
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Leaders

Proximity promote water safety this summer

This week sees the start of a second summer for Beach Smart, the communications programme from the RNLI (Royal National Lifeboat Institution) that targets young families and educates children about safety on the beach, which will prove especially...

Posted by: Creativepool Editorial
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Leaders

The Week in Tech

It is. Officially. ON! Suidobashi - The Response Last week I reported about a proposed round of bonafide, giant robot on giant robot combat between the US and Japan. I can now happily report that the fight is very much on, after Japanese robotics...

Posted by: Benjamin Hiorns
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Leaders

Chiaro reboots the Pelvic Floor exerciser in a sleek new wearable

Pelvic floor/kegel exercises have had known benefits for women for decades, especially post-child birth, for strengthening bladder muscles, reducing the risk of pelvic prolapse and improving sex. It’s the same core strength promise of popular...

Posted by: Chiaro Technology Ltd
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Leaders

Watch some of the world's earliest home movies

Thanks to the ubiquity of mobile devices, we no longer only capture the most special moments in our lives, but every moment, no matter how inconsequential. But decades before we were all filming our every move, the concept of capturing footage at...

Posted by: Benjamin Hiorns

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