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Leaders

The Tate Modern is planning a £260 million refurbishment

Few would accuse the Tate Modern as an institution that looks backwards, but the iconic London landmark and beloved mandatory field trip destination of art students across the country, is looking to engage with its forward-thinking ethos on an even...

Posted by: Creativepool Editorial
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Leaders

Rebrand Roundup: From the Tate Modern to STÓR

Peter Saville/Morph - Tate Modern British graphic design legend Peter Saville is the mastermind behind the new graphic identity for the Tate Modern art gallery; a colourful model of the complex itself that includes the new Herzog & de Meuron...

Posted by: Creativepool Editorial
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Industry

Exploring the sci-fi spaces of Erik Blaho | #MemberSpotlight

While we often hear from artists and designers here at the Creativepool #MemberSpotlight, it’s rare indeed to speak to an architect, particularly one as fascinating as Erik Blaho. The Slovakian architect began his career by focusing on the...

Posted by: Creativepool Editorial
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Leaders

North rebrands Tate to attract young audience

In an effort to not only unify the numerous galleries, but to engage a younger audience with the museums, North has refreshed the logo for cultural organisation (and institution) the Tate. The new visual identity is being rolled out across all...

Posted by: Benjamin Hiorns
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Leaders

Spurs score the world's first sliding pitch

The rivalry between Tottenham Hotspur and Arsenal is one almost as old as the game of football itself, so when The Gunners moved from their home ground of Highbury to the high-tech Emirates Stadium back in 2006, Spurs fans were left feeling more than...

Posted by: Benjamin Hiorns
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Inspiration

Flushing Away Boredom With the UK’s Funnest Toilet #BehindTheIdea

In a world where even the mundane can be transformed into a captivating experience, Luisa Orlandi, New Business Director at Billion Dollar Boy, spearheaded a campaign that turned public toilets into a playful spectacle. Tasked with promoting SC...

Posted by: Creativepool Editorial
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Inspiration

The New Brands of Today That Could be Legends of Tomorrow #FutureMonth

In an era where brands are born, thrive, and sometimes fade in what can seem like days, the concept of a "legacy brand" might seem almost archaic. All icons have to start somewhere though and there are undoubtedly many modern brands that only sprung...

Posted by: Benjamin Hiorns
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Industry

Futureproofing Your Career in the Creative Industries #FutureMonth

The creative industries have always been a space of continuous evolution but in recent years, this evolution has accelerated at an unprecedented pace, largely due to the rapid advancements in technology, particularly in artificial intelligence...

Posted by: Benjamin Hiorns
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Inspiration

What a Yellow Car can Teach You About Focus

Recently, my youngest daughter introduced me to a seemingly trivial game called "Yellow Car, No Returns." The rules are simple: spot a yellow car and call it out. To my surprise, once I started playing, I began noticing yellow cars everywhere. It...

Posted by: Nina Stephenson-Camps
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Inspiration

How to Build a Brand That Lasts 100 Years #FutureMonth

Build a brand to last 100 years. That’s the dream. When challengers and upstarts put together their proposition, they think about how to create equity that outlives its makers. But what do you do when that dream comes true? And what challenges...

Posted by: Social Chain
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Inspiration

Creature London imagine a world without child poverty #BehindTheIdea

Creature London worked with Child Poverty Action Group, the leading charity campaigning for an end to child poverty in the UK, to launch its first above-the-line campaign. Child Poverty Action Group works on behalf of the more than 1 in 4 children...

Posted by: Creativepool Editorial
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Workshop

How to transform eco anxiety into eco action

Climate collapse, biodiversity loss, rivers running with sewage…it’s hard not to feel anxious about the current state of the planet. Previous research, conducted in 10 countries across the world, found that 84% of young people are worried...

Posted by: 33Seconds
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Industry

Influencer Fatigue Has Kicked in But Can They Be Saved? #FutureMonth

Remember those early, heady days of influencers? Brands were ecstatic at the prospect of a new avenue to market-a fresh, exciting way to engage with millennials and Gen Z. And it worked. Not only have influencers gained fame-attending the Met Gala or...

Posted by: Alex Hill
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Inspiration

Nissan put kids in charge of the future of electrification #BehindTheIdea

Nissan aims to achieve carbon neutrality across its operations and product life cycles by 2050; its mission is to electrify every all-new vehicle offering in key markets by the early 2030s. A recent milestone saw Nissan become the inaugural...

Posted by: Creativepool Editorial
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Features

Has AI Grown Up Too Fast? #FutureMonth

Artificial Intelligence (AI) has made tremendous strides over the past few years, evolving from a novel concept to a critical tool in various industries. In the creative sector, this rapid advancement has led to a significant transformation in how we...

Posted by: Benjamin Hiorns
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Features

Global creative calendar: August 2024

Even beyond Paris, dozens of momentous events are set to arrive en force in the coming days. The ever-enticing list includes some of our world’s most famous cultural and creative-industry gatherings, which are set to welcome attendees virtually...

Posted by: The Darnell Works Agency

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