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Displaying 1 - 36 of 2674 results

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Inspiration

In The Making: Crystal Glass Blowing

The Giant Mountains of Bohemia in the Czech Republic, are famous for their glass makers. The oldest still working glass factory in Bohemia was established in the eighteenth century and today crystal is still mouth blown using the traditional...

Posted by: ROKOS
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Inspiration

Get Lost - How a good wander can often lead to wonder

Last week, I was out and about in the countryside- and as a city boy, I was using my phone as a sat nav, as I think we all do. I had a destination, we got there, we enjoyed it. Whilst there, my phone ran out of power, (as it seems to do ever more...

Posted by: Tony Pipes
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Industry

Skill up for 2017 with 4 key Creative Super Powers

We are ushering in the new year with our first CS Presents of 2017 and it’s all about Creative Super Powers… Do you remember what it was like to be a child. Go find a LEGO set and start to build off plan. Remember what it was like to be...

Posted by: Creative Social
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Industry

Why the advertising industry needs to be more Punk

The upcoming Production Social (30th November) is themed around Punk, Dani Michelon, Head of AMV XLAB, the innovation lab at AMVBBDO & Founder of Production Social discusses why she chose this left field theme and the need for originality, rebellion,...

Posted by: Creative Social
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CS Presents...How to be brave 31st May

When was the last time you were truly brave? Putting out a piece of work that challenges the status quo and makes you slightly scared about the reaction. And how many campaigns beyond ‘Fearless Girl’ have you seen in the last 12 months that...

Posted by: Creative Social
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Workshop

Making some serious noise with Rowdy Studio | #CompanySpotlight

Rowdy Studios is a full-service branding agency based in London and Dublin with over a decade of experience in building bespoke brands. A tight-knit team with an enviable client list, Rowdy is an agency that “blends sound strategy with loud...

Posted by: Creativepool Editorial
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Leaders

Making brands impossible to ignore with White Bear | #CompanySpotlight

For this week’s company spotlight, we’re talking to Kelly Mackenzie, Founder and CD of White Bear. She founded White Bear seven years ago after working on global Cornetto rebrand at Carter Wong. White Bear was founded based on her passion...

Posted by: Creativepool Editorial
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Workshop

3 budget mistakes you’re probably making with your marketing

Picture this: you’re launching a new product or service and have the right marketing strategy in place for your website, branding and design, but when it comes to keeping the momentum going once it’s out in the world, you’ve run out...

Posted by: Creativepool Editorial
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Inspiration

A saucy campaign 150 years in the making for Heinz | #BehindTheIdea

The latest saucy campaign for Heinz pokes fun at the brand for launching a new range of pasta sauces in the UK, 150 years after they first entered the market. The campaign, devised by Wunderman Thompson Spain, launched with a full-page ad in The...

Posted by: Creativepool Editorial
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Industry

Quality over quantity - The making of a modern Chief Data Officer

It’s a tough gig for Chief Data Officers (CDOs). With the volume and sources of data increasing, CDOs are increasingly tasked with centralising complex data sets and gleaning insights to support all areas of the business, from product...

Posted by: Creativepool Editorial
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Inspiration

Making the ultimate positive drinking choice | #BehindTheIdea

While it was once fashionable to snub the non-alcoholic booze market, the last few years have seen the sector revolutionised by brands that actually know what they’re doing and who their target audience is. Seedlip, one such brand, recently...

Posted by: Creativepool Editorial
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Leaders

Making it in 2022... literally

As Christmas becomes a ghost of the past, the new year breathes down our necks with the guilt of resolution and the daunting blank page before us. My resolution is to make it in 2022 I’m not talking about fulfilling my career goals, getting...

Posted by: Tony Pipes
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Industry

Making the Whiskas cat happy with AMV BBDO | #BehindTheIdea

Whiskas has always been a popular brand for cat owners and lovers. In an attempt to cement its reputation as the brand that truly understand cats, Whiskas turned to AMV BBDO to design a new, purrrfectly unique spot with the iconic Whiskas cat as the...

Posted by: Creativepool Editorial
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Inspiration

Making music in the streaming age – #CompanySpotlight

When the advent of streaming unleashed pretty much what looked like a catastrophe on the music industry, many were forced to adapt or die. Founder of Syncsmith Gavin Mee was placed in an uncomfortable position - but he managed to make that harshness...

Posted by: Creativepool Editorial
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Inspiration

Making and breaking the grid with Ben Statham

Ben Statham loves making plans. We can definitely relate. As his experience taught him, Ben Statham also loves breaking plans. The unexpected always brings along a certain thrill, and no one could know that better than a photographer, constantly...

Posted by: Creativepool Editorial
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Workshop

Making better worlds together, with UNICEF and VaynerMedia

On World Refugee Day (20th June) UNICEF launched a campaign to encourage people to think differently about refugee and migrant children, to focus on what the adoptive communities gain. Created by VaynerMedia, its team of senior art director Lianne...

Posted by: Creativepool Editorial
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Workshop

Making the jump from Designer to Head of Design

The jump from designer to Head of Design is like that from musician to conductor. A designer is a highly skilled specialist that performs as a part of a larger ensemble. The Head of Design decides how to interpret new works, unifies the performers,...

Posted by: Creativepool Editorial
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Inspiration

Why Sol is making the sun shine in October

When we heard beer brand Sol was setting up a bar in East London based on the positive effects of the sun, the first thing we asked was why now? “We conducted some research and two thirds of Brits said they don’t get more than an hour of...

Posted by: Ryan Watson
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Leaders

The Freelancer Grind: Making a clean and simple résumé

This is a tough one, as for the longest time I didn’t believe in having a résumé as a designer. I still kind of believe that, as I think you should only really judge a designers work based on their portfolio. However, as I got more...

Posted by: Hashmukh Kerai
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Leaders

How diving for data could be the making of creativity

Big data is everywhere. Everywhere we go, companies capture our details, learn how we choose, what we purchase and when we walk away. This flood of information creates vast oceans of data, requiring behemoth computers to filter, analyse and refine it...

Posted by: ifour
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Leaders

Behind the Idea: Making the sun shine for Nivea

YouGov research shows that as much as a third of people don’t apply sun cream in the UK. Despite spending time in gardens and parks, as soon as the sun comes out, they tend not to take the same care as they do abroad. A recent campaign through...

Posted by: Creativepool Editorial
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Leaders

From looks to leads: 3 steps on making the most of your web traffic

There are almost 1.7 billion sites on the open web, providing internet users with endless browsing options on virtually any topic. Spoilt for choice, users often find themselves searching randomly with no clear idea what they are looking for. Even...

Posted by: Creativepool Editorial
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Leaders

How WeChat and TikTok are making China unmissable

China is booming. The growing economy, advanced technology and investment from outside the country mean content consumption is on the up and the opportunities for brands is endless. At Creativepool’s Connect: London festival, digital creative...

Posted by: Creativepool Editorial
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Leaders

The power of cake: Content is making TV tastier than ever

From unpredictable reality shows to unmissable drama, TV programming is stronger and more captivating than ever, and there’s no better example than The Great British Bake Off (GBBO). Even after its controversial £75m move to Channel 4...

Posted by: TVSquared
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Workshop

Making creative choices at the start of your career

Reflecting on some mentoring I've done in the past with digital, creative and marketing people at the start of their careers (as part of the Direct Marketing Association's mentoring scheme) and it is very clear to see that many feel overwhelmed by...

Posted by: Ross Taylor

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