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Leaders

Samsung and Leo Burnett use AR to save lives with Pocket Patrol

In collaboration with Surf Life Saving Australia, Samsung Electronics Australia recently launched and piloted an Augmented Reality (AR) mobile app developed with Leo Burnett Sydney, which uses technology to help raise awareness of the number one...

Posted by: Creativepool Editorial
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Leaders

Plume Labs set pollution patrolling pigeons free over London

Anyone who has ever spent any amount of time in London would struggle to ascertain where it got its nickname from, as “The Big Smoke” is one of the most heavily polluted major cities in Europe. One particularly green-fingered tech...

Posted by: Benjamin Hiorns
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Industry

designjunction spotlight 2016: Pete Thomas of Tom Pigeon

Following on from our Poolcast series at designjunction, we caught up with Pete Thomas, one half of design duo Tom Pigeon. Pete runs the studio with his wife Kirsty Thomas. They met in the early 90s when they were working across a variety of design...

Posted by: Alexandra Schott
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Leaders

Nike celebrate 30th Air Max Day in typically bombastic style

In 2014, Air Max Day was introduced by Nike to celebrate the Air Max and its vast history. It falls on March 26th every year, but this year was a particularly special one, as the Air Max officially turned 30, and to mark this auspicious occasion,...

Posted by: Creativepool Editorial
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Leaders

Dyson's Air Multiplier: it does what it says on the box.

This week, the soothsayers at BBC's weather centre promised me the dizzying heights of 22 degrees Celsius. Frankly, that would make a nice change because spring so far this year has been rubbish. If I didn't know better, I'd say that there was some...

Posted by: Creativepool
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Industry

How Engine boosted recruitment for the Royal Air Force | #BehindTheIdea

The Air and Space Operations division of the Royal Air Force doesn't get much drama on a day-to-day basis; but when they do, it's as high-stakes as you could ever imagine. The Royal Air Force needed to recruit the right people to help protect the...

Posted by: Creativepool Editorial
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Industry

Connecting back to nature with Air Wick - #BehindTheBrand

Over a year after our first global lockdowns, many are the new lessons we have learned from a global pandemic. One of these is that the best brands are the ones with a powerful identity. In that, Air Wick has very few equals. Darren Morgan, Global...

Posted by: Creativepool Editorial
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Inspiration

Green City Solutions: Breathing Air Back into Cities

Air Design were fortunate to have had a studio workshop with Green City Solutions last March to learn how their revolutionary technology, which revitalises and breathes clean air back into our polluted cities, can be effectively incorporated within...

Posted by: Air Design Limited
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Leaders

New On-Air Campaign Featuring Baseball MVP Miguel Cabrera

The Chrysler brand debuts three on-air new spots as part of its new advertising campaign celebrating the launch of the all-new 2015 Chrysler 200. The on-air campaign, featuring baseball MVP Miguel Cabrera, takes its cue from the iconic poem "Casey at...

Posted by: Creativepool
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Leaders

Seymourpowell unveil a vision of future first class air travel

Nobody enjoys long-haul plane journeys. They're cramped, noisy, either too hot or too cold, and it's almost impossible to get comfortable, even in first class. All this could very well change in the near future, however, if Seymourpowell has anything...

Posted by: Creativepool Editorial
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Inspiration

Magic in the Air

I’ve always loved magic, things that seemingly disappear into thin air and come back again. As a kid watching Saturday night TV, I would be dazzled by the likes of David Nixon, Paul Daniels and Ali Bongo. They sparked my imagination and belief...

Posted by: Chris Turner
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Leaders

Love is in the air and A-MNEMONIC are providing the soundtrack

Get ready for a summer to remember with the rebranded ultimate dating show ‘Love Island’. A-MNEMONIC Music were enlisted by ITV for their branding and creative experience, and to help put their musical stamp on the show. From the title...

Posted by: A-MNEMONIC
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Leaders

ITV air the first ad break constructed entirely out of Lego bricks!

Last night during the broadcast of ITV's 'Dancing On Ice', viewers might have been more than a little surprised to see a brace of their favourite adverts reimagined as stop-motion Lego animations. This marks the first time in history that an entire...

Posted by: Benjamin Hiorns
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Leaders

The Top Advertising Campaigns of 2016 from the Industry

Whilst 2016 has been something of a banner year for many horrible things, it's been business as usual in advertising, and business navigating new frontiers. One thing that appears to have come to the forefront this year is the coming together of...

Posted by: Benjamin Hiorns
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Inspiration

Google's top ten April fools.

I suppose when you create the most useful invention since the Corby Trouser Press, you have the right  to outsmart your audience. And the good people at Google certainly like to take advantage of their elevated position on the first day of the...

Posted by: Creativepool
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Leaders

The Latest Highlights & Trends in Tech

B29 and the Royal James Bond garage Ever wanted to be James Bond, only without the espionage, fist fights and gun play? Well then you better either be a very handsome, established british actor (or actress?) in their late 30's, or be a member of the...

Posted by: Benjamin Hiorns
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Leaders

First look: Shop the show

designjunction2017 will be the London Design Festival's ultimate shopping destination, with a dedicated retail section perfect for buyers and design-savvy consumers. In The Canopy, more than 70 design-led pop up shops will sell everything from...

Posted by: designjunction
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Features

M&S and the eradication of Frankie Cocozza

I chuffing hate X-Factor. I hate the contestants, the judges, the constant over-dramatisation always to the soundtrack of a Snow Patrol or Coldplay and most of all I hate the fact that it's all people seem to be talking about. So with all that in...

Posted by: Creativepool
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Leaders

Ads of the Week: The last of the big Christmas spots and other stories

Havas London - Heathrow Heathrow has unveiled its second-ever Christmas advert, revealing the epic, 50-year-long love story of Doris and Edward Bair, the much-loved teddy bears, who were shown in the airport's first Christmas TV ad last year. The...

Posted by: Creativepool Editorial
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Leaders

Leo Burnett's 2017 Cannes Lions Predictions

Leo Burnett has published its 30th annual Cannes Predictions of the top 25 contenders ahead of the 64th Cannes Lions International Festival of Creativity. The annual Leo Burnett Cannes Predictions has a track record of nearly 85% accuracy in...

Posted by: Creativepool Editorial
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Leaders

Tim Nicholls uncovers the lost beauty of the Artcade

Some of my fondest childhood memories involve cycling to the local arcade with a handful of 20 pence pieces and experiencing the kind of immersive experiences my Sega Mega Drive simply couldn't offer. Of course, with the passing of time and the march...

Posted by: Benjamin Hiorns
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Leaders

Football stars transformed into classic pub signs for BT Sport

I won't pretend to know a thing about Football, but I know quite a lot about pubs. I've always been adverse to the fancy wine bar or the over-priced nightclub, being more at home in a dusty hovel bearing a name such as the “Bull and Bladder” or...

Posted by: Benjamin Hiorns
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Inspiration

Roald Dahl. More than mere talent

I've always been interested in creative people. Why they do what they do. Where their ideas come from. What makes them tick. Today, for no other reason than I want to, I thought I'd write something about a true legend and a prince among men: Roald...

Posted by: Creativepool
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Leaders

#TechTuesday: Budweiser on Mars, Apple AR Glasses and other stories

Apple building AR technology that could “make it's way onto our bodies” A new report released yesterday claims that the mighty trend-setters at Apple are currently working on an augmented reality product, which would put it in direct...

Posted by: Benjamin Hiorns

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