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Features

The not-so-beautiful game: the sickly world of beauty pageants

These days, we’re by no means strangers to the phenomenon that is reality TV. It permeates every channel, every genre and every demographic. We laugh at the modern Victorian freak show that is X Factor, with their hopelessly deluded, fragile...

Posted by: Ashley Morrison
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Leaders

Trend Report: How Beauty Brands Got Digital

Once upon a time the beauty industry was in a pretty set way. Brands such as L’Oreal, Avon and Estée Lauder only needed to whip up tried-and-tested print and billboard campaigns with household celebrities in order to sell new products and...

Posted by: Kate Lewin
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Inspiration

The age of beauty: tackling the industry’s diversity blind spot

A fixation on youth is endemic in advertising, with the fetishisation of bleached blonde locks, smooth bronzed skin and chiseled jawlines almost as old as the medium itself. But while there have been great strides made in recent years to diversify...

Posted by: Creativepool Editorial
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Industry

Celebrating BIG with Beauty Papers

With summer over and the Christmas season just starting, it’s busier than ever at JJ Media Group. We have an incredible line-up of new exclusive events coming up over the next two months, starting with an epic free rave to celebrate the new...

Posted by: JJ Media Group
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Inspiration

Smile Train Captures the Beauty in Every Smile | #BehindTheIdea

This October, Smile Train launched a campaign called ‘Beauty in Every Smile’, which looks to celebrate the beauty and diversity in smiles - following research which found that a third of people in the UK with a facial difference have been...

Posted by: Creativepool Editorial
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Leaders

Beauty beware - the B-Corps are coming

The global vegan market is predicted to reach $31.4 billion by 2026. The rise of the plant-based diet has recently generated a whole new wave of consumer awareness in certain sectors, with environmentally conscious consumers looking for greener...

Posted by: Creativepool Editorial
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Features

Member Spotlight: the frail beauty in Begoña True's illustration

It's easy to tell those who have an ardent passion for what they're doing from those who don't. And it is enough to glimpse at one of Begoña True's illustrations to tell which of the two groups she naturally belongs to. We caught up with one of...

Posted by: Creativepool Editorial
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Inspiration

Kia find the beauty in loneliness with a CGI firefly | #BehindTheIdea

Creative comms agency Innocean UK worked with long time client Kia on its most recent ad. The agency showcased the enticing design and class leading features of the Kia Sportage, with the help of a CGI firefly. In collaboration with director Lee J...

Posted by: Creativepool Editorial
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Inspiration

How one global photography competition found the beauty in concrete

The Global Cement and Concrete Association (GCCA) has today announced the winners of its ‘Concrete in Life 2021’ global photography competition, which celebrates the beauty, importance, and sustainability of concrete - the most widely...

Posted by: Creativepool Editorial
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Leaders

VCCP help ASICS launch Beauty and the Beast trainers

To coincide with the release of Disney’s live-action adaptation of “Beauty and the Beast,” which stars Emma Watson and is looking set to be one of the most popular films of the year when it's released in UK cinemas on March 17th, ASICS have...

Posted by: Creativepool Editorial
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Leaders

What a beauty salon can teach you about politics

A weekly roundup of the most important news from the advertising awards world ADC*E The Art Directors Club of Europe honored “We Are The Superhumans” for Channel 4 by 4Creative with a Creative Distinction Award. The prize was created...

Posted by: TheNextGag
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Industry

Creativepool Annual Spotlight: The disruptive beauty of BBD Perfect Storm

BBD Perfect Storm is a modern agency for a modern world; an agency that understands culture needs to be shaped not by reflection and appropriation but by setting the agenda. Since opening in 2013 (the same year as Creativepool, as a matter of fact),...

Posted by: Creativepool Editorial
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Leaders

INNOCEAN and Flatpack discover pulse-stopping beauty for Hyundai

Hyundai has teamed up with INNOCEAN, Keystone and Flatpack Films to create a slick and dynamic new ad to promote its new model: Genesis G80. Whilst most car adverts focus on the drama and action of the model on the road, this spot succeeds in...

Posted by: Creativepool Editorial
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Leaders

Tim Nicholls uncovers the lost beauty of the Artcade

Some of my fondest childhood memories involve cycling to the local arcade with a handful of 20 pence pieces and experiencing the kind of immersive experiences my Sega Mega Drive simply couldn't offer. Of course, with the passing of time and the march...

Posted by: Benjamin Hiorns
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Industry

The Reverse Selfie of Dove and Ogilvy – #BehindTheIdea

Dove has become an incredibly well-known brand for challenging the established standards of "beauty" and promoting natural beauty across all ages. With this campaign by Ogilvy, the brand reached entirely new heights. The video campaign below shows a...

Posted by: Creativepool Editorial
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Features

Top 10 Celebrity Brand Ambassadors of the 21st Century #MediaMonth

The symbiotic relationship between celebrities and brands is a time-honoured tradition that’s been going back hundreds of years. Indeed, as far back as the late 19th century, West End stage actress Lillie Langtry made a name for herself as the...

Posted by: Benjamin Hiorns
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Leaders

Top 10 Hires of the Week

CHI&Partners CHI&Partners CEO Sarah Golding has appointed two new Joint Managing Directors to support her in the day-to-day running of the agency, promoting former Head of Account Management Gary Simmons (right) and Joint Head of Planning Sarah...

Posted by: Creativepool Editorial
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Leaders

Dove promote positive body image in new ad

In a new short film created by Ogilvy London and Ogilvy Paris for skincare specialists Dove, body image is discussed in a frank and illuminating manner in an effort to promote positive body image to the younger generation of women....

Posted by: Benjamin Hiorns
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Features

The Best Cannes Lions Winners of All Time #HistoryMonth

It’s been a full week now since the dust settled on the 2023 Cannes Lions and only time will tell if any of this year’s Grand Prix winners stand the test of time and earn their wings as legitimate “all timers.” Given that...

Posted by: Benjamin Hiorns
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Industry

Packaging design trends for 2023

This year’s developments in packaging design reflect a world in flux, still evolving from disruption caused by the Covid pandemic, and becoming increasingly aware of its own vulnerability - and responsibility - in the midst of climate...

Posted by: Creativepool Editorial
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Leaders

Top 10 most exciting retouchers on Creativepool

Not everyone is perfectly flawless, and neither is every piece of work. Even if the designer, artist, or photographer is a genius, their work will often contain a few sore spots. Indeed, even the supermodels on Instagram and on the billboards we see...

Posted by: Creativepool Editorial
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Leaders

Account Wins of the Week

BBH London - Burger King UK Burger King UK has appointed BBH London as its first creative agency, without a pitch, following the UK’s franchise’s buyout at the end of 2017. The UK franchise was acquired by private equity firm Bridgepoint...

Posted by: Creativepool Editorial

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