Displaying 1 - 36 of 1239 results
Modern staircases are very rarely built to inspire awe or act as conversation pieces. Indeed, we're growing so lazy and indifferent as a species that we rarely take the stairs anymore, especially when there are more convenient options available....
Posted by: Creativepool Editorial
The amazingly talented Valerie Carlson joined Critical Mass early in December 2020 as their new Global Chief Creative Officer, tasked with leading a team driven by innovation, positive change and tons of creativity. But to get there, Valerie did...
Posted by: Creativepool Editorial
The advertising clutter is real. According to research from the industry and beyond, consumers are exposed to an average of 8,000 ads every single day and all of these aim to sell products en masse, creating more problems than the ones they claim to...
Posted by: Creativepool Editorial
The Black Cab Interviews have come all the way from London to New York just in time for Advertising Week, in collaboration with GoGreenRide.com with production support by One Route Media. In the back of a green cab, Michael Tomes, founder of...
Posted by: Creativepool
Have you committed genericide? I have. I do it at least once a week in fact. I commit genericide at work when I add more Post-its of things to do to my computer screen. I do it at home - when I’m relaxing in my garden in the hot weather with a...
Posted by: Rob Pratt
Whilst Teresa May attempts to frantically backpedal expectation and one half of the UK prepares to devour the other half in a divisive move of unprecedented (at least in terms of sheer scale) madness, the video game industry in the UK is quietly...
Posted by: Benjamin Hiorns
2016 was not, as many industry figures predicted, the year of VR. It was the year of political upheaval and celebrity death. 2017, on the other hand, already seems like a brighter prospect (forgetting politics of course) for the medium, with many of...
Posted by: Benjamin Hiorns
Hearing Critical Mass EVP and managing director Andrea Lennon speak about her team, you would figure it is the most looked after bunch of creatives in the world. And you wouldn't be too far from the truth. Among a number of other awards this year,...
Posted by: Creativepool Editorial
Mother Design Mother New York has announced that Mark Sloan has been named Head of Mother Design. He came over from TBWA\Chiat\Day, where he served for over three years as its director of design. Mark’s prior experience included working on a...
Posted by: Creativepool Editorial
Mass shootings are, unfortunately, becoming all too common in the United States (Mass Shooting Tracker: 371 recorded in 2015; 403 as of November 1st 2016). In fact, during his tenure, President Barack Obama has formally addressed the nation on the...
Posted by: Creativepool Editorial
Authenticity as we know it is dead. No longer the bastion of trust it once was, consumers are now seeking new and different expressions for quality, craft and individuality in brands. The authenticity ‘movement’ came to prominence on the...
Posted by: Bulletproof
Critical Mass Critical Mass, the global digital experience design agency, has hired Grant Owens as its Chief Strategy Officer. Owens, who is based in New York and was formerly the GVP Head of Planning at Razorfish North America, will lead the...
Posted by: Creativepool Editorial
Creativepool Creative Debates are the tonic to the endless one-way talks that we have an abundance of in our sector. We teamed up with Dare during Cannes Lions 2018 to tackle a controversial question, ‘What’s the point of traditional...
Posted by: Creativepool
The&Partnership - Secret Cinema The&Partnership London has been appointed as the full-service agency for Secret Cinema, who pioneered a new entertainment genre by mixing theatre and film to turn cinematic classics into immersive experiences. The...
Posted by: Creativepool Editorial
Fashion/clothing designers design clothes, accessories and shoes. Some design expensive one-off pieces. Others work in a team creating a whole range of mass-produced fashions, or specialise in particular areas such as sportswear. View People View...
Posted by: Creativepool
VML VML has rebranded its channel activation team to connections to reflect the department’s role as experts in connecting brands to consumers in a contemporary and relevant way. VML’s retail team will become a connections channel,...
Posted by: Creativepool Editorial
AKQA Italy Umberto Basso has been appointed as Managing Director of AKQA in Italy. Prior to this role, Umberto was Head of Emerging Technology at AKQA, and will now report into Matthew Bain, International Managing Director. Umberto will oversee AKQA...
Posted by: Creativepool Editorial
How do you make the next iteration of your main sport game even more interesting for your players? How do you drive large scale awareness and engage with the local communities? Why, with a series of monumental murals, of course. As Electronic Arts...
