Displaying 1 - 36 of 86 results
Coca-Cola has unveiled its first TV ad campaign for Coca-Cola Zero Sugar, the reformulated and rebranded no-sugar Coke, which was, until recently, known as Coke Zero. The ad continues Coca-Cola's brand message for Coca-Cola Zero Sugar, which the...
Posted by: Creativepool Editorial
At an event in Paris earlier this week, Coca-Cola's Chief Marketing Officer, Marcos de Quinto, revealed a new “One Brand” global marketing strategy that, for the first time in its history, unites all of the Coca-Cola brands under one...
Posted by: Creativepool Editorial
Wes Anderson, who recently took home a brace of awards for the effortlessly wonderful “Grand Budapest Hotel,” is arguably one of the few remaining cinematic auteurs. His films manage to tap into that same space between the innocent wonder...
Posted by: Benjamin Hiorns
Brand Experience & Activation Apple "Today at Apple" (in-house) Apple’s in-store experience programme, which was activated in all 501 stores across the globe, encouraged each local community to develop their creativity with coding...
Posted by: Creativepool Editorial
WPP - Coca-Cola Coca-Cola has given its next big global campaign to three WPP agencies: Ogilvy New York, Sra Rushmore in Madrid and the minority-owned Santo in Buebos Aires. Wieden+Kennedy Portland, which helped to devise the long-running...
Posted by: Creativepool Editorial
Droga5 know it's fun to stay at the YMCA After a competitive review, the YMCA of the USA has selected Droga5 to handle its national brand positioning efforts in a new creative strategy that will launch in 2016. The agency will be charged with...
Posted by: Creativepool Editorial
Pablo Pablo continues to gather momentum with the recruitment of Harriet Knight, from Ogilvy as Head of Account Management; and Marcus Eley, from Grey as Head of Production. Tim Doust, founding Partner of FCB Inferno, will also join as Non-executive...
Posted by: Creativepool Editorial
British Christmas advertising has been given a little Hollywood glamour this year thanks to a spot that might just have supplanted the Waitrose “Robin” advert as my spot of the season. The piece in question, produced by adam&eveDDB for...
Posted by: Benjamin Hiorns
In an era where the intersection of tradition and modernity often sparks heated debates, Tactical's CEO, Mike Khouri, leads the charge with a bold, thought-provoking campaign that fuses culture and technology. Born from conversations surrounding the...
Posted by: Creativepool Editorial
GREAT, Pablo, and UNLIMITED recently announced the launch of the latest iteration of the Unicorn Kingdom campaign, with the world’s first ‘Ever-Changing Statue’ - a distinctive, 3D-hologram installation in New York City - to raise...
Posted by: Creativepool Editorial
Cancel culture is a funny thing. It’s all well and good to declare yourself a scion of virtue and leap to the gallows with torch in hand whenever a new celebrity is outed as a sexual criminal but what happens when the source of the (in this...
Posted by: Benjamin Hiorns
Politics is a dirty business, particularly when bloodshed is involved. The atrocities currently raging in Israel and Gaza are beyond comprehension for many of us in the western world and, while our first instinct might be to send aid and...
Posted by: Benjamin Hiorns
Plant-based pioneer, BOL Foods, recently unveiled a new creative direction for the brand. Its previous slogan “Eat plants, love life” will be replaced with a new lifestyle-centric positioning - “Bring On Life”. The...
Posted by: Creativepool Editorial
A trans activist, a rapper and a comedian talk openly and frankly about their life, inspirations, achievements, challenges, and why their hair is such a huge part of their headstrong personality. All while getting their haircut in Bed Head’s...
Posted by: Creativepool Editorial
In celebration of Pride Month, SodaStream has launched its 2022 “Set All Your Colours Free” campaign. In celebration of the groups which are rising within the LGBTQIA+ community and promoting acceptance and tolerance between people,...
Posted by: Creativepool Editorial
"Most people would say to go big or go home. Well, that wasn’t exactly what we did." Alex Safavinia is the CEO and Creative Director of Kasra Design, an award-winning animation company specialising in 3D animation and explainer video...
Posted by: Creativepool Editorial
Where do you get inspiration from? The typical answer here is to say ‘from everywhere’ but that’s really flipping unhelpful to those reading thinking, I really need some inspiration, where do I look. I was once in a meeting with...
Posted by: Simon Manchipp
When casting an eye back over the goings-on this week, I felt a subtle pang of despair. Between the capitalist nightmare that was the ill-fated European Super League, David Cameron lobbying dramas and… more Prince Philip, it all just felt so...
