Displaying 1 - 36 of 553 results
ING DIRECT, the Australian bank, has announced Isla Fisher as brand ambassador as it launches a new multi million dollar campaign by VCCP Sydney, which aims to show Australians how banking doesn't necessarily have to take itself too seriously, and in...
Posted by: Creativepool Editorial
You're probably familiar with the magazine Private Eye. If not, you just need to know it's the longest running satirical publication in the UK (maybe the world), is edited by Ian Hislop from 'Have I Got News For You', and is still remarkably fresh,...
Posted by: Magnus Shaw
The leading marketing consulting, analytics and research firm, Optimal Strategix Group (OSG), announced last week that they have been included on the Inc. 500|5000 list for the fifth consecutive year. The annual Inc. 500|5000 list is an exclusive...
Posted by: Creativepool
Investec Private Banking is launching the next phase of its “Restless Spirits” campaign, which raises awareness of its alternative approach and entrepreneurial approach, featuring two new individuals: pioneers of business and social...
Posted by: Creativepool Editorial
Pentagram - Mastercard The Mastercard logo is arguably one of the most recognisable emblems worldwide, but for the first time in 20 years, Mastercard has thrown caution to the wind by undergoing a thorough rebrand, completed by Pentagram partners...
Posted by: Benjamin Hiorns
Introducing the “Anti” Smartphone Whilst many of us have become a little too attached to our smart devices in recent years (myself included), there are still those amongst us who long for a simpler time, when our phones were just that;...
Posted by: Benjamin Hiorns
MullenLowe London - UN Women/Unstereostype Alliance UN Women and Unilever's Unstereotype Alliance first film explores the character stereotypes that actors are constantly called up to portray in adverts, including the happy housewife, the useless...
Posted by: Creativepool Editorial
Heineken - Van Gogh Museum Heineken have announced a three year sponsorship commitment with the internationally renowned Van Gogh Museum in Amsterdam. The commitment will go beyond a mere donation, and will also see the company use its flagship...
Posted by: Creativepool Editorial
The future of work is hybrid - if you’ve been around the Creativepool Magazine for long enough, you’ve read this many times from me now. While remote work is definitely here to stay, there is still a significant percentage of the...
Posted by: Antonino Lupo
Manning Gottlieb OMD - The UK Government The UK Government has awarded its media-buying contract to Manning Gottlieb OMD in a four-year deal worth up to £600m that aims to “set the global standard for transparency.” The new...
Posted by: Creativepool Editorial
The ring that turns your hand into a smartphone Dubbed the “world’s first voice-powered smart ring,” the ORII ring enhances bone conduction technology to transform the hand into a smartphone. Unlike previous smart rings, such as...
Posted by: Creativepool Editorial
McCann Worldgroup - Beko Beko has appointed McCann WorldGroup as lead agency partner for global communication projects, with the agency set to serve as a lead agency for Beko; a global Premium Partner of FC Barcelona, the second largest brand in...
Posted by: Creativepool Editorial
Droga5 - Tencent New York-based advertising agency, Droga5, has announced their newest client in Tencent Holdings Limited (“Tencent” or 00700.HK). Effective immediately, Droga5 will work with Tencent on strategic and creative development...
Posted by: Creativepool Editorial
HSBC has launched an invitation-only membership program called Jade by HSBC Premier. Aimed at HSBC Premier customers with a minimum of between $1 million and $5 million in investable assets, Jade has been developed with Saatchi & Saatchi London and...
Posted by: Creativepool Editorial
It was a fact not lost on George Clooney when he and Rande Gerber started Casamigos Tequila: strong brands are worth more. Casamigos, launched in 2013, sold four years later for a cool $1B netting Clooney an easy $233M. Not bad. The financial value...
Posted by: Lysle Wickersham
Elon Musk - ask one person and he’s only a few steps removed from a “real life Bond villain” but ask somebody else and he’s basically the saviour of free speech. Indeed, according to market research platform Appinio, 2 in 5...
Posted by: Benjamin Hiorns
There's not long to go before a room full of industry luminaries gather at London’s Banking Hall to celebrate this year’s Creativepool Annual 2019 winners. You've entered the competition, seen the shortlist and shared the news which...
