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Leaders

Hadrian's Wall plays host to a mobile writer's sanctuary

As a writer, I know all too well that finding a place of true solitude in this world of perpetual distraction is no mean feat. Not only do we have to live in a constant battle with the very tools we use to ply our trade (social media is a wonderful...

Posted by: Benjamin Hiorns
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Leaders

Microsoft launches Media Wall in Manchester

Microsoft has been announced as the launch partner for the new Manchester Media Wall by the boutique media company Ocean Outdoor, an agency that specialises in large-format digital billboards in iconic locations. The company's latest board is one its...

Posted by: Creativepool Editorial
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Leaders

Airbnb strike emotional chord celebrating the fall of the Berlin Wall

A new national US campaign from Airbnb, the website that allows users to rent out their own homes to tourists and vice versa, uses the 25th anniversary of the fall of the Berlin Wall to tell an emotionally engaging story about two men from opposite...

Posted by: Benjamin Hiorns
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Leaders

Rebrand Roundup: From a Great Green Wall to Google Ventures

Venturethree - United Nations Venturethree has branded an ambitious United Nations project to create a green wall across the breadth of Africa made up entirely of plants and trees. The Great Green Wall campaign launched earlier this week at the UN...

Posted by: Creativepool Editorial
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Leaders

Freedom typeface marks 30 years since the fall of the Berlin Wall

A film and new typeface inspired by original graffiti from the Berlin Wall has been created as part of a campaign to mark the 30th anniversary of the structure coming down in November 1989. The film, created by HEIMAT Berlin, includes sirens, dogs...

Posted by: Creativepool Editorial
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Leaders

The Wonderful Wall of Wally

The Wall of Wally is a unique and touching tribute to Wallace “Wally” Olins, one of the most charismatic and celebrated branding and corporate designers of the 20th century. Olins, who was awarded a CBE in 1999 and sadly passed away in...

Posted by: Creativepool Editorial
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Leaders

I Heart Studios take over Shoreditch Art Wall #iheartcreates

We sat down with the Creative Director of I Heart Studios, Martin Winslade yesterday to talk about their most recent takeover of the Shoreditch Art Wall. The creative for Underated went live yesterday so head to Shoreditch and see it in the flesh....

Posted by: I Heart Studios
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Inspiration

Always pin your ideas to your office wall

When I first started out, I was always encouraged to pin my ideas to my office wall. I used an A3 layout pad and a fat black Pentel marker and just scribbled down whatever came into my head. Once I thought that I had something, I’d draw a...

Posted by: Creativepool
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Leaders

Up the Wall: The IKEA Brand Experience

IKEA's latest brand experience stunt is something to behold. To mark the opening of its new store in French town Clermont-Ferrand, the Swedish furniture giant has created a giant 30 foot billboard-cum-climbing wall decorated with its...

Posted by: bluemarlin
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Inspiration

Ads that made history: that time Old Spice broke the fourth wall

I was still in high school when a friend of mine showed me a distinctive ad, featuring a man as he talked directly at the camera. I had never seen an ad like that before - and certainly not in my overly traditional home country. To think that over...

Posted by: Antonino Lupo
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Features

Graham Wall - The Marketing Store

The Marketing Store is one of Britain’s leading integrated agencies. Our London office has about 250 people, with around 100 creatives working across all disciplines, including promotional, retail, experiential, product and digital, the last of...

Posted by: Creativepool
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Features

Clay Marzo. Creativity in a 6ft wall of water.

When it comes to surfing, Clay Marzo is unique. He has revolutionised the sport and taken it to a whole new level. In fact, he has pioneered moves so original and complex, that other surfers simply look on in wonder. The "Marzo Reverse" is one such...

Posted by: Creativepool
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Leaders

New campaign draws US tourists to the UK

Harnessing the power of social media to inspire more visitors to come and explore what makes Britain a great destination is the focus of a campaign launched in New York by UK Culture Secretary John Whittingdale. The Great Britain 'Home of Amazing...

Posted by: Magnus Shaw
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Leaders

Weekend campaign roundup

The year has only just begun, and many brands and agencies are using the fresh start of 2015 to launch new campaigns. Here we'll be looking at a few of the most interesting that caught our attention over the weekend. Confused.com BRIAN the Robot is...