Posted by: Benjamin Hiorns
If there is one MP that has arguably benefitted from the COVID-19 pandemic (at least as far as political capital is concerned), it’s Rishi Sunak. This is a man who, at the start of the year, was only really known to those of us that watch...
Posted by: Benjamin Hiorns
Indigo Design Award is thrilled to announce our shortlisted 2020 design winners in all areas from Best Graphic Design to Games and Discovery of the Year. We spent the past year scouring the globe for the best in visual design from jaw-dropping...
Posted by: Indigo Design Award
LOVE - Umbro Breaking news. UFOs have been discovered by Umbro and Premier League footballer Michael Antonio. The news broke following an ordeal in which comedian Brett Domino (alter ego of musician and comedian Rob J Madin) and Rich Hall were sent...
Posted by: Creativepool Editorial
Banda - Ukraine Now A new global identity for Ukraine has been created to boost business and tourism while presenting the country as a place of opportunity rather than one of “corruption, war and revolution,” as it has been perceived....
Posted by: Creativepool Editorial
VCCP - Cadbury Twirl Cadbury has unveiled a new £3million marketing campaign around its number one singles bar, Cadbury Twirl. The campaign by VCCP, represents a completely new direction for the brand, it aims to build a more emotional...
Posted by: Creativepool Editorial
MullenLowe London - UN Women/Unstereostype Alliance UN Women and Unilever's Unstereotype Alliance first film explores the character stereotypes that actors are constantly called up to portray in adverts, including the happy housewife, the useless...
Posted by: Creativepool Editorial
WCRS - Sky Mobile Sky Mobile launches their new creative platform, “Hello Possible” created by WCRS. The award-winning film director Nicolai Fuglsig brings to life the magic of possibilities in a TV launch ad featuring British actress...
Posted by: Creativepool Editorial
Taylor Herring - Westworld (NOW TV) Streaming service NOW TV has glimpsed into the future of marketing by promoting the return of dark odyssey Westworld using a hyper-realistic humanoid robot, inspired by the show’s artificially intelligent...
Posted by: Creativepool Editorial
Grey London - Lucozade Energy Lucozade Energy is partnering with the new Tomb Raider film for a bold campaign featuring action from the movie. Created by Grey London, the campaign introduces the agency’s new “Energy Beats...
Posted by: Creativepool Editorial
Symbio project bridges the worlds of technology and nature Israeli student Yarden Mor brings nature and technology together through her “Symbio” project. Mor aims at using existing natural foundations (like trees and rocks) to create...
Posted by: Creativepool Editorial
Buzzman - Oreo “Do you speak Oreo?” If not, the new ambassador of America’s favourite cookie will soon convert you. To kick off the new year, Oreo is set to conquer France and Belgium with its new brand platform. An alluring...
Posted by: Creativepool Editorial
Acne This week, Acne welcomed Director Laura Borgio to their ranks. A super innovative filmmaker with a passion for storytelling, Laura's rare ability enables her to create engaging, meaningful, and dynamic content across a multitude of different...
Posted by: Creativepool Editorial
The transparent car pods that will move both horizontally and vertically Architecture firm Oiio has proposed a radically new form of transport for Los Angeles, which would see bubble-like cabins passed around on wheelbases that could follow roads...
Posted by: Creativepool Editorial
Netflix get Abstract for the Art of Design series (January) Netflix began the year with the launch of a new documentary series that took an in-depth look inside the beating heart of the design industry, in much the same manner as their previous,...
Posted by: Benjamin Hiorns
Leo Burnett Leo Burnett London has invested heavily in its creative department, hiring a diverse range of talent from across the agency world. Dan Fryer and Gate Lambert join Leo Burnett as a creative team from Fold7, where they worked on everything...
Posted by: Creativepool Editorial
Starting out in the creative industry can be hard for anyone, and you should be prepared to feel as though you are doing more work than the MD or CEO. The basics are easy, arrive first or go home last (whichever is noticed), and pretty much be...
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The flying car set to light the 2020 Olympic torch A group of Japanese engineers are aiming to launch the world's smallest flying car, dubbed the Skydrive, in time for the 2020 Olympics in Tokyo. Designed by Cartivator, a Tokyo-based non-profit run...
Posted by: Creativepool Editorial
The Task Force on Human Trafficking and Prostitution (TFHT) organisation and M&C Saatchi Tel Aviv have launched a hard hitting awareness campaign to support legislation to prohibit prostitution. The campaign is aimed at putting an end to the...
Posted by: Creativepool Editorial