Posted by: Creativepool Editorial
Chermayeff & Geismar & Haviv - US Open The US Open has rebranded to coincide with the tennis competition’s 50th anniversary, revealing a new logo by Chermayeff & Geismar & Haviv. One of the four Grand Slam tennis events that take place...
Posted by: Creativepool Editorial
Google - Waymo Google is finally establishing its self-driving car project as its own separate entity called Waymo, which unveiled its new logo this week. The company’s name apparently stands for “a new way forward in mobility,”...
Posted by: Creativepool Editorial
BBH London - Audi The very definition of subtle elegance in advertising, this new spot for the Audi R8 sports car from BBH London, is composed of little more than 60 seconds of a car spinning its wheels, but it looks absolutely flawless! Entitled...
Posted by: Benjamin Hiorns
Barclays embrace face-to-face video Barclays recently became the first UK bank to allow customers to use face-to-face video banking via their phones, laptops and tablets. The service will launch on December 8 and will allow premier account members...
Posted by: Creativepool Editorial
Digital Leaders, the global initiative for promoting effective, long-term digital transformation across government and industries, has today announced the finalists who make up the DL100 list for 2017 and opened the public vote. The independent list...
Posted by: Creativepool Editorial
Mother - Atom Atom, the digital App based bank that’s set to launch later this year, has asked Mother, the world’s largest independent marketing agency to be their strategic creative partner. The partnership is the result of a...
Posted by: Creativepool Editorial
UPDATE Since I reported on the Garden Bridge last week, it appears there has been something of a reversal in its potential fortunes. Public opinion has been mixed from the start, but whilst it appeared the £175 million plan was previosuly certain...
Posted by: Benjamin Hiorns
Uber is the revolutionary taxi service that's taken the US by storm and is set to make a similar impression over here as it moves into its third English City; Leeds, following successful debuts in London and Manchester. The Uber technology platform...
Posted by: Benjamin Hiorns
Designhouse has crafted a bold new identity for leading investment bank Numis, to align with a new phase of strategic growth as Numis shake off legacy perceptions that it was “just a corporate broker”. The identity is centred around a...
Posted by: Creativepool Editorial
One of the biggest challenges, as companies grow, is maintaining the disruptive and change-making spark that made them unique in the first place. It’s therefore vital that they stick to their core values when evolving the culture and...
Posted by: Creativepool Editorial
When you truly believe in something, even something as small as an idea, you'd do anything to see it come to life. This is what CEO & Founder of Zedosh Guillaume Kendall realised as soon as the pandemic hit. If he wanted his big idea to come true,...
Posted by: Creativepool Editorial
Customers are enjoying more and more digital experiences - touching everything from banking, shopping, subscription services and entertainment, the list goes on. Research shows that on average, a smartphone is installed with 80+ apps, and those...
Posted by: Sophia Charters
Time is ticking! With the standard submissions deadline now out of the way, we are little more than two weeks away from the Annual 2021 final submissions deadline, on Thursday 10th June. The Annual is the Most Distributed creative industry award....
Posted by: Creativepool Editorial
Maureen Fletcher is the kind of artist who would close an interview with a quote by Paulo Coelho. And that alone should capture the beauty and delicacy of her essence. An introvert by nature, with an HSP trait too, Maureen has spent almost two...
Posted by: Creativepool Editorial
We are exactly one week away from the Annual 2020 final submissions deadline. As you are starting to put the finishing touches on your entries, you might be wondering who will actually see the work you submit. Aside from being scored by our esteemed...
Posted by: Creativepool Editorial
Human interaction, the high street and 5G are all areas of focus in Ian Scott's retail trends report for 2019. The Williams Lea Tag shopper marketing and innovation manager sheds light on his predictions for the shopping space and how the point of...
Posted by: Creativepool Editorial
As we build up to Connect: London 2018, a new kind of festival for the creative industry taking place next month, a selection of names appearing at the event will be speaking to Creativepool over the next few weeks. The aim is to offer insight into...
Posted by: Ryan Watson