Posted by: Creativepool Editorial
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Leaders

Design Vs Trump: Nazi Logos and Border Walls from IKEA and Katy Perry

You're all probably just as sick as hearing about Easy D (does anybody know what that really meant yet?) and his constant fear mongering, divisive hate speak and general incompetency. Historically, however, when in times of great political and...

Posted by: Benjamin Hiorns
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Leaders

Top 10 Hires of the Week

Publicis London Publicis London has hired Phil Dowgierd as managing director of digital as part of its ongoing commitment to champion creative leadership and excellence within Publicis UK. Dowgierd joins from Tribal Worldwide Sydney where he was...

Posted by: Creativepool Editorial
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Features

Supermarket Sarah

Supermarket Sarah A.K.A Sarah Bagner is a shop owner with a difference. She originally trained in graphic design and went on to work in corporate advertising for a few years but jacked it all in to run a vintage stall at Portobello Market which was...

Posted by: Creativepool
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Leaders

The 2018 FIFA World Cup in Advertising

With the 2018​ FIFA World Cup kicking off this very afternoon, we've scoured the internet to bring you the best ads, campaigns, brand activations and more that have sprung up in the last few weeks in honour of the tournament known to those who...

Posted by: Creativepool Editorial
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Leaders

Agency of the Week: Droga5

Putting Sir Patrick Stewart and Strongbow together again Strongbow US “Award - Original” Whilst it might be found on the taps at almost every pub in the UK, Strongbow is still something of a niche beverage across the pond, indeed, alcoholic...

Posted by: Benjamin Hiorns
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Inspiration

Finding the perfect sound with Sonic Lens | #Company Spotlight

Marco Vitali, Managing Partner at Sonic Lens Agency, is something of a renaissance man. A musical prodigy and marketing specialist that has mastered both sides of his brain and cultivated a career as one of the foremost voices in sonic...

Posted by: Creativepool Editorial
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Leaders

Election Fever: The Final Countdown

The 2016 US general election has been an almighty farce, let's not pull any punches here. Farce makes for great fuel when it comes to creative work though. Running the range from the daft to the strikingly satirical and the just downright bemusing,...

Posted by: Benjamin Hiorns
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Leaders

Top 10 Ads of the Week

CHI&Partners - Argos CHI&Partners and Argos are set to unveiled an incredibly fast-paced new spot this Saturday to promote the speed of the Argos “Fast Track, Same Day Delivery” service, which allows customers to choose from four...

Posted by: Benjamin Hiorns
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Leaders

Top 10 Account Wins of the Week

Mediacom - Sony Sony has moved the lion's share of its global media account into MediaCom following a competitive pitch. The Japanese electronics giant called a review for its five business divisions, including the global PlayStation account, which...

Posted by: Creativepool Editorial
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Leaders

The listed Church that became a Theatre

A crack architectural team has converted a heritage-listed church in Bedford, England, into a gorgeous, modern theatre with a new curved timber and glass foyer bar. The Quarry Theatre at St Luke's occupies a previously unused Moravian church and...

Posted by: Creativepool Editorial
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Inspiration

Opinions - The sensory overload inside American ad agencies

by John Fountain During my career I've had to come up with ideas in all sorts of shabby environments. For a year I worked out of a garage in Paddington. While in Singapore my office was on the second floor of a very dodgy shopping precinct. And...

Posted by: Creativepool
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Inspiration

Transforming traditional Irish pubs into AR virtual museums #BehindTheIdea

Irish pubs are globally recognized cultural icons and continue to play a fundamental role in the communities they serve, and their heritage deserves to be preserved. To help showcase these pubs’ value and importance, Heineken has opened virtual...

Posted by: Creativepool Editorial
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Inspiration

Distinctly Japanese restaurant comes to the UK in style | #BehindTheBrand

This week we sat down with Kevin Grima, Creative Director at Harrison, to discuss how the 360 branding agency worked with casual dining Udon noodle restaurant Marugame Udon to bring the authentic Japanese experience to the UK market. What was the...

Posted by: Creativepool Editorial

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