Posted by: Creativepool Editorial
Nineties or millennials, noughties or baby boomers, it is no secret that all generations have their myths and prejudices and marketers have to overcome these to make sure they're tailoring their offer appropriately. We've had the chance to learn...
Posted by: Creativepool Editorial
The winners of the Creativepool Annual 2019 were announced last night at a celebratory event held at East London’s Banking Hall. Global industry figures and key members of the Creativepool network gathered at the exclusive venue to toast the...
Posted by: Creativepool
Adam & Eve/DDB - Born Free International wildlife charity Born Free has appointed Adam & Eve/DDB to its creative account, as it switches focus to highlight the plight animals in UK zoos. This year, Born Free will attempt to raise awareness of the...
Posted by: Creativepool Editorial
The closing event in the celebration of 100 years of Advertising - joint Government Communication Services and IPA (England and Scotland) Jan 2018. Chair - James Pais, IPA Scotland Chair & Creative Services Director, Frame Speakers & Panel...
Posted by: Becky
Buzzman - Oreo “Do you speak Oreo?” If not, the new ambassador of America’s favourite cookie will soon convert you. To kick off the new year, Oreo is set to conquer France and Belgium with its new brand platform. An alluring...
Posted by: Creativepool Editorial
Motorola files patent for phone that can repair its own screen Motorola's future phones could be equipped with a self-repair function, enabling users to fix their damaged screens. The patent outlines a "method and device for detecting fascia damage...
Posted by: Creativepool Editorial
New iPhone likely to feature facial recognition and an all-screen design The next Apple iPhone will reportedly be unlocked using facial-recognition technology and will also feature a screen covering almost its entire front. A pre-release of firmware...
Posted by: Creativepool Editorial
Leading home-fragrance brand Air Wick has released an innovative new plug-in device designed to make scents last longer alongside a new range of ‘Vibrant’ fragrances. As part of a wider strategy to build a more premium layer into its...
Posted by: Creativepool Editorial
Artistic appropriation, the practice of borrowing or recontextualizing existing images or ideas in new works of art, has a long and controversial history. From Marcel Duchamp's "readymades" to Andy Warhol's pop art, artists have long been fascinated...
Posted by: Peter Stylianou
Parkview is a London-based independent creative studio, working with brands to tell stories across film, photography, animation, and podcast production. This week we spoke to Rachel King, Founder and EP, to discuss how they work directly with brands,...
Posted by: Creativepool Editorial
Are trends dying? One of the most traditionally accepted fashion trend cycle theories is that it lasts 20 years and undergoes 5 phases: Introduction Rise Peak Decline Obsolescence This 20-year cycle is still present today for macrotrends,...
Posted by: WMH&I
A short article I wrote. Provides guidance and support for individuals who have been affected by recent layoffs. It covers the difficulties of job searching, tips for successful communication with hiring managers, and the importance of finding a...
Posted by: Peter Stylianou
Al Gillies is a creative that doesn’t try to pigeonhole himself. Indeed, he describes himself not only as a photographer but as a content manager and even radio presenter. His photography work itself is just as eclectic as his skillset....
Posted by: Creativepool Editorial
It’s been almost two months since the first ‘proper’ Cannes Lions in over two years and the dust has only just now begun to settle. The general consensus is that it wasn’t exactly a festival for the ages but it was at least a...
Posted by: Benjamin Hiorns
We all like to feel like we belong. It’s a pretty fundamental human trait and it’s one that the world of advertising has known all too well for a very long time. But making someone feel like they belong to something isn’t the same...
Posted by: Benjamin Hiorns
The pandemic has highlighted the importance of credible and reliable information. However, the reliance on user-generated content online as a source of truth for news has increased the risk of exposure to bias, misinformation and potentially harmful...
Posted by: Creativepool Editorial
Identifying blockchain gaming as a ‘trend’ is misleading, argues Five by Five Australia Client Director Stacia Grooby; but there’s no denying that this technology is set to change the way we think about gaming. Blockchain...
Posted by: Creativepool Editorial
This new wave of purpose comes with a caveat: brands are eager to jump on the most popular causes, and sometimes forget about their own, true essence. Purpose should be personal. It should be lived and breathed every day, from the brand's core and...
Posted by: Creativepool Editorial